# Social Starts' Advertising & Adtech Investments: 11 Startups in Its Portfolio (2026)

> The 11 Advertising & Adtech startups Social Starts has backed, by stage: $118M raised between them. From the rounds we track; updated nightly.

Source: https://millionrounds.com/portfolio-maps/social-starts-advertising-adtech-portfolio (Millionrounds; every figure on the page links to its filing or article)

## Stage not reported

5

- [IRIS.TV](https://millionrounds.com/company/iris-tv)
- [NewsWhip](https://millionrounds.com/company/newswhip)
- [TripleLift](https://millionrounds.com/company/triplelift)
- [ART19](https://millionrounds.com/company/art19)
- [Ekho](https://millionrounds.com/company/ekho)

## Series A

3

- [Snaps](https://millionrounds.com/company/snaps)
- [Popular Pays](https://millionrounds.com/company/popular-pays)
- [mNectar](https://millionrounds.com/company/mnectar)

## Pre-seed and seed

3

- [FanFueled](https://millionrounds.com/company/fanfueled)
- [Fohr Card](https://millionrounds.com/company/fohr-card)
- [Fan Appz](https://millionrounds.com/company/fan-appz)

## Segment by segment

### Stage not reported

5 startups · $77M raised

- [**IRIS.TV**](https://millionrounds.com/company/iris-tv) IRIS.TV is a video data platform. United States $25M
- [**NewsWhip**](https://millionrounds.com/company/newswhip) NewsWhip is the only tool built to make sense of today’s fragmented media. Ireland $22M
- [**TripleLift**](https://millionrounds.com/company/triplelift) TripleLift is the programmatic technology company for native, branded content and OTT. United States $21M
- [**ART19**](https://millionrounds.com/company/art19) Art19 provides tools for hosting, distribution, and monetization of podcasts. United States $7.5M
- [**Ekho**](https://millionrounds.com/company/ekho) Ekho is a digital advertising development platform designed to simplify, extend and enhance native advertising opportunities for brands. United States $1.3M

### Series A

3 startups · $40M raised

- [**Snaps**](https://millionrounds.com/company/snaps) SNAPS is a golf-focused apparel and accessories company that specializes in innovative headwear designed to enhance the golfing experience. United States $17M
- [**Popular Pays**](https://millionrounds.com/company/popular-pays) Popular Pays is a platform that connects brands with creators who make content worth sharing. United States $13M
- [**mNectar**](https://millionrounds.com/company/mnectar) mNectar is a mobile application streaming company that allows its customers to preview apps prior to download them. United States $9.6M

### Pre-seed and seed

3 startups · $1.2M raised

- [**FanFueled**](https://millionrounds.com/company/fanfueled) VALUE YOUR VOICE: FanFueled Engagement Systems empower brands to build, congregate, mobilize and monetize its fan base better than United States $1.1M
- [**Fohr Card**](https://millionrounds.com/company/fohr-card) Fohr Card provides detailed information about social media reach, including OAuth-verified stats on traffic, social media follower count. United States $50K
- [**Fan Appz**](https://millionrounds.com/company/fan-appz) Fan Appz is an advertising and marketing company based in Santa Monica, California. United States $25K

**How this map is made.** Every startup here works in Advertising & Adtech and has raised money in a round we track that names Social Starts as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026.

## More portfolio maps

[All portfolios](https://millionrounds.com/portfolio-maps)

[Sector portfolio **Social Starts' IT Services portfolio** 17 startups · $52M](https://millionrounds.com/portfolio-maps/social-starts-it-services-portfolio)[Sector portfolio **Social Starts' AI portfolio** 17 startups · $232M](https://millionrounds.com/portfolio-maps/social-starts-ai-portfolio)[Co-investors **Who invests with Social Starts** 134 co-investors](https://millionrounds.com/portfolio-maps/social-starts-co-investors)[Portfolio map **Social Starts portfolio map** 102 startups · $1.2B](https://millionrounds.com/portfolio-maps/social-starts-portfolio-map)[Sector portfolio **Techstars' AI portfolio** 336 startups · $4.9B](https://millionrounds.com/portfolio-maps/techstars-ai-portfolio)[Sector portfolio **Alumni Ventures' AI portfolio** 302 startups · $36B](https://millionrounds.com/portfolio-maps/us-strategic-tech-fund-an-alumni-ventures-fund-ai-portfolio)

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