# Google for Startups' E-commerce Investments: 15 Startups in Its Portfolio (2026) > The 15 E-commerce startups Google for Startups has backed, by stage: $329M raised between them. From the rounds we track; updated nightly. Source: https://millionrounds.com/portfolio-maps/google-for-startups-e-commerce-portfolio (Millionrounds; every figure on the page links to its filing or article) ## Stage not reported 4 - [Raise](https://millionrounds.com/company/raise) - [Evino](https://millionrounds.com/company/evino) - [Vinterior](https://millionrounds.com/company/vinterior) - [Loonawell](https://millionrounds.com/company/loonawell) ## Pre-seed and seed 4 - [Hue](https://millionrounds.com/company/hue) - [Paperstack](https://millionrounds.com/company/paperstack) - [Grip](https://millionrounds.com/company/grip) - [SoHookd](https://millionrounds.com/company/sohookd) ## Series A 3 - [Lyzer](https://millionrounds.com/company/lyzer) - [Barkyn](https://millionrounds.com/company/barkyn) - [Tuvalum](https://millionrounds.com/company/tuvalum) ## Series C and later 2 - [EloElo](https://millionrounds.com/company/eloelo) - [S-Mat](https://millionrounds.com/company/s-mat) ## Series B 2 - [GiftMall](https://millionrounds.com/company/giftmall) - [Autenti](https://millionrounds.com/company/autenti) ## Segment by segment ### Stage not reported 4 startups · $130M raised - [**Raise**](https://millionrounds.com/company/raise) Founded in 2013 by Clara Gaymard and Gonzague de Blignieres, RAISE is a pioneer in engaged sustainable finance with its investment United States $123M - [**Evino**](https://millionrounds.com/company/evino) Evino, officially known as E-Vino Comércio De Vinhos S.A., is Brazil's leading online wine retailer and the largest in Latin America. Brazil $5.8M - [**Vinterior**](https://millionrounds.com/company/vinterior) Vinterior is the UK’s leading online marketplace for pre-owned vintage and antique furniture, lighting, textiles, home decor, and fine art. United Kingdom $1.2M - [**Loonawell**](https://millionrounds.com/company/loonawell) HEALTHIER DOGS, HAPPY LIVES In the realm of pet nutrition, one company has been consistently raising the bar for quality: us, LOONAWELL. Switzerland $458K ### Pre-seed and seed 4 startups · $12M raised - [**Hue**](https://millionrounds.com/company/hue) Where community meets culture United States $4.5M - [**Paperstack**](https://millionrounds.com/company/paperstack) Paperstack is a neobank for e-commerce finance. United States $3.6M - [**Grip**](https://millionrounds.com/company/grip) Grip is a web-based software product that automatically generates visual content production. United States $2.0M - [**SoHookd**](https://millionrounds.com/company/sohookd) SoHookd is a health-oriented curated marketplace offering wellness experiences and products. United States $1.6M ### Series A 3 startups · $20M raised - [**Lyzer**](https://millionrounds.com/company/lyzer) Lyzer is a Portuguese technology company based in Lisbon, specializing in Logistics as a Service (LaaS). Portugal $12M - [**Barkyn**](https://millionrounds.com/company/barkyn) Barkyn is a Portugal-based company focused on enhancing the quality of life for dogs and their owners through science-backed nutri Portugal $5.5M - [**Tuvalum**](https://millionrounds.com/company/tuvalum) Tuvalum is the most trusted marketplace on certified pre-loved bicycles in Europe. Spain $2.9M ### Series C and later 2 startups · $132M raised - [**EloElo**](https://millionrounds.com/company/eloelo) Eloelo is a live social entertainment and gaming platform based in Bengaluru, India, founded in 2020. India $93M - [**S-Mat**](https://millionrounds.com/company/s-mat) S-Mat is an eco-friendly IoT purchase system for on-demand, no-hassle grocery with cost-effective shipping. Japan $39M ### Series B 2 startups · $35M raised - [**GiftMall**](https://millionrounds.com/company/giftmall) GiftMall is an e-commerce platform specializing in gift experiences that change society. Japan $27M - [**Autenti**](https://millionrounds.com/company/autenti) Autenti is a prominent European digital trust platform based in Warsaw, Poland, specializing in cloud-based digital transaction management. Poland $8.5M **How this map is made.** Every startup here works in E-commerce and has raised money in a round we track that names Google for Startups as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026. ## More portfolio maps [All portfolios](https://millionrounds.com/portfolio-maps) [Sector portfolio **Google for Startups' AI portfolio** 99 startups · $1.4B](https://millionrounds.com/portfolio-maps/google-for-startups-ai-portfolio)[Sector portfolio **Google for Startups' Fintech portfolio** 45 startups · $549M](https://millionrounds.com/portfolio-maps/google-for-startups-fintech-portfolio)[Sector portfolio **Google for Startups' Healthtech portfolio** 36 startups · $263M](https://millionrounds.com/portfolio-maps/google-for-startups-healthtech-portfolio)[Sector portfolio **Google for Startups' Big Data & Analytics portfolio** 24 startups · $86M](https://millionrounds.com/portfolio-maps/google-for-startups-big-data-analytics-portfolio)[Sector portfolio **Google for Startups' Consumer Apps portfolio** 23 startups · $95M](https://millionrounds.com/portfolio-maps/google-for-startups-consumer-apps-portfolio)[Sector portfolio **Google for Startups' Edtech portfolio** 18 startups · $66M](https://millionrounds.com/portfolio-maps/google-for-startups-edtech-portfolio) ## Raising from investors like Google for Startups? 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