# Greycroft's Advertising & Adtech Investments: 23 Startups in Its Portfolio (2026)

> The 23 Advertising & Adtech startups Greycroft has backed, by stage: $1.0B raised between them. From the rounds we track; updated nightly.

Source: https://millionrounds.com/portfolio-maps/greycroft-advertising-adtech-portfolio (Millionrounds; every figure on the page links to its filing or article)

## Series A

6

- [Velocity](https://millionrounds.com/company/velocity)
- [Rembrand](https://millionrounds.com/company/rembrand)
- [Breef](https://millionrounds.com/company/breef)
- [FanAI](https://millionrounds.com/company/fanai)
- [Podchaser](https://millionrounds.com/company/podchaser)
- [Media Armor](https://millionrounds.com/company/media-armor)

## Stage not reported

5

- [SEMrush](https://millionrounds.com/company/semrush)
- [LicenseStream](https://millionrounds.com/company/licensestream)
- [TagMan](https://millionrounds.com/company/tagman)
- [Adly](https://millionrounds.com/company/adly)
- [Veritonic](https://millionrounds.com/company/veritonic)

## Pre-seed and seed

5

- [Button](https://millionrounds.com/company/button)
- [Camera IQ](https://millionrounds.com/company/camera-iq)
- [Podsights](https://millionrounds.com/company/podsights)
- [MutualMarkets](https://millionrounds.com/company/mutualmarkets)
- [The Idealists](https://millionrounds.com/company/the-idealists)

## Series B

3

- [Nativo](https://millionrounds.com/company/nativo)
- [Metadata](https://millionrounds.com/company/metadata)
- [Sportgenic](https://millionrounds.com/company/sportgenic)

## Growth

2

- [Extreme Reach](https://millionrounds.com/company/extreme-reach)
- [Ceros](https://millionrounds.com/company/ceros)

## Series C and later

2

- [*N* NewsCred](https://millionrounds.com/company/newscred)
- [PebblePost](https://millionrounds.com/company/pebblepost)

## Segment by segment

### Series A

6 startups · $200M raised

- [**Velocity**](https://millionrounds.com/company/velocity) Our mission at Velocity is to help founders go further, faster. United Kingdom $105M
- [**Rembrand**](https://millionrounds.com/company/rembrand) Rembrand is a technology company based in Palo Alto, California, founded in 2022. United States $61M
- [**Breef**](https://millionrounds.com/company/breef) Breef is a digital marketplace and agency matchmaking platform that connects brands with vetted marketing, advertising, and creati United States $16M
- [**FanAI**](https://millionrounds.com/company/fanai) FanAI is an AI-driven audience monetization platform. United States $14M
- [**Podchaser**](https://millionrounds.com/company/podchaser) Podchaser is the world’s most comprehensive podcast database, powering discovery for listeners, podcasters, and brands. United States $4.0M
- [**Media Armor**](https://millionrounds.com/company/media-armor) Media Armor is a consumer-level technology company focused on cross-channel relevance and revenue, and consumer-level marketing. United States $1.8M

### Stage not reported

5 startups · $80M raised

- [**SEMrush**](https://millionrounds.com/company/semrush) SEMrush is an online visibility management and content marketing SaaS platform. United States $40M
- [**LicenseStream**](https://millionrounds.com/company/licensestream) LicenseStream is a platform that enables content owners to license their digital content. United States $16M
- [**TagMan**](https://millionrounds.com/company/tagman) TagMan, a tag management marketing data platform, helps marketers manage the complexities of web analytics, ecommerce data and e-privacy. United Kingdom $14M
- [**Adly**](https://millionrounds.com/company/adly) Adly, a digital marketing software and services company, helps brands generate leads and drive sales. United States $7.5M
- [**Veritonic**](https://millionrounds.com/company/veritonic) Veritonic is a New York-based audio effectiveness and analytics platform founded in 2015. United States $2.8M

### Pre-seed and seed

5 startups · $82M raised

- [**Button**](https://millionrounds.com/company/button) BUTTON works with Life Science, MedTech, and Healthcare companies and helps them find more business and commercialization opportun United States $69M
- [**Camera IQ**](https://millionrounds.com/company/camera-iq) Camera IQ is a camera experience manager platform that helps marketers create new worlds that customers love to explore. United States $4.3M
- [**Podsights**](https://millionrounds.com/company/podsights) Podsights builds the tools to take podcast advertising from guesswork to a science. United States $4.0M
- [**MutualMarkets**](https://millionrounds.com/company/mutualmarkets) MutualMarkets, founded in 2021 by Co-CEOs Alan Gould and Eric Gould, is a New York-based company focused on transforming advertisi United States $2.4M
- [**The Idealists**](https://millionrounds.com/company/the-idealists) The IdeaLists is a podcast brand and media platform that focuses on conversations with visionary women about various life topics, United States $1.7M

### Series B

3 startups · $108M raised

- [**Nativo**](https://millionrounds.com/company/nativo) Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. United States $56M
- [**Metadata**](https://millionrounds.com/company/metadata) Metadata eliminates manual and repetitive work for b2b marketers so they can focus on strategy and creativity. United States $40M
- [**Sportgenic**](https://millionrounds.com/company/sportgenic) Sportgenic, an online media and tech company, connects sport enthusiasts with products and information to fulfill their passion for sport. United States $11M

### Growth

2 startups · $325M raised

- [**Extreme Reach**](https://millionrounds.com/company/extreme-reach) Extreme Reach is a tech platform for video ad campaign workflow that delivers ads to every screen and device on time and in perfect quality. United States $205M
- [**Ceros**](https://millionrounds.com/company/ceros) Ceros is a cloud-based, no-code platform that enables marketers, designers, and creative teams to create interactive digital experiences. United Kingdom $120M

### Series C and later

2 startups · $217M raised

- [*N* **NewsCred**](https://millionrounds.com/company/newscred) Bangladesh $109M
- [**PebblePost**](https://millionrounds.com/company/pebblepost) PebblePost provides marketers a way to transform recent online data into intelligent direct mail programs that perform. United States $109M

**How this map is made.** Every startup here works in Advertising & Adtech and has raised money in a round we track that names Greycroft as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026.

## More portfolio maps

[All portfolios](https://millionrounds.com/portfolio-maps)

[Sector portfolio **Greycroft's AI portfolio** 66 startups · $8.1B](https://millionrounds.com/portfolio-maps/greycroft-ai-portfolio)[Sector portfolio **Greycroft's Fintech portfolio** 41 startups · $5.9B](https://millionrounds.com/portfolio-maps/greycroft-fintech-portfolio)[Sector portfolio **Greycroft's Internet portfolio** 24 startups · $3.0B](https://millionrounds.com/portfolio-maps/greycroft-internet-portfolio)[Sector portfolio **Greycroft's Big Data & Analytics portfolio** 17 startups · $296M](https://millionrounds.com/portfolio-maps/greycroft-big-data-analytics-portfolio)[Sector portfolio **Greycroft's Software portfolio** 14 startups · $256M](https://millionrounds.com/portfolio-maps/greycroft-software-portfolio)[Sector portfolio **Greycroft's Biotech portfolio** 12 startups · $1.4B](https://millionrounds.com/portfolio-maps/greycroft-biotech-portfolio)

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