# General Catalyst's E-commerce Investments: 11 Startups in Its Portfolio (2026) > The 11 E-commerce startups General Catalyst has backed, by stage: $763M raised between them. From the rounds we track; updated nightly. Source: https://millionrounds.com/portfolio-maps/general-catalyst-e-commerce-portfolio (Millionrounds; every figure on the page links to its filing or article) ## Stage not reported 4 - [Optaros](https://millionrounds.com/company/optaros) - [Rebag](https://millionrounds.com/company/rebag) - [*T* Tendo](https://millionrounds.com/company/tendo) - [*C* CoEdition](https://millionrounds.com/company/coedition) ## Series B 3 - [NewStore](https://millionrounds.com/company/newstore) - [Cash4Gold](https://millionrounds.com/company/cash4gold) - [Universe](https://millionrounds.com/company/universe) ## Pre-seed and seed 2 - [Blidz](https://millionrounds.com/company/blidz) - [Huuva](https://millionrounds.com/company/huuva) ## Series C and later 2 - [Warby Parker](https://millionrounds.com/company/warby-parker) - [Bigcommerce](https://millionrounds.com/company/bigcommerce) ## Segment by segment ### Stage not reported 4 startups · $96M raised - [**Optaros**](https://millionrounds.com/company/optaros) Optaros provides technology-based, creative digital commerce solutions that help clients deliver the ultimate omni-channel experience. United States $39M - [**Rebag**](https://millionrounds.com/company/rebag) Rebag is an e-commerce platform and retail store that buys, sells, and trades second-hand luxury handbags. United States $25M - [*T* **Tendo**](https://millionrounds.com/company/tendo) Ghana $20M - [*C* **CoEdition**](https://millionrounds.com/company/coedition) CoEdition is a retail company that specializes in the fashion marketplace dedicated to women. United States $12M ### Series B 3 startups · $202M raised - [**NewStore**](https://millionrounds.com/company/newstore) NewStore is a private technology company that specializes in mobile-first, unified commerce platforms aimed at modernizing retail operations. United States $133M - [**Cash4Gold**](https://millionrounds.com/company/cash4gold) Cash4Gold serves as a mail-in refinery that buys gold, silver and platinum primarily from jewelry. United States $35M - [**Universe**](https://millionrounds.com/company/universe) Universe Software is a holding company of Vertical Fintech businesses. United States $34M ### Pre-seed and seed 2 startups · $11M raised - [**Blidz**](https://millionrounds.com/company/blidz) Blidz Inc. Finland $6.6M - [**Huuva**](https://millionrounds.com/company/huuva) Huuva is a Finnish food-tech startup founded in 2021, based in Helsinki, with an additional office in Berlin. Finland $4.0M ### Series C and later 2 startups · $455M raised - [**Warby Parker**](https://millionrounds.com/company/warby-parker) Warby Parker is a lifestyle brand that offers designer eyewear while being a socially conscious business. United States $266M - [**Bigcommerce**](https://millionrounds.com/company/bigcommerce) BigCommerce is a SaaS provider for merchants running online businesses. Australia $189M **How this map is made.** Every startup here works in E-commerce and has raised money in a round we track that names General Catalyst as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026. ## More portfolio maps [All portfolios](https://millionrounds.com/portfolio-maps) [Sector portfolio **General Catalyst's AI portfolio** 226 startups · $179B](https://millionrounds.com/portfolio-maps/general-catalyst-ai-portfolio)[Sector portfolio **General Catalyst's Healthtech portfolio** 55 startups · $9.3B](https://millionrounds.com/portfolio-maps/general-catalyst-healthtech-portfolio)[Sector portfolio **General Catalyst's Fintech portfolio** 53 startups · $16B](https://millionrounds.com/portfolio-maps/general-catalyst-fintech-portfolio)[Sector portfolio **General Catalyst's IT Services portfolio** 31 startups · $1.8B](https://millionrounds.com/portfolio-maps/general-catalyst-it-services-portfolio)[Sector portfolio **General Catalyst's Web3 & Crypto portfolio** 26 startups · $4.1B](https://millionrounds.com/portfolio-maps/general-catalyst-web3-crypto-portfolio)[Sector portfolio **General Catalyst's Biotech portfolio** 26 startups · $3.2B](https://millionrounds.com/portfolio-maps/general-catalyst-biotech-portfolio) ## Raising from investors like General Catalyst? Find the investors who back startups like yours, with their cheques, rounds and partners, in the app with filters, lists and exports. [Find investors](https://millionrounds.com/login?join=1&next=/app/investors)[Market maps](https://millionrounds.com/market-maps)