# Scott Bedbury at Upstream Research

> Scott Bedbury, Founder and CEO at Upstream Research. 1 investment on record. The rounds they were named in and the filings that name them, each with its source.

Source: https://millionrounds.com/person/scott-bedbury (Millionrounds; every figure on the page links to its filing or article)

Bend, US · Angel

# Scott Bedbury

Founder and CEO at Upstream Research

Email

Stages *Seed*

Backs *Internet*

Latest rounds

- **Imagine If** Seed · $2.6M Nov 2014

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Profile summary

- **Rounds named:** 1 last Nov 2014
- **Filings:** 2 with regulators
- **Books:** 1 written

What this record rests on

- ✓ **Named in rounds** 1 round name them
- ✓ **On filings** 2 filings with a regulator
- **Linked to a firm** No firm on record
- **Claimed** Not claimed yet

Titles come from filings their firm signed.

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## Rounds they were named in

- **Rounds:** 1
- **Led:** 0
- **Disclosed:** $2.6M
- **Active:** 2014

2014

- [Imagine If](https://millionrounds.com/company/imagine-if) *Seed* **$2.6M** *US* Nov 2014 Joined · +2 investors · historical

By stage

- Seed **1**

What they backed

Internet **1**

Alongside

- Carl Wilson *1*
- Chris Zoladz *1*

Rounds where a report named this person rather than a firm, matched on name: read it as a strong hint, not proof, since people share names.

## Companies they are listed as backing

Portfolio

- [Imagine If](https://millionrounds.com/startup/imagine-if)
- Tellme Networks Airbnb Casper Sleep Upstream Research

## Where they are named on record

Filings

- SEC Form D · Company raising **Upstream Research Inc.** Director on 2 filings · since 2016
- SEC Form D · Company raising **Upstream Health Systems Inc.** Director on 4 filings · since 2015

Each row is a document a firm filed with a regulator: somebody signed it, and it carries a date.

## Their book

- A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century Scott Bedbury · 2002 3.96 from 744 ratings on Goodreads About the book What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies… On AmazonListen on Audible
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