# Advice Group: Marketing & advertising, Torino, Italy

> Advice Group: Advice Group is an Italian martech company founded in 2006 by Fulvio Furbatto. Based in Torino, Italy. Founded 2006.

Source: https://millionrounds.com/startup/advice-group (Millionrounds; every figure on the page links to its filing or article)

Italy · [Marketing & advertising startup](https://millionrounds.com/companies)

# Advice Group

Advice Group is an Italian martech company founded in 2006 by Fulvio Furbatto.

Funding reported Last round: Venture (Round not Specified)

Marketing & advertising Torino, Italy

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Company summary

- **Founded:** 2006 20 years old
- **Team:** 96 51 to 200 people
- **Funding reported:** 3.3M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Feb 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Advice Group has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Advice Group

Advice Group is an Italian martech company founded in 2006 by Fulvio Furbatto.

It specializes in Behavioral Loyalty strategies, utilizing users' digital behavior data to foster personalized relationships and enhance customer loyalty. As a pioneer in Italy, the company assists medium-sized and large businesses across various industries in digitizing and improving their engagement and loyalty processes based on behavioral styles. The core offering of Advice Group is its proprietary WEKIT platform, recognized as a flexible and scalable behavioral loyalty platform. This platform supports companies throughout their user relationship phases. Additionally, Advice Group provides engagement and acquisition solutions, including online contest management, which has been bolstered by their acquisition of Leivia. The company has received over 30 awards in the past five years, highlighting its status as a leading martech provider. With revenues exceeding 10 million, Advice Group operates from its headquarters in Torino and has a branch in Madrid.

## What company datasets say Advice Group raised

Funding, as reported

Reported in all **3.3M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **3.3M**

Last round date **Feb 2019**

## On a portfolio page

Investors who name them

- [Metrika SGR S.p.A.](https://millionrounds.com/fund/metrika-sgr-s-p-a)

Each firm lists Advice Group on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

incentive programs user behavior tracking international recognition data-driven strategies b2b ai integration multi-country deployment performance metrics behavioral data-driven marketing crm loyalty program microservices customer value index sports fan community data collection cross-channel marketing real-time dashboards

Built with from their website

Multilingual ServiceNow Bootstrap Icons Facebook Login CloudFlare CDN Google Tag Manager Popper MailUp Active Campaign jsDelivr

+8 more

cdnjs Bootstrap Select2 jQuery CDN Priority Hints Vimeo Google Font API ClickUp

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 51321, 541810, SIC 7375, 7372, 7311
- **Region:** Piemonte
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/advice-group)

## Marketing & advertising in Italy

Startups like it

- [**Next Different** Milano · founded 2024](https://millionrounds.com/startup/next-different)
- [**Buzzoole** Milan · founded 2013](https://millionrounds.com/startup/buzzoole-2)
- [**Mosaicoon** Isola delle Femmine · founded 2010](https://millionrounds.com/startup/mosaicoon)
- [**Trade** Milan · founded 1993](https://millionrounds.com/startup/trade)
- [**Stillabit S.B.** Milan · founded 2009](https://millionrounds.com/startup/stillabit-s-b)
- [**Giffoni Innovation Hub** Milan · founded 2015](https://millionrounds.com/startup/giffoni-innovation-hub)
- [**CheckBonus** Milan · founded 2013](https://millionrounds.com/startup/checkbonus)
- [**Bookrepublic** Milan · founded 2010](https://millionrounds.com/startup/bookrepublic)

## Is this your company?

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