# Mariam Naficy, Founder & CEO at Heretic Arcade

> Mariam Naficy, Founder & CEO at Heretic Arcade. 3 investments on record. The rounds they were named in and the filings that name them, each with its source.

Source: https://millionrounds.com/person/mariam-naficy (Millionrounds; every figure on the page links to its filing or article)

Surrey, US · Partner

# Mariam Naficy

Founder & CEO at [Heretic](https://millionrounds.com/fund/heretic)

Latest rounds

- **Gusto** Round · $90M Nov 2016
- **Color Genomics** Series A · $15M Apr 2015
- **reddit** Series B · $50M Sept 2014

Backs *Healthcare* *Fintech* *Internet* *Biotech*

Profile summary

- **Rounds named:** 3 last Nov 2016
- **Filings:** 3 with regulators
- **Podcasts:** 6 +2 mentions
- **Books:** 1 written

What this record rests on

- ✓ **Named in rounds** 3 rounds name them
- ✓ **On filings** 3 filings with a regulator
- ✓ **Linked to a firm** At Heretic
- **Claimed** Not claimed yet

Titles come from filings their firm signed.

[Correct or remove](https://millionrounds.com/corrections?person=mariam-naficy)[Is this you? Claim it](https://millionrounds.com/claim?person=mariam-naficy)

## The firm

[**Heretic** VC firm · US **0** cheques in 12 months **0** all time **0** led unknown](https://millionrounds.com/fund/heretic)

## Rounds they were named in

- **Rounds:** 3
- **Led:** 0
- **Disclosed:** $155M
- **Active:** 2014–16

2016

- [Gusto](https://millionrounds.com/company/gusto) *Round* **$90M** Nov 2016 Joined · +103 investors

2015

- [Color Genomics](https://millionrounds.com/company/color-genomics) *Series A* **$15M** *US* Apr 2015 Joined · +13 investors · historical

2014

- [reddit](https://millionrounds.com/company/reddit) *Series B* **$50M** *US* Sept 2014 Joined · +15 investors · historical

By stage

- Series A **1**
- Series B **1**
- Round **1**

What they backed

Healthcare **1** Fintech **1** Internet **1** Biotech **1** HR Tech **1**

Alongside

- [Aaron Levie *2*](https://millionrounds.com/fund/aaron-levie)
- [Jared Leto *2*](https://millionrounds.com/fund/jared-leto)
- [Kevin Hartz *2*](https://millionrounds.com/fund/a-star-co)
- [Max Levchin *2*](https://millionrounds.com/fund/max-levchin)
- [Paul Buchheit *2*](https://millionrounds.com/fund/paul-buchheit)
- [Sam Altman *2*](https://millionrounds.com/fund/sam-altman)
- [#Angels *1*](https://millionrounds.com/fund/angels-hashtag-angels)
- [500 Startups *1*](https://millionrounds.com/fund/500-startups)

Rounds where a report named this person rather than a firm, matched on name: read it as a strong hint, not proof, since people share names.

## Where they are named on record

Filings

- SEC Form D · Venture Capital fund **[Heretic](https://millionrounds.com/fund/heretic)** Executive Officer on 4 filings · since 2021
- SEC Form D · Company raising **Minted, Inc.** Executive Officer, Director on 2 filings · since 2015
- SEC Form D · Company raising **Polyvore Inc** Director on 2 filings · since 2009

Each row is a document a firm filed with a regulator: somebody signed it, and it carries a date.

## Their book

- The Fast Track: The Insider's Guide to Winning Jobs in Management Consulting, Investment Banking, & Securities Trading Mariam Naficy · 1997 3.78 from 37 ratings on Goodreads About the book Get an Insider's Edge on Launching Your Career. Are you thinking about working for the likes of McKinsey, Merrill Lynch, or Salomon Brothers? Thousands of undergraduates, MBA students, and others are rushing for prestigious entry-level positions in the highly competitive and… On AmazonListen on Audible
- Find the books for what you are building, or how you invest. [Open the Reading List](https://millionrounds.com/reading-list)

As an Amazon Associate we earn from qualifying purchases.

## Hear them before you pitch them

- [How I Built This](https://millionrounds.com/podcasts/how-i-built-this) · 9 Dec 2019 · 54 min Minted: Mariam Naficy (2018) With [Mariam Naficy](https://millionrounds.com/person/mariam-naficy) Their book [The Fast Track](https://millionrounds.com/person/mariam-naficy#books) About this episode In 2000, Mariam Naficy sold her first company, an online cosmetics store called Eve.com, for $110 million. Several years later, she got the entrepreneurial itch once again: she founded Minted.com, an online stationery store that solicits designs from artists all over the world. Today Minted is one… Listen on Apple Podcasts
- [Masters of Scale](https://millionrounds.com/podcasts/masters-of-scale) · 21 Nov 2019 · 29 min Raise more money than you need, w/Minted's Mariam Naficy With [Mariam Naficy](https://millionrounds.com/person/mariam-naficy) Their book [The Fast Track](https://millionrounds.com/person/mariam-naficy#books) Mentions [Brian Chesky](https://millionrounds.com/fund/brian-chesky)[Selina Tobaccowala](https://millionrounds.com/person/selina-tobaccowala) About this episode Think you've raised enough money for your startup? Think again. You have to run through a minefield of unexpected expenses as an entrepreneur. And you never know where the big opportunity will come from, or if you'll need to make an unexpected, expensive pivot to stay afloat. So always, always… Listen on Apple Podcasts
- [How I Built This](https://millionrounds.com/podcasts/how-i-built-this) · 4 Jun 2018 · 54 min Minted: Mariam Naficy With [Mariam Naficy](https://millionrounds.com/person/mariam-naficy) Their book [The Fast Track](https://millionrounds.com/person/mariam-naficy#books) About this episode In 2000, Mariam Naficy sold her first company, an online cosmetics store called Eve.com, for $110 million. Several years later, she got the entrepreneurial itch once again: she founded Minted, an online stationery store that solicits designs from artists all over the world. Today Minted is one of… Listen on Apple Podcasts
- [The Twenty Minute VC](https://millionrounds.com/podcasts/20vc) · 2 Mar 2018 · 27 min 20VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted With [Mariam Naficy](https://millionrounds.com/person/mariam-naficy) Their book [The Fast Track](https://millionrounds.com/person/mariam-naficy#books) Mentions [Floodgate](https://millionrounds.com/fund/floodgate)[Jeremy Stoppelman](https://millionrounds.com/fund/jeremy-stoppelman)[Ridge Ventures](https://millionrounds.com/fund/ridge-ventures) About this episode Mariam Naficy has pioneered consumer Internet models since 1998, when she co-founded the first online cosmetics retailer, Eve.com, which was sold for over $100 million. Today, Mariam is the Founder & CEO @ Minted, the startup that uses crowdsourcing and analytics to bring the best designs to… More on the show's page Listen on Apple PodcastsThe show's page
- [Masters of Scale](https://millionrounds.com/podcasts/masters-of-scale) · 10 May 2017 · 29 min Raise more money than you need, w/Minted's Mariam Naficy With [Mariam Naficy](https://millionrounds.com/person/mariam-naficy) Their book [The Fast Track](https://millionrounds.com/person/mariam-naficy#books) Mentions [Brian Chesky](https://millionrounds.com/fund/brian-chesky)[Selina Tobaccowala](https://millionrounds.com/person/selina-tobaccowala) About this episode Think you've raised enough money for your startup? Think again. You have to run through a minefield of unexpected expenses as an entrepreneur. And you never know where the big opportunity will come from, or if you'll need to make an unexpected, expensive pivot to stay afloat. So always, always… More on the show's page Listen on Apple PodcastsThe show's page
- [Greymatter](https://millionrounds.com/podcasts/greymatter) · 2 Mar 2016 · 1h 13m Mariam Naficy on Lessons From The Dot Com Days and Knowing When To Blitzscale | Blitzscaling 07 With [Mariam Naficy](https://millionrounds.com/person/mariam-naficy) Their book [The Fast Track](https://millionrounds.com/person/mariam-naficy#books) Mentions [Allen Blue](https://millionrounds.com/person/allen-blue)[John Lilly](https://millionrounds.com/person/john-lilly) About this episode This is session 7 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features Reid Hoffman interviewing Mariam Naficy, the Founder and CEO of Minted.com, and the Founder and Co-CEO of Eve.com. Learn more about… More on the show's page Listen on Apple PodcastsThe show's page

### Mentioned in

Episodes that name Mariam Naficy in their description, which is not the same as being on them.

- [Masters of Scale](https://millionrounds.com/podcasts/masters-of-scale) · 18 Jan 2023 · 36 min Netflix’s Reed Hastings: Why culture matters Mentions [Reed Hastings](https://millionrounds.com/fund/reed-hastings)[Jeff Weiner](https://millionrounds.com/fund/jeff-weiner)[Aneel Bhusri](https://millionrounds.com/person/aneel-bhusri)[Mariam Naficy](https://millionrounds.com/person/mariam-naficy) About this episode As Reed Hastings steps down from his co-CEO role at Netflix, we return to the leadership lessons he shared in his original Masters of Scale episode. This episode is all about how you need a strong culture to build a company that will scale beyond the early start-up days. And strong company cultures… Listen on Apple Podcasts
- [Masters of Scale](https://millionrounds.com/podcasts/masters-of-scale) · 6 Feb 2020 · 36 min Netflix’s Reed Hastings: Why culture matters Mentions [Reed Hastings](https://millionrounds.com/fund/reed-hastings)[Jeff Weiner](https://millionrounds.com/fund/jeff-weiner)[Aneel Bhusri](https://millionrounds.com/person/aneel-bhusri)[Mariam Naficy](https://millionrounds.com/person/mariam-naficy) About this episode Classic episode: You need a strong culture to build a company that will scale beyond the early days of start up. And strong company cultures only emerge when every employee feels they own the culture from day one. Here's how Reed Hastings did it – and made Netflix culture (and its “culture deck”)… Listen on Apple Podcasts

Episodes of [the shows we follow](https://millionrounds.com/podcasts), matched by name. Not them? [Tell us](https://millionrounds.com/corrections?person=mariam-naficy).

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