# 500Friends: Marketing, San Francisco, United States

> 500Friends: Merkle Loyalty Solutions, formerly 500friends, is a leader in customer loyalty marketing solutions. Based in San Francisco, United States.

Source: https://millionrounds.com/startup/500friends (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing startup](https://millionrounds.com/companies)

# 500Friends

Merkle Loyalty Solutions, formerly 500friends, is a leader in customer loyalty marketing solutions.

Funding reported Last round: Series B

Marketing San Francisco, United States

Company summary

- **Founded:** 2009 17 years old
- **Team:** 51 51 to 200 people
- **Funding reported:** $13M in dollars
- **Last round:** Series B Mar 2013

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for 500Friends has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About 500Friends

Merkle Loyalty Solutions, formerly 500friends, is a leader in customer loyalty marketing solutions.

Clients depend on us to help them develop and execute a differentiated and impactful customer loyalty strategy that delivers the business results they expect. Merkle Loyalty Solutions is recognized by Forrester Research as a Strong Performer in The Forrester WaveTM: Customer Loyalty Solutions, Q3 2017, and as a Leader and received the highest overall score in The Forrester WaveTM: Customer Loyalty Solutions For Midsize Organizations, Q1 2016. The end-to-end loyalty services Merkle Loyalty Solutions offer include: - Strategic consulting - SaaS loyalty platform named LoyaltyPlusTM - Platform integration - Program management and support - Advanced analytics Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. With more than 4,100 employees, the Merkle team is based in Columbia, MD, with 16 additional offices in the US and 8 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network. Learn more about Merkle Loyalty Solutions at www.500friends.com. --- We're hiring! Please check out our openings at: www.500friends.com/who-we-are/careers

## What company datasets say 500Friends raised

Funding, as reported

Reported in all **$13M** in dollars

Rounds **6**

Last round **Series B**

Last round date **Mar 2013**

Investors listed **22**

SEC Form D **$17M sold, 3 filings, last Sept 2013**

Y Combinator **W10**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Justin Yoshimura** Executive Officer, Director i
- **Matt Gilbert** Executive Officer, Director i

On the board, as filed i *Carey Lai* *Eric Chin* *Michael Hsieh*

## How it ended, so far

Exit

Exit Buyer Price When

Acquired [Merkle](https://millionrounds.com/fund/merkle) undisclosed Nov 2014

## Marketing in United States

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