# Greycroft's E-commerce Investments: 10 Startups in Its Portfolio (2026) > The 10 E-commerce startups Greycroft has backed, by stage: $1.5B raised between them. From the rounds we track; updated nightly. Source: https://millionrounds.com/portfolio-maps/greycroft-e-commerce-portfolio (Millionrounds; every figure on the page links to its filing or article) ## Stage not reported 3 - [Fetch](https://millionrounds.com/company/fetch) - [Wise Apple](https://millionrounds.com/company/wise-apple) - [NiftyThrifty](https://millionrounds.com/company/niftythrifty) ## Growth 3 - [Whatnot](https://millionrounds.com/company/whatnot) - [The RealReal](https://millionrounds.com/company/the-realreal) - [Credit Key](https://millionrounds.com/company/credit-key) ## Pre-seed and seed 2 - [Mosaic Foods](https://millionrounds.com/company/mosaic-foods) - [*CG* Combatant Gentlemen](https://millionrounds.com/company/combatant-gentlemen) ## Series A 2 - [Fortumo](https://millionrounds.com/company/fortumo) - [*A* AVALINE](https://millionrounds.com/company/avaline) ## Segment by segment ### Stage not reported 3 startups · $22M raised - [**Fetch**](https://millionrounds.com/company/fetch) Fetch Technologies offers artificial intelligence-based web integration solutions. United States $17M - [**Wise Apple**](https://millionrounds.com/company/wise-apple) Wise Apple makes life easier by making lunch better - by delivering fresh, custom, ready-to-serve lunches and snacks directly to your door. United States $3.8M - [**NiftyThrifty**](https://millionrounds.com/company/niftythrifty) Nifty Thrifty is an online vintage and pre-owned shopping destination. United States $2.0M ### Growth 3 startups · $1.4B raised - [**Whatnot**](https://millionrounds.com/company/whatnot) Whatnot is a live stream platform and marketplace that enables collectors and enthusiasts to connect, buy, and sell verified products. United States $1.0B - [**The RealReal**](https://millionrounds.com/company/the-realreal) The RealReal is an online marketplace for authenticated and consigned luxury goods. United States $318M - [**Credit Key**](https://millionrounds.com/company/credit-key) Credit Key, also known as Snap Credit, is a financial technology startup based in Los Angeles, California. United States $90M ### Pre-seed and seed 2 startups · $7.8M raised - [**Mosaic Foods**](https://millionrounds.com/company/mosaic-foods) Mosaic Foods is a plant-based food company based in Brooklyn, New York, founded in 2018 by Matt Davis and Sam McIntire. United States $6.0M - [*CG* **Combatant Gentlemen**](https://millionrounds.com/company/combatant-gentlemen) Combatant Gentlemen operates an e-commerce site which offers corporate menswear. United States $1.8M ### Series A 2 startups · $20M raised - [**Fortumo**](https://millionrounds.com/company/fortumo) Fortumo is a digital enabling platform for app stores and digital service providers for user, acquisition, monetization and retention. Estonia $10M - [*A* **AVALINE**](https://millionrounds.com/company/avaline) Avaline offers vehicle tracking software and security with logbooks, reports, notifications, fuel control & service availability solutions. United States $9.5M **How this map is made.** Every startup here works in E-commerce and has raised money in a round we track that names Greycroft as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026. ## More portfolio maps [All portfolios](https://millionrounds.com/portfolio-maps) [Sector portfolio **Greycroft's AI portfolio** 66 startups · $8.1B](https://millionrounds.com/portfolio-maps/greycroft-ai-portfolio)[Sector portfolio **Greycroft's Fintech portfolio** 41 startups · $5.9B](https://millionrounds.com/portfolio-maps/greycroft-fintech-portfolio)[Sector portfolio **Greycroft's Internet portfolio** 24 startups · $3.0B](https://millionrounds.com/portfolio-maps/greycroft-internet-portfolio)[Sector portfolio **Greycroft's Advertising & Adtech portfolio** 23 startups · $1.0B](https://millionrounds.com/portfolio-maps/greycroft-advertising-adtech-portfolio)[Sector portfolio **Greycroft's Big Data & Analytics portfolio** 17 startups · $296M](https://millionrounds.com/portfolio-maps/greycroft-big-data-analytics-portfolio)[Sector portfolio **Greycroft's Software portfolio** 14 startups · $256M](https://millionrounds.com/portfolio-maps/greycroft-software-portfolio) ## Raising from investors like Greycroft? Find the investors who back startups like yours, with their cheques, rounds and partners, in the app with filters, lists and exports. [Find investors](https://millionrounds.com/login?join=1&next=/app/investors)[Market maps](https://millionrounds.com/market-maps)