# Actual Veggies: Food & beverages, Denver, United States

> Actual Veggies: Actual Veggies is a New York-based consumer packaged goods company founded in 2020 by Hailey Swartz and Jason Rosenbaum.

Source: https://millionrounds.com/startup/actual-veggies (Millionrounds; every figure on the page links to its filing or article)

United States · [Food & beverages startup](https://millionrounds.com/companies)

# Actual Veggies

Actual Veggies is a New York-based consumer packaged goods company founded in 2020 by Hailey Swartz and Jason Rosenbaum.

Funding reported Last round: Seed

Food & beverages Denver, United States

Company summary

- **Founded:** 2020 6 years old
- **Team:** 34 11 to 50 people
- **Funding reported:** $7.0M in dollars
- **Last round:** Seed Jul 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Actual Veggies has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Actual Veggies

Actual Veggies is a New York-based consumer packaged goods company founded in 2020 by Hailey Swartz and Jason Rosenbaum.

The company specializes in chef-crafted, veggie-only burgers and Super Fries made from whole, fresh vegetables and grains. Their mission is to highlight vegetables in plant-based meal options that are vegan, gluten-free, and rich in protein. The product lineup includes quarter-pound veggie burger patties in various flavors, such as The Actual Black, The Actual Orange, and Mushroom Quinoa, all made from visible ingredients without fillers or preservatives. Super Fries, a plant-based snack, complements the burger offerings. Actual Veggies products are available in over 10,000 retail locations nationwide, including major grocery chains and online platforms. The company also provides restaurant-quality veggie burgers for schools, hospitals, and corporations, catering to a diverse audience that values nutritious and flavorful alternatives to traditional meat products.

## What company datasets say Actual Veggies raised

Funding, as reported

Reported in all **$7.0M** in dollars

Rounds **4**

Last round **Seed**

Last round size **$7.0M**

Last round date **Jul 2022**

Investors listed **13**

## On 3 portfolio pages

Investors who name them

- [West Quad Ventures](https://millionrounds.com/fund/west-quad-ventures)
- [Barbour Ventures](https://millionrounds.com/fund/barbour-ventures)
- [Pres10 Ventures](https://millionrounds.com/fund/pres10-ventures)

Each firm lists Actual Veggies on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

foodservice veggie burgers vegan products meal variety protein-rich burgers healthy fast food vegetarian products co-founder story foodservice menu food & beverage services beans and vegetables foodservice supply consumers directly from farmers retail food products plant-based innovation healthy eating

Built with from their website

accessiBe Shopify HTTP/3 Amazon CloudFront jsDelivr cdnjs Google Font API Open Graph eGain HSTS

+8 more

jQuery Genesis Paypal Apple Pay Slick Microsoft 365 Google Cloud Amazon AWS

- **Sector:** Food & beverages
- **Industry code:** NAICS 31111, 311412, SIC 2099
- **Region:** Colorado
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/actual-veggies)

## Food & beverages in United States

Startups like it

- [**Impossible Foods** Redwood City · founded 2011 *Raised*](https://millionrounds.com/company/impossible-foods)
- [**Perfect Day** Berkeley · founded 2014 *Raised*](https://millionrounds.com/company/perfect-day)
- [**Fruitist** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/fruitist)
- [**Ripple Foods** Berkeley · founded 2014 *Raised*](https://millionrounds.com/company/ripple-foods)
- [**ProducePay** Los Angeles · founded 2014 *Raised*](https://millionrounds.com/company/producepay)
- [**Blank Street** New York · founded 2020 *Raised*](https://millionrounds.com/company/blank-street)
- [**Bevi** Boston · founded 2013 *Raised*](https://millionrounds.com/company/bevi)
- [**Califia Farms** Los Angeles · founded 2010 *Raised*](https://millionrounds.com/company/califia-farms)

## Is this your company?

Add your raise, your deck and your story, and put Actual Veggies in front of investors. Or tell us what we have wrong.

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