# Adero: Electrical/electronic manufacturing, Goleta, United States

> Adero: Adero, Inc. is a technology company based in Goleta, California, founded in 2009. Based in Goleta, United States. Founded 2009.

Source: https://millionrounds.com/startup/adero (Millionrounds; every figure on the page links to its filing or article)

United States · [Electrical/electronic manufacturing startup](https://millionrounds.com/companies)

# Adero

Adero, Inc. is a technology company based in Goleta, California, founded in 2009.

Funding reported Last round: Series C

Electrical/electronic manufacturing Goleta, United States

Company summary

- **Founded:** 2009 17 years old
- **Team:** 25 11 to 50 people
- **Funding reported:** $72M in dollars
- **Last round:** Series C Jul 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Adero has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Adero

Adero, Inc. is a technology company based in Goleta, California, founded in 2009.

It specializes in innovative hardware and software solutions aimed at personal organization. The company has evolved from its earlier identity as TrackR, transitioning from lost-item tracking to creating proactive organization systems. Adero was recognized as one of Fast Company's Most Innovative Companies in 2019 and has raised approximately $72 million in funding. Adero's flagship product is a Bluetooth-enabled smart organization system that includes hardware tags and a companion app. The system features Smart Tags that manage smaller Taglets attached to personal items, helping users keep track of their belongings. The mobile app provides real-time notifications and organization reminders, making it easier for users to manage their daily essentials. Adero targets individual consumers, including busy professionals and travelers, aiming to reduce stress and prevent forgetfulness in everyday life.

## What company datasets say Adero raised

Funding, as reported

Reported in all **$72M** in dollars

Rounds **9**

Last round **Series C**

Last round size **$10M**

Last round date **Jul 2018**

Investors listed **14**

## The company, in detail

What they build

Known for

consumers d2c b2c internet mechanical or industrial engineering electrical/electronic manufacturing information technology & services consumer internet computers & electronics manufacturing e-commerce

- **Sector:** Electrical/electronic manufacturing
- **Industry code:** NAICS 334290, 513210
- **Region:** California
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/adero)

## Electrical/electronic manufacturing in United States

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