# Shrug Capital Portfolio Map 2026: 26 Startups by Sector

> Shrug Capital's portfolio mapped: 26 startups it has backed, in 5 sectors from AI, Fintech and Web3 & Crypto on.

Source: https://millionrounds.com/portfolio-maps/shrug-capital-portfolio-map (Millionrounds; every figure on the page links to its filing or article)

## AI

12

- [Cohere](https://millionrounds.com/company/cohere)
- [Atoms](https://millionrounds.com/company/atoms)
- [Warp](https://millionrounds.com/company/warp)
- [Lula](https://millionrounds.com/company/lula)
- [Artemis](https://millionrounds.com/company/artemis)
- [*B* Blip](https://millionrounds.com/company/blip)
- [Snappr](https://millionrounds.com/company/snappr)
- [Matter](https://millionrounds.com/company/matter)
- [Windsor.io](https://millionrounds.com/company/windsor-io)
- [The Network](https://millionrounds.com/company/the-network)
- [Preemadonna](https://millionrounds.com/company/preemadonna)
- [Mem](https://millionrounds.com/company/mem)

## Fintech

5

- [*R* Rivet](https://millionrounds.com/company/rivet)
- [YOLO](https://millionrounds.com/company/yolo)
- [January](https://millionrounds.com/company/january)
- [Party Round](https://millionrounds.com/company/party-round)
- [Superwall](https://millionrounds.com/company/superwall)

## Web3 & Crypto

3

- [*R* RTFKT](https://millionrounds.com/company/rtfkt)
- [Infinite Objects](https://millionrounds.com/company/infinite-objects)
- [Olympix](https://millionrounds.com/company/olympix)

## Internet

3

- [Dispo](https://millionrounds.com/company/dispo)
- [Kapwing](https://millionrounds.com/company/kapwing)
- [Metaphor](https://millionrounds.com/company/metaphor)

## Consumer Apps

3

- [Astrid](https://millionrounds.com/company/astrid)
- [*EI* Estimated Inc.](https://millionrounds.com/company/estimated-inc)
- [Notify](https://millionrounds.com/company/notify)

## Segment by segment

### AI

12 startups · $7.7B raised

- [**Cohere**](https://millionrounds.com/company/cohere) Cohere is a Canadian multinational artificial intelligence company founded in 2019, specializing in foundational large language mo Canada $5.6B
- [**Atoms**](https://millionrounds.com/company/atoms) United States $1.7B
- [**Warp**](https://millionrounds.com/company/warp) WARP is a research and development company that manufactures custom-made ergonomic gaming chairs incorporating technology solutions. United States $96M
- [**Lula**](https://millionrounds.com/company/lula) Lula is a prominent South African fintech company focused on enhancing business banking and funding for Small and Medium-sized Ent South Africa $85M
- [**Artemis**](https://millionrounds.com/company/artemis) Artemis operates an intelligence platform for indoor farms. United States $79M
- [*B* **Blip**](https://millionrounds.com/company/blip) Brazil $62M
- [**Snappr**](https://millionrounds.com/company/snappr) Snappr is a technology company based in San Francisco, founded in 2016. United States $28M
- [**Matter**](https://millionrounds.com/company/matter) Matter is a social reading app for articles, blogs, and newsletters to help users find better content online. Canada $17M

### Fintech

5 startups · $63M raised

- [*R* **Rivet**](https://millionrounds.com/company/rivet) United States $26M
- [**YOLO**](https://millionrounds.com/company/yolo) Yolo è una società di marketing e comunicazione che valorizza lo sport in tutte le sue forme. Italy $14M
- [**January**](https://millionrounds.com/company/january) January Technologies, Inc. United States $12M
- [**Party Round**](https://millionrounds.com/company/party-round) Party Round is building better tools for founders, starting with an automated fundraising tool. United States $7.0M
- [**Superwall**](https://millionrounds.com/company/superwall) Superwall is a San Francisco-based company founded in 2021 that specializes in a no-code paywall experimentation and monetization United States $4.2M

### Web3 & Crypto

3 startups · $18M raised

- [*R* **RTFKT**](https://millionrounds.com/company/rtfkt) RTFKT is a developer of custom sneakers designed for video game enthusiasts. - $8.0M
- [**Infinite Objects**](https://millionrounds.com/company/infinite-objects) Infinite Objects is a design and technology firm founded in 2018 and based in New York City. United States $6.0M
- [**Olympix**](https://millionrounds.com/company/olympix) Olympix is a startup that wants to make Web3 more secure.It is a cutting-edge developer tool for preventive Web3 security. United States $4.3M

### Internet

3 startups · $41M raised

- [**Dispo**](https://millionrounds.com/company/dispo) Dispo is a technology company based in Los Angeles, founded in 2019. United States $20M
- [**Kapwing**](https://millionrounds.com/company/kapwing) Kapwing is a cloud-native video creation and editing platform based in San Francisco, founded in 2017 by Julia Enthoven and Eric L United States $13M
- [**Metaphor**](https://millionrounds.com/company/metaphor) Metaphor is a language-model-based search engine that simplifies how users carry out web searches. United States $8.1M

### Consumer Apps

3 startups · $14M raised

- [**Astrid**](https://millionrounds.com/company/astrid) Astrid provides a social to-do list that helps individuals and groups stay organized. United States $9.9M
- [*EI* **Estimated Inc.**](https://millionrounds.com/company/estimated-inc) Modern customer engagement United States $3.0M
- [**Notify**](https://millionrounds.com/company/notify) Notify is a software company that offers a platform allowing users to subscribe directly to creators, brands, and personalities. United States $1.0M

**How this map is made.** Every startup here has raised money in a round we track that names Shrug Capital as an investor, the first in 2018. Each sits under its main sector, read from its rounds, and each sector shows its best-funded first; sectors with fewer than three companies are left off. Rebuilt nightly; updated 15 November 2026.

## More portfolio maps

[All portfolios](https://millionrounds.com/portfolio-maps)

[VC firm · United States **Techstars** 1,119 startups · 12 sectors · $16B](https://millionrounds.com/portfolio-maps/techstars-portfolio-map)[VC firm · United States **Alumni Ventures** 745 startups · 12 sectors · $64B](https://millionrounds.com/portfolio-maps/us-strategic-tech-fund-an-alumni-ventures-fund-portfolio-map)[VC firm · United States **Andreessen Horowitz** 694 startups · 12 sectors · $497B](https://millionrounds.com/portfolio-maps/andreessen-horowitz-portfolio-map)[VC firm · United States **Sequoia Capital** 651 startups · 12 sectors · $677B](https://millionrounds.com/portfolio-maps/sequoia-capital-portfolio-map)[VC firm · United States **SV Angel** 548 startups · 12 sectors · $79B](https://millionrounds.com/portfolio-maps/sv-angel-portfolio-map)[VC firm · United States **General Catalyst** 538 startups · 12 sectors · $230B](https://millionrounds.com/portfolio-maps/general-catalyst-portfolio-map)

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