# JamJar Investments Portfolio Map 2026: 21 Startups by Sector

> JamJar Investments's portfolio mapped: 21 startups it has backed, in 5 sectors from Consumer Goods, Fintech and E-commerce on.

Source: https://millionrounds.com/portfolio-maps/jamjar-investments-portfolio-map (Millionrounds; every figure on the page links to its filing or article)

## Consumer Goods

5

- [Who Gives a Crap](https://millionrounds.com/company/who-gives-a-crap)
- [Smol](https://millionrounds.com/company/smol)
- [Boldking](https://millionrounds.com/company/boldking)
- [Cuure](https://millionrounds.com/company/cuure)
- [Marleybones](https://millionrounds.com/company/marleybones)

## Fintech

5

- [Generation Home](https://millionrounds.com/company/generation-home)
- [Farewill](https://millionrounds.com/company/farewill)
- [Bricklane](https://millionrounds.com/company/bricklane)
- [Cardeo](https://millionrounds.com/company/cardeo)
- [Wevat](https://millionrounds.com/company/wevat)

## E-commerce

4

- [Papier](https://millionrounds.com/company/papier)
- [*L* Lollipop](https://millionrounds.com/company/lollipop)
- [Wild Cosmetics](https://millionrounds.com/company/wild-cosmetics)
- [With Nothing Underneath](https://millionrounds.com/company/with-nothing-underneath)

## Foodtech

4

- [Blue Bottle Coffee](https://millionrounds.com/company/blue-bottle-coffee)
- [Reformed](https://millionrounds.com/company/reformed)
- [Meatly](https://millionrounds.com/company/meatly)
- [XOXO Soda](https://millionrounds.com/company/xoxo-soda)

## Internet

3

- [Koru Kids](https://millionrounds.com/company/koru-kids)
- [*C* CHRONEXT](https://millionrounds.com/company/chronext)
- [ChargedUp](https://millionrounds.com/company/chargedup)

## Segment by segment

### Consumer Goods

5 startups · $101M raised

- [**Who Gives a Crap**](https://millionrounds.com/company/who-gives-a-crap) Who Gives a Crap is a startup that develops forest friendly toilet paper, paper towels, and tissues. Australia $42M
- [**Smol**](https://millionrounds.com/company/smol) Smol is a homecare startup that delivers eco-friendly laundry capsules and dishwasher tablets to people's homes. - $34M
- [**Boldking**](https://millionrounds.com/company/boldking) BOLDKING is a men’s grooming brand based in Amsterdam, founded in 2013. Netherlands $11M
- [**Cuure**](https://millionrounds.com/company/cuure) Cuure is a health and wellness company that delivers personalized vitamins and food supplements to individuals. France $10M
- [**Marleybones**](https://millionrounds.com/company/marleybones) Marleybones dog dining makes Pantry Fresh® dog food with real meat, veggies, superfoods and gut-friendly prebiotics. United Kingdom $4.8M

### Fintech

5 startups · $1.3B raised

- [**Generation Home**](https://millionrounds.com/company/generation-home) Generation Home is a new mortgage lender dedicated to making homeownership work better for everyone. United Kingdom $1.3B
- [**Farewill**](https://millionrounds.com/company/farewill) Farewill is a provider of an all-in-one financial and legal services platform used to deal with all paperwork after death. United Kingdom $13M
- [**Bricklane**](https://millionrounds.com/company/bricklane) Bricklane is a London-based investor and operator focused on single-family housing in the UK. United Kingdom $5.8M
- [**Cardeo**](https://millionrounds.com/company/cardeo) Cardeo is the app that makes managing your credit cards easy. - $3.0M
- [**Wevat**](https://millionrounds.com/company/wevat) Wevat is the best way to get your tax back on shopping in the UK. United Kingdom $931K

### E-commerce

4 startups · $75M raised

- [**Papier**](https://millionrounds.com/company/papier) Papier is a British e-commerce brand founded in 2015 by Taymoor Atighetchi, based in Camden, London. United Kingdom $61M
- [*L* **Lollipop**](https://millionrounds.com/company/lollipop) Lollipop is a video-based social media platform for NFT communities United Kingdom $6.2M
- [**Wild Cosmetics**](https://millionrounds.com/company/wild-cosmetics) The natural and single-use plastic free deodorant that works. United Kingdom $4.6M
- [**With Nothing Underneath**](https://millionrounds.com/company/with-nothing-underneath) With Nothing Underneath (WNU) is a British luxury womenswear brand founded in 2017 by Pip Durell, a former stylist for *Vogue* and United Kingdom $3.2M

### Foodtech

4 startups · $178M raised

- [**Blue Bottle Coffee**](https://millionrounds.com/company/blue-bottle-coffee) “Blue Bottle is coffee and people. United States $136M
- [**Reformed**](https://millionrounds.com/company/reformed) Reformed is a health and wellness brand that offers a powdered nutritional supplement aimed at daily nutrient replenishment. United Kingdom $23M
- [**Meatly**](https://millionrounds.com/company/meatly) Meatly is a London-based biotechnology startup that specializes in cultivated meat specifically designed for pets. United Kingdom $14M
- [**XOXO Soda**](https://millionrounds.com/company/xoxo-soda) XOXO Soda is a plant-based drink with prebiotic fiber that is low in sugar and calories. United Kingdom $5.2M

### Internet

3 startups · $223M raised

- [**Koru Kids**](https://millionrounds.com/company/koru-kids) Koru Kids is a building better childcare services, starting with nanny sharing in London. United Kingdom $117M
- [*C* **CHRONEXT**](https://millionrounds.com/company/chronext) Switzerland $104M
- [**ChargedUp**](https://millionrounds.com/company/chargedup) ChargedUp is a mobile charging network based in London, UK, founded in 2017. United Kingdom $1.6M

**How this map is made.** Every startup here has raised money in a round we track that names JamJar Investments as an investor, the first in 2012. Each sits under its main sector, read from its rounds, and each sector shows its best-funded first; sectors with fewer than three companies are left off. Rebuilt nightly; updated 15 November 2026.

## More portfolio maps

[All portfolios](https://millionrounds.com/portfolio-maps)

[VC firm · United Kingdom **Antler** 376 startups · 12 sectors · $10.0B](https://millionrounds.com/portfolio-maps/antler-portfolio-map)[VC firm · United Kingdom **Index Ventures** 359 startups · 12 sectors · $75B](https://millionrounds.com/portfolio-maps/index-ventures-portfolio-map)[VC firm · United Kingdom **Innovate UK** 357 startups · 12 sectors · $4.7B](https://millionrounds.com/portfolio-maps/innovate-uk-portfolio-map)[VC firm · United Kingdom **Crowdcube** 276 startups · 12 sectors · $2.3B](https://millionrounds.com/portfolio-maps/crowdcube-portfolio-map)[VC firm · United Kingdom **GSR** 198 startups · 12 sectors · $8.0B](https://millionrounds.com/portfolio-maps/gsr-portfolio-map)[VC firm · United Kingdom **Seedcamp** 196 startups · 12 sectors · $14B](https://millionrounds.com/portfolio-maps/seedcamp-portfolio-map)

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