# Aforza: Information technology & services, London, United Kingdom

> Aforza: Aforza is an enterprise software company focused on the Consumer Goods industry. Based in London, United Kingdom. Founded 2019.

Source: https://millionrounds.com/startup/aforza (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Information technology & services startup](https://millionrounds.com/companies)

# Aforza

Aforza is an enterprise software company focused on the Consumer Goods industry.

Funding reported Last round: Series A

Information technology & services London, United Kingdom

Company summary

- **Founded:** 2019 7 years old
- **Team:** 77 51 to 200 people
- **Funding reported:** 22M as listed, currency not stated
- **Last round:** Series A Aug 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Aforza has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Aforza

Aforza is an enterprise software company focused on the Consumer Goods industry.

Founded in March 2019 and based in Altrincham, United Kingdom, Aforza has expanded its reach to 26 countries across four continents, with international sales making up about 75% of its business. The company has raised over $37.4 million in funding, including a $22 million Series A round led by DN Capital. Aforza provides a suite of end-to-end Industry Cloud solutions that enhance trade promotion management, field sales execution, and ecommerce. Their platform, built on Salesforce and Google Cloud, integrates various functions such as planning, execution, and digital asset management. Key product modules include Trade Promotion Management, Field Sales & Retail Execution, and Hyper-Local Sales Intelligence, all designed to optimize trade investments and improve customer engagement. With a commitment to continuous innovation, Aforza releases three major updates annually, ensuring their solutions meet the evolving needs of the Consumer Goods sector.

## What company datasets say Aforza raised

Funding, as reported

Reported in all **22M** in the source's currency

Rounds **2**

Last round **Series A**

Last round size **22M**

Last round date **Aug 2021**

Investors listed **5**

## Founders and team

From Aforza's own website: 5 on the team.

- **Dominic Dinardo** CEO
- **Andrew Keleher** Chief Marketing Officer
- **Catherine Otto** Chief Customer Officer
- **Ed Butterworth** Chief Commercial Officer
- **Nick Eales** Chief Product Officer

Advisers *Erica Lopez* *Gonzalo Esposto* *Julian Puczyniec* *Raquel D’Anello* *Vivek Chaudhri*

## On a portfolio page

Investors who name them

- [Bonfire Ventures](https://millionrounds.com/fund/bonfire-ventures)

Each firm lists Aforza on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

b2b uiux crm distributor management field sales optimization google cloud digital business process library user experience industry best practices ai-driven decision support predictive recommendations mobile apps revenue growth management consumers order management

Built with from their website

Gmail Kubernetes Yoast Yoast SEO Google Cloud BigQuery Terraform Google Analytics Element UI Facebook Login Google Tag Manager

+8 more

Apex GoDaddy Hosting Nestjs Twilio SendGrid Email Marketing Campaigns Hubspot Priority Hints React Twilio SendGrid Email API

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 51321, SIC 7375
- **Revenue:** 3.8M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/aforza)

## Information technology & services in United Kingdom

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