# Martina Lauchengco at Costanoa Ventures

> Martina Lauchengco, Author, Loved: How to Rethink Marketing Tech Products at Costanoa Ventures.

Source: https://millionrounds.com/person/martina-lauchengco (Millionrounds; every figure on the page links to its filing or article)

San Francisco, US · Partner

# Martina Lauchengco

Author, Loved: How to Rethink Marketing Tech Products at [Costanoa Ventures](https://millionrounds.com/fund/costanoa-ventures)

Profile summary

- **Rounds named:** - none observed
- **Filings:** 1 with regulators
- **Books:** 1 written

What this record rests on

- **Named in rounds** No round names them yet
- ✓ **On filings** 1 filing with a regulator
- ✓ **Linked to a firm** At Costanoa Ventures
- **Claimed** Not claimed yet

Titles come from filings their firm signed.

[Correct or remove](https://millionrounds.com/corrections?person=martina-lauchengco)[Is this you? Claim it](https://millionrounds.com/claim?person=martina-lauchengco)

## The firm

[**Costanoa Ventures** VC firm · US **18** cheques in 12 months **154** all time **13** led deploying](https://millionrounds.com/fund/costanoa-ventures)

## Where they are named on record

Filings

- SEC Form D · Company raising **UpCounsel, Inc.** Director since 2018

Each row is a document a firm filed with a regulator: somebody signed it, and it carries a date.

## Also at Costanoa Ventures

- [**Greg Sands** Investor & Board Observer *1 round*](https://millionrounds.com/person/greg-sands)
- [**Mark Selcow** Board Member *0 rounds*](https://millionrounds.com/person/mark-selcow)
- [**McKenzie Parks** Board Observer *0 rounds*](https://millionrounds.com/person/mckenzie-parks)
- [**Michelle McHargue** Partner *0 rounds*](https://millionrounds.com/person/michelle-mchargue)
- [**Mimi S.** Founder & CEO *0 rounds*](https://millionrounds.com/person/mimi-s)
- [**Nancy Katz** Partner *0 rounds*](https://millionrounds.com/person/nancy-katz)
- [**Pallavi Hukerikar** Head of Product *0 rounds*](https://millionrounds.com/person/pallavi-hukerikar)
- [**Paul Melmon** Vice President Engineering, Pure AS-a-Service Business Unit *0 rounds*](https://millionrounds.com/person/paul-melmon)

## Their book

- Loved: How to Market Tech Products Customers Adore Martina Lauchengco · 2021 3.81 from 698 ratings on Goodreads About the book In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is unique, others claim they do… On AmazonListen on Audible
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