# ABCS Insights: Market research, Kissimmee, United States

> ABCS Insights: ABCS Insights is a privacy-compliant advertising measurement and market research company founded in 2020. Based in Kissimmee, United States.

Source: https://millionrounds.com/startup/abcs-insights (Millionrounds; every figure on the page links to its filing or article)

United States · [Market research startup](https://millionrounds.com/companies)

# ABCS Insights

ABCS Insights is a privacy-compliant advertising measurement and market research company founded in 2020.

Funding reported Last round: Pre-seed

Market research Kissimmee, United States

Company summary

- **Founded:** 2020 6 years old
- **Team:** 73 51 to 200 people
- **Funding reported:** $50M in dollars
- **Last round:** Pre-seed Mar 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for ABCS Insights has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About ABCS Insights

ABCS Insights is a privacy-compliant advertising measurement and market research company founded in 2020.

Based in Kissimmee, Florida, with additional offices in Chicago, Orlando, and international locations, the company specializes in quantifying the value of media across various channels. It uses cookieless, opted-in data from over 40 million US consumers to link ad exposure to real-world outcomes such as sales lift and brand lift. The company offers a closed-loop marketing insights platform that provides ad performance measurement, full-funnel attribution, audience segmentation, and retail analytics. Its services enable clients to optimize campaigns in real-time and prove the effectiveness of their media investments. ABCS Insights serves a diverse B2B clientele, including brands, agencies, and publishers, and has recently expanded its solutions to the Canadian market. The firm is recognized for its commitment to privacy and its unique position as an independent, minority-owned company in the market research industry.

## What company datasets say ABCS Insights raised

Funding, as reported

Reported in all **$50M** in dollars

Rounds **2**

Last round **Pre-seed**

Last round size **$50M**

Last round date **Mar 2022**

Investors listed **2**

SEC Form D **$50M sold, 1 filing, last Feb 2025**

## Founders and team

From ABCS Insights's own website: 9 on the team.

- **Andy Haversack** Vice President of Business Development & Client Partnerships
- **Deirdre McFarland** Chief Marketing Officer
- **Jerome Shimizu** Chief Research Officer
- **Michael Sheng** Chief Product Officer
- **Thalya Hamilton** Chief Client Officer
- **Tom Acquaviva** Chief Revenue Officer
- **Karen Miller** VP, Sales
- **Luke Kessler** VP Business Development
- **Julie Lane** Director, Business Development

## The company, in detail

What they build

Known for

brlift search lift incremental sales lift full-funnel attribution retail sales data granular product-level visibility consumers in-flight optimization data analytics foot traffic analysis advertising agencies omni-channel analytics campaign impact validation purchase-based audiences d2c deterministic retailer data

Built with from their website

Microsoft Excel Yoast Yoast SEO Site Kit Microsoft Email Providers SQL CloudFlare CDN Google Tag Manager HTTP/3 Bootstrap

+8 more

Hubspot Priority Hints Cloudflare Browser Insights Google Font API Open Graph WordPress.org HSTS Microsoft Exchange

- **Sector:** Market research
- **Industry code:** NAICS 541810, 541910, SIC 7375
- **Region:** Florida
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/abcs-insights)

## Market research in United States

Startups like it

- [**NewtonX** New York · founded 2017 *Raised*](https://millionrounds.com/company/newtonx)
- [**MakerSights** San Francisco · founded 2015 *Raised*](https://millionrounds.com/company/makersights)
- [**60 Decibels** New York · founded 2019 *Raised*](https://millionrounds.com/company/60-decibels)
- [**College Pulse** San Francisco · founded 2016 *Raised*](https://millionrounds.com/company/college-pulse)
- [**Hootology** New York · founded 2017 *Raised*](https://millionrounds.com/company/hootology)
- [**GroupSolver** Dover · founded 2014 *Raised*](https://millionrounds.com/company/groupsolver)
- [**Premise** New York · founded 2012](https://millionrounds.com/startup/premise-3)
- [**MRops, Inc.** Warrington · founded 2007](https://millionrounds.com/startup/mrops-inc)

## Is this your company?

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