# Crowdcube's Consumer Goods Investments: 24 Startups in Its Portfolio (2026) > The 24 Consumer Goods startups Crowdcube has backed, by stage: $36M raised between them. From the rounds we track; updated nightly. Source: https://millionrounds.com/portfolio-maps/crowdcube-consumer-goods-portfolio (Millionrounds; every figure on the page links to its filing or article) ## Stage not reported 21 - [Bower Collective](https://millionrounds.com/company/bower-collective) - [SunGod](https://millionrounds.com/company/sungod) - [Kaex](https://millionrounds.com/company/kaex) - [Happity](https://millionrounds.com/company/happity) - [Where the pancakes are](https://millionrounds.com/company/where-the-pancakes-are) - [BACX Life Sciences Ltd.](https://millionrounds.com/company/bacx-life-sciences-ltd) - [Pure Earth Collection](https://millionrounds.com/company/pure-earth-collection) - [bumboo](https://millionrounds.com/company/bumboo) - [Halo Appliances](https://millionrounds.com/company/halo-appliances) - [MUOV](https://millionrounds.com/company/muov) - [CARiFiT](https://millionrounds.com/company/carifit) - [St Giles Fine Fragrance](https://millionrounds.com/company/st-giles-fine-fragrance) - [Nimble Babies](https://millionrounds.com/company/nimble-babies) - [cheesegeek](https://millionrounds.com/company/cheesegeek) - [Marloe Watch Company](https://millionrounds.com/company/marloe-watch-company) - [HORSE GUARDS](https://millionrounds.com/company/horse-guards) - [*S* Stryve](https://millionrounds.com/company/stryve) - [Tidy Books](https://millionrounds.com/company/tidy-books) - [Monsieur Notebook](https://millionrounds.com/company/monsieur-notebook) - [Callaly](https://millionrounds.com/company/callaly) - [Good Club](https://millionrounds.com/company/good-club) ## Pre-seed and seed 3 - [Mayku](https://millionrounds.com/company/mayku) - [Roomix](https://millionrounds.com/company/roomix) - [Mami Wata](https://millionrounds.com/company/mami-wata) ## Segment by segment ### Stage not reported 21 startups · $27M raised - [**Bower Collective**](https://millionrounds.com/company/bower-collective) Bower Collective is a UK-based certified B Corp focused on eliminating single-use plastic waste. United Kingdom $5.9M - [**SunGod**](https://millionrounds.com/company/sungod) SunGod is a British performance eyewear brand founded in 2013, dedicated to the mission of "See Better." The company, headquartere United Kingdom $4.1M - [**Kaex**](https://millionrounds.com/company/kaex) KAEX is a patent pending nutraceutical / otc pharmaceutical Switzerland $3.5M - [**Happity**](https://millionrounds.com/company/happity) Happity is the largest digital marketplace in the UK focused on connecting parents with local baby, toddler, and prenatal classes. United Kingdom $2.7M - [**Where the pancakes are**](https://millionrounds.com/company/where-the-pancakes-are) Where The Pancakes Are is a London-based all-day pancake restaurant brand founded in 2015. United Kingdom $1.9M - [**BACX Life Sciences Ltd.**](https://millionrounds.com/company/bacx-life-sciences-ltd) Manufactures and Retails Sports Nutrition and Drinks products United Kingdom $1.8M - [**Pure Earth Collection**](https://millionrounds.com/company/pure-earth-collection) Pure Earth Collection is a UK-based, women-owned and mother-led company dedicated to creating natural, non-toxic, and biodegradabl United Kingdom $905K - [**bumboo**](https://millionrounds.com/company/bumboo) BUMBOO is an eco-friendly brand under Imaga Trade & Craft Pvt Ltd, specializing in bamboo fiber-based products. United Kingdom $816K ### Pre-seed and seed 3 startups · $9.2M raised - [**Mayku**](https://millionrounds.com/company/mayku) Mayku is a London-based hardware startup founded in 2015, focused on making manufacturing accessible through desktop tools. United Kingdom $5.7M - [**Roomix**](https://millionrounds.com/company/roomix) Roomix is a one-stop DIY platform, making home projects painless through tailored project kits and content. United Kingdom $1.9M - [**Mami Wata**](https://millionrounds.com/company/mami-wata) Mami Wata offers retail products that are related to the surfing industry. United Kingdom $1.6M **How this map is made.** Every startup here works in Consumer Goods and has raised money in a round we track that names Crowdcube as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026. ## More portfolio maps [All portfolios](https://millionrounds.com/portfolio-maps) [Sector portfolio **Crowdcube's Foodtech portfolio** 64 startups · $135M](https://millionrounds.com/portfolio-maps/crowdcube-foodtech-portfolio)[Sector portfolio **Crowdcube's Fintech portfolio** 32 startups · $791M](https://millionrounds.com/portfolio-maps/crowdcube-fintech-portfolio)[Sector portfolio **Crowdcube's Consumer Apps portfolio** 29 startups · $76M](https://millionrounds.com/portfolio-maps/crowdcube-consumer-apps-portfolio)[Sector portfolio **Crowdcube's Cleantech portfolio** 20 startups · $95M](https://millionrounds.com/portfolio-maps/crowdcube-cleantech-portfolio)[Sector portfolio **Crowdcube's AI portfolio** 17 startups · $307M](https://millionrounds.com/portfolio-maps/crowdcube-ai-portfolio)[Sector portfolio **Crowdcube's Healthtech portfolio** 13 startups · $48M](https://millionrounds.com/portfolio-maps/crowdcube-healthtech-portfolio) ## Raising from investors like Crowdcube? 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