# Playfair Capital Portfolio Map 2026: 27 Startups by Sector

> Playfair Capital's portfolio mapped: 27 startups it has backed, in 4 sectors from AI, E-commerce and Fintech on.

Source: https://millionrounds.com/portfolio-maps/playfair-portfolio-map (Millionrounds; every figure on the page links to its filing or article)

## AI

17

- [*JJ* Jack & Jill](https://millionrounds.com/company/jack-and-jill)
- [Valarian](https://millionrounds.com/company/valarian)
- [Nory](https://millionrounds.com/company/nory)
- [Qureight](https://millionrounds.com/company/qureight)
- [Seldon](https://millionrounds.com/company/seldon)
- [Continuum Industries](https://millionrounds.com/company/continuum-industries)
- [Refute](https://millionrounds.com/company/refute)
- [Sprout.ai](https://millionrounds.com/company/sprout-ai)
- [Vinehealth](https://millionrounds.com/company/vinehealth)
- [FENKA Robotics](https://millionrounds.com/company/fenka-robotics)
- [Fusionality](https://millionrounds.com/company/fusionality)
- [Recurse ML](https://millionrounds.com/company/recurse-ml)
- [Belidor](https://millionrounds.com/company/belidor)
- [Otel AI](https://millionrounds.com/company/otel-ai)
- [Navifare](https://millionrounds.com/company/navifare)
- [Wassist](https://millionrounds.com/company/wassist)
- [Ascento](https://millionrounds.com/company/ascento)

## E-commerce

4

- [Kalo](https://millionrounds.com/company/kalo)
- [Trouva](https://millionrounds.com/company/trouva)
- [Passionfruit](https://millionrounds.com/company/passionfruit)
- [Hullabalook](https://millionrounds.com/company/hullabalook)

## Fintech

3

- [Dojo](https://millionrounds.com/company/dojo)
- [Try.com](https://millionrounds.com/company/try-com)
- [Trezy](https://millionrounds.com/company/trezy)

## Big Data & Analytics

3

- [Recycleye](https://millionrounds.com/company/recycleye)
- [Mapillary](https://millionrounds.com/company/mapillary)
- [Heka](https://millionrounds.com/company/heka)

## Segment by segment

### AI

17 startups · $257M raised

- [*JJ* **Jack & Jill**](https://millionrounds.com/company/jack-and-jill) United Kingdom $60M
- [**Valarian**](https://millionrounds.com/company/valarian) Valarian is a UK-based sovereign infrastructure company headquartered in London. United Kingdom $50M
- [**Nory**](https://millionrounds.com/company/nory) Nory is an AI-powered restaurant management platform designed for multi-unit operators. United Kingdom $37M
- [**Qureight**](https://millionrounds.com/company/qureight) Qureight is a clinical data analytics and health technology company based in Cambridge, United Kingdom. United Kingdom $33M
- [**Seldon**](https://millionrounds.com/company/seldon) Seldon is a machine learning deployment platform. United Kingdom $24M
- [**Continuum Industries**](https://millionrounds.com/company/continuum-industries) Continuum Industries is a technology company based in Edinburgh, Scotland, specializing in AI-powered infrastructure planning and United Kingdom $9.8M
- [**Refute**](https://millionrounds.com/company/refute) Refute is a London-based technology startup founded in 2024 that offers an AI-powered threat intelligence platform designed to det United Kingdom $9.7M
- [**Sprout.ai**](https://millionrounds.com/company/sprout-ai) Sprout.ai is an intelligent claims automation engine for the insurance industry. United Kingdom $7.2M

### E-commerce

4 startups · $62M raised

- [**Kalo**](https://millionrounds.com/company/kalo) Kalo provides an online platform that enables businesses to manage their external workforces. United States $28M
- [**Trouva**](https://millionrounds.com/company/trouva) Trouva, the leading platform to discover and shop the best independent boutiques and brands United Kingdom $16M
- [**Passionfruit**](https://millionrounds.com/company/passionfruit) Passionfruit is a social app that connects people through shared interests and passions. Netherlands $9.4M
- [**Hullabalook**](https://millionrounds.com/company/hullabalook) Hullabalook is a London-based retail technology company that specializes in product discovery solutions for the e-commerce industry. United Kingdom $8.2M

### Fintech

3 startups · $201M raised

- [**Dojo**](https://millionrounds.com/company/dojo) United States $192M
- [**Try.com**](https://millionrounds.com/company/try-com) Try makes upfront payment obsolete. United States $5.5M
- [**Trezy**](https://millionrounds.com/company/trezy) Trezy is an AI-powered financial management platform tailored for small and medium-sized businesses (SMEs), startups, and scale-ups. France $3.3M

### Big Data & Analytics

3 startups · $54M raised

- [**Recycleye**](https://millionrounds.com/company/recycleye) Recycleye is a developer of digital tools designed to detect and provide analytics on waste management. United Kingdom $22M
- [**Mapillary**](https://millionrounds.com/company/mapillary) Mapillary has built a street-level imagery platform that uses photos which have been uploaded by members of the public. Sweden $17M
- [**Heka**](https://millionrounds.com/company/heka) Heka is an AI-powered employee benefits platform that offers personalized health and wellness solutions for organizations. United States $15M

**How this map is made.** Every startup here has raised money in a round we track that names Playfair Capital as an investor, the first in 2015. Each sits under its main sector, read from its rounds, and each sector shows its best-funded first; sectors with fewer than three companies are left off. Rebuilt nightly; updated 15 November 2026.

## More portfolio maps

[All portfolios](https://millionrounds.com/portfolio-maps)

[VC firm · United Kingdom **Antler** 376 startups · 12 sectors · $10.0B](https://millionrounds.com/portfolio-maps/antler-portfolio-map)[VC firm · United Kingdom **Index Ventures** 359 startups · 12 sectors · $75B](https://millionrounds.com/portfolio-maps/index-ventures-portfolio-map)[VC firm · United Kingdom **Innovate UK** 357 startups · 12 sectors · $4.7B](https://millionrounds.com/portfolio-maps/innovate-uk-portfolio-map)[VC firm · United Kingdom **Crowdcube** 276 startups · 12 sectors · $2.3B](https://millionrounds.com/portfolio-maps/crowdcube-portfolio-map)[VC firm · United Kingdom **GSR** 198 startups · 12 sectors · $8.0B](https://millionrounds.com/portfolio-maps/gsr-portfolio-map)[VC firm · United Kingdom **Seedcamp** 196 startups · 12 sectors · $14B](https://millionrounds.com/portfolio-maps/seedcamp-portfolio-map)

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