# About Pet: Internet, Hartford, United States

> About Pet: About Pet is a specialized e-commerce and content platform focused on pets, particularly dogs and cats. Based in Hartford, United States.

Source: https://millionrounds.com/startup/about-pet (Millionrounds; every figure on the page links to its filing or article)

United States · [Internet startup](https://millionrounds.com/companies)

# About Pet

About Pet is a specialized e-commerce and content platform focused on pets, particularly dogs and cats.

Funding reported Last round: Series A

Internet Hartford, United States

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Company summary

- **Founded:** 2012 14 years old
- **Team:** 16 11 to 50 people
- **Funding reported:** $10B in dollars
- **Last round:** Series A May 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for About Pet has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About About Pet

About Pet is a specialized e-commerce and content platform focused on pets, particularly dogs and cats.

The company offers a wide range of pet products, including food, treats, supplements, and grooming supplies. It also provides pet-related content, consultations, and personalized recommendations based on pet profiles. As a subsidiary of GS Retail, About Pet emphasizes fast delivery services, promising next-day arrival for orders. The platform features a shopping mall for pet supplies and includes a log service for pet care consultations and communication among pet owners. Additionally, it offers benefits and promotions for app users, enhancing the overall customer experience.

## What company datasets say About Pet raised

Funding, as reported

Reported in all **$10B** in dollars

Rounds **1**

Last round **Series A**

Last round size **$8.4M**

Last round date **May 2022**

Investors listed **1**

## On a portfolio page

Investors who name them

- [Atinum Investment](https://millionrounds.com/fund/atinum-investment)

Each firm lists About Pet on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

ai pet solutions pet service platform ai-driven services customer engagement pet customer support qr code pet services pet care mobile application qr code technology d2c pet management b2c internet consumer services mobile app development qr code

Built with from their website

Braze Google Analytics Microsoft Email Providers Facebook Login Google Tag Manager Google App Engine JsViews NAVER JsObservable iTunes

+8 more

jQuery CDN Naver Maps Naver Analytics JsRender Open Graph Google AdSense Naver Cloud Platform Clipboard.js

- **Sector:** Internet
- **Industry code:** NAICS 54151, SIC 7375
- **Region:** Connecticut
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/about-pet)

## Internet in United States

Startups like it

- [**StockX** Detroit · founded 2016 *Raised*](https://millionrounds.com/company/stockx)
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- [**Surf** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/surf)
- [**Soothe** Los Angeles · founded 2013 *Raised*](https://millionrounds.com/company/soothe)
- [**Booksy** Poland · founded 2014 *Raised*](https://millionrounds.com/company/booksy)
- [**Paraform** San Francisco · founded 2023 *Raised*](https://millionrounds.com/company/paraform)
- [**Curated** San Francisco · founded 2006 *Raised*](https://millionrounds.com/company/curated)
- [**Remix** San Francisco *Raised*](https://millionrounds.com/company/remix)

## Is this your company?

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