# AKT London: Cosmetics, London, United Kingdom

> AKT London: AKT London is a premium British personal care brand founded in 2018 by West End performers Andy Coxon and Ed Currie.

Source: https://millionrounds.com/startup/akt-london (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Cosmetics startup](https://millionrounds.com/companies)

# AKT London

AKT London is a premium British personal care brand founded in 2018 by West End performers Andy Coxon and Ed Currie.

Funding reported Last round: Series A

Cosmetics London, United Kingdom

Company summary

- **Founded:** 2019 7 years old
- **Team:** 58 51 to 200 people
- **Funding reported:** 10.2M as listed, currency not stated
- **Last round:** Series A Sept 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for AKT London has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About AKT London

AKT London is a premium British personal care brand founded in 2018 by West End performers Andy Coxon and Ed Currie.

Officially launched in 2020, the company specializes in natural, plastic-free deodorant balm and sustainable body care products tailored for high-performance lifestyles. Known as "The Personal Performance Company," AKT aims to deliver effective, environmentally friendly products with premium fragrances. The brand offers a curated range of 100% plastic-free, recyclable, and cruelty-free personal care items, including award-winning deodorant balms and full-body moisturizers. All products are made in the UK using natural ingredients and are designed to provide long-lasting odor protection. AKT London targets individuals who are "Born to Perform," including West End theatre performers, high-achieving professionals, and eco-conscious consumers. The company has gained recognition as the UK's No. 1 natural deodorant and is expanding its presence in key markets like the United Kingdom, United States, and Canada.

## What company datasets say AKT London raised

Funding, as reported

Reported in all **10.2M** in the source's currency

Last round **Series A**

Last round size **6.9M**

Last round date **Sept 2024**

## Funding filed with regulators

AKT London filed one raise, $6.5M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Sept 2024 **$6.5M** UK share allotment

## On a portfolio page

Investors who name them

- [Felix Capital](https://millionrounds.com/fund/felix-capital)

Each firm lists AKT London on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

aluminium-free deodorant cruelty-free skincare vegan deodorant consumers hypoallergenic luxury body care odor control natural deodorant d2c performance tested on dancers body protection manufacturing recyclable aluminium eco-friendly essential oils plastic-free

Built with from their website

Shop Pay Adobe InDesign Multilingual Adobe Photoshop Shopify ReferralCandy Google Replo SQL Google Tag Manager

+8 more

Mailgun HTTP/3 GoDaddy Hosting Cloudflare Rocket Loader Klarna Checkout Priority Hints Gorgias 24-7 Media

- **Sector:** Cosmetics
- **Industry code:** NAICS 33992, 325620, SIC 2048, 2844
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/akt-london)

## Cosmetics in United Kingdom

Startups like it

- [**YUV** London *Raised*](https://millionrounds.com/company/yuv)
- [**Augustinus Bader** London · founded 2017](https://millionrounds.com/startup/augustinus-bader)
- [**SLG Brands** Cheltenham · founded 1985](https://millionrounds.com/startup/slg-brands)
- [**Callaly** London · founded 2014](https://millionrounds.com/startup/callaly)
- [**BYBI Beauty** London · founded 2017](https://millionrounds.com/startup/bybi-beauty)
- [**VIEVE** London · founded 2020](https://millionrounds.com/startup/vieve-2)
- [**indu** London · founded 2021](https://millionrounds.com/startup/indu)
- [**Perfumer H** London · founded 2015](https://millionrounds.com/startup/perfumer-h)

## Is this your company?

Add your raise, your deck and your story, and put AKT London in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)