# air up: Food production, Munich, Germany

> air up: air up® is a German company that enhances hydration by turning plain water into flavored water using scent instead of additives.

Source: https://millionrounds.com/startup/air-up (Millionrounds; every figure on the page links to its filing or article)

Germany · [Food production startup](https://millionrounds.com/companies)

# air up

air up® is a German company that enhances hydration by turning plain water into flavored water using scent instead of additives.

Funding reported Last round: Venture (Round not Specified)

Food production Munich, Germany

Company summary

- **Founded:** 2019 7 years old
- **Team:** 300 201 to 1,000 people
- **Funding reported:** 72.2M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Sept 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for air up has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About air up

air up® is a German company that enhances hydration by turning plain water into flavored water using scent instead of additives.

Their innovative "taste by scent" system features a specially designed bottle and replaceable flavor pods. This technology allows users to enjoy natural aromas from the pods while sipping, making water more enjoyable without sugar, sweeteners, or calories. The air up® system includes the air up® Bottle, which connects to flavor pods, and a variety of replaceable pods made from natural ingredients. Popular flavors include Cherry Kola, Bubblegum, Virgin Mojito, and Peach. Each pod can flavor at least 5 liters of water, encouraging healthier hydration habits. The company emphasizes safety and quality, ensuring that all flavor pods are vegan, allergen-free, and produced under strict EU standards. air up® targets health-conscious individuals, families, and active people who want a fun and easy way to stay hydrated. Their mission is to make drinking water enjoyable and support overall well-being.

## What company datasets say air up raised

Funding, as reported

Reported in all **72.2M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **44M**

Last round date **Sept 2021**

## On a portfolio page

Investors who name them

- [Freigeist](https://millionrounds.com/fund/freigeist)

Each firm lists air up on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

water taste enhancement science of taste perception wellness and hydration convenient hydration hydration innovation scented hydration technology portable hydration solutions natural flavor infusion technology zero calorie hydration natural scent infusion consumers product design customer engagement all other miscellaneous manufacturing no added sugars natural aromas from fruits and herbs

Built with from their website

Snap ShortStack Vercel Microsoft Excel Amazon Business Shopify Next.js UserTesting Docker Seal Subscriptions

+8 more

Terraform TUNE Amazon SES Amazon DynamoDB Contentful Bash Kotlin Canva

- **Sector:** Food production
- **Industry code:** NAICS 33999, 44-45, SIC 3632
- **Region:** Bavaria
- **Revenue:** 122.8M a year, as listed

## Food production in Germany

Startups like it

- [**LANCH** Berlin · founded 2023 *Raised*](https://millionrounds.com/company/lanch)
- [**NutriUnited** Pullach im Isartal · founded 2023 *Raised*](https://millionrounds.com/company/nutriunited)
- [**Oceanloop** Munich · founded 2023](https://millionrounds.com/startup/oceanloop)
- [**Koa, Good Tastes Better** Cologne · founded 2017](https://millionrounds.com/startup/koa-good-tastes-better)
- [**PROJECT EADEN** Berlin · founded 2022](https://millionrounds.com/startup/project-eaden)
- [**ProteinDistillery** Ostfildern · founded 2021](https://millionrounds.com/startup/proteindistillery)
- [**VEGDOG** Munich · founded 2015](https://millionrounds.com/startup/vegdog)
- [**Neggst** Berlin · founded 2021](https://millionrounds.com/startup/neggst-2)

## Is this your company?

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