# Denise Persson, CMO at Snowflake

> Denise Persson, CMO at Snowflake. 1 investment on record. The rounds they were named in and the filings that name them, each with its source.

Source: https://millionrounds.com/person/denise-persson (Millionrounds; every figure on the page links to its filing or article)

St. Cloud, US · Angel

# Denise Persson

CMO at [Snowflake Ventures](https://millionrounds.com/fund/snowflake-startup-challenge)

Latest rounds

- **Validio** Series A · $30M Mar 2026

Backs *AI* *Enterprise Software* *Big Data & Analytics*

Profile summary

- **Rounds named:** 1 last Mar 2026
- **Filings:** 1 with regulators
- **Podcasts:** 2 +4 mentions

What this record rests on

- ✓ **Named in rounds** 1 round name them
- ✓ **On filings** 1 filing with a regulator
- ✓ **Linked to a firm** At Snowflake Ventures
- **Claimed** Not claimed yet

Titles come from filings their firm signed.

[Correct or remove](https://millionrounds.com/corrections?person=denise-persson)[Is this you? Claim it](https://millionrounds.com/claim?person=denise-persson)

## The firm

[**Snowflake Ventures** Corporate VC · AU **5** cheques in 12 months **7** all time **0** led deploying](https://millionrounds.com/fund/snowflake-startup-challenge)

## Rounds they were named in

- **Rounds:** 1
- **Led:** 0
- **Disclosed:** $30M
- **Active:** 2026

2026

- [Validio](https://millionrounds.com/company/validio) *Series A* **$30M** *SE* Mar 2026 Joined · +5 investors

By stage

- Series A **1**

What they backed

AI **1** Enterprise Software **1** Big Data & Analytics **1**

Alongside

- [Emil Eifrem *1*](https://millionrounds.com/fund/emil-eifrem)
- [J12 *1*](https://millionrounds.com/fund/j12)
- [Kevin Ryan *1*](https://millionrounds.com/fund/kevin-ryan)
- [Lakestar *1*](https://millionrounds.com/fund/lakestar)
- [Plural *1*](https://millionrounds.com/fund/plural)

Rounds where a report named this person rather than a firm, matched on name: read it as a strong hint, not proof, since people share names.

## Where they are named on record

Filings

- SEC Form D · Company raising **Neo4j, Inc.** Director on 5 filings · since 2018

Each row is a document a firm filed with a regulator: somebody signed it, and it carries a date.

## Also at Snowflake Ventures

- [**Frank Slootman** Chairman & CEO *7 rounds*](https://millionrounds.com/person/frank-slootman)
- [**Marcin Zukowski** Board Member *1 round*](https://millionrounds.com/person/marcin-zukowski)
- [**Anahita Tafvizi** Chief Data & Analytics Officer *0 rounds*](https://millionrounds.com/person/anahita-tafvizi)
- [**Andrew Green** Head of Investment *0 rounds*](https://millionrounds.com/person/andrew-green-3)
- [**Bob Muglia** Entrepreneur & Builder *0 rounds*](https://millionrounds.com/person/bob-muglia)
- [**Christian Kleinerman** EVP of Product *0 rounds*](https://millionrounds.com/person/christian-kleinerman)
- [**Jyoti Halarnakar** Director, Head of Corporate Development *0 rounds*](https://millionrounds.com/person/jyoti-halarnakar)
- [**Keegan Riley** SVP Sales *0 rounds*](https://millionrounds.com/person/keegan-riley)

## Hear them before you pitch them

- [Grit](https://millionrounds.com/podcasts/grit) · 6 Oct 2025 · 1h 23m Leadership Lessons From Snowflake’s Sales & Marketing Duo | Chris Degnan and Denise Persson With [Denise Persson](https://millionrounds.com/person/denise-persson) About this episode Scaling a business globally comes down to leaders who align teams and drive them forward together. Snowflake serves over 12,000 customers, and early executives Chris Degnan and Denise Persson share how they scaled the company while keeping the unlikely pairing of sales and marketing perfectly… More on the show's page Listen on Apple PodcastsThe show's page
- [The Official SaaStr Podcast](https://millionrounds.com/podcasts/saastr) · 7 Apr 2021 · 23 min SaaStr 443: Snowflake CMO Denise Persson's Guide to Taking Your Marketing to $100M With [Denise Persson](https://millionrounds.com/person/denise-persson) About this episode Denise Persson, the CMO of Snowflake, shares the five secrets to a winning marketing strategy to grow your company's revenue and cement customer loyalty. Video + blog post: https://www.saastr.com/building-your-marketing-to-100m-with-snowflake-cmo-denise-persson/ More on the show's page Listen on Apple PodcastsThe show's page

### Mentioned in

Episodes that name Denise Persson in their description, which is not the same as being on them.

- [The Official SaaStr Podcast](https://millionrounds.com/podcasts/saastr) · 19 Jun 2026 · 49 min SaaStr 862: The Dashboard Is Dead: What Snowflake's CMO Does Instead Mentions [Denise Persson](https://millionrounds.com/person/denise-persson) About this episode The Dashboard Is Dead: What Snowflake's CMO Does Instead Denise Persson runs a 700-person marketing organization at one of the most data-rich companies on the planet, and she does not start her morning by logging into a dashboard. She interrogates her data directly, gets answers to questions she… More on the show's page Listen on Apple PodcastsThe show's page
- [In Depth](https://millionrounds.com/podcasts/in-depth) · 26 Feb 2026 · 60 min Snowflake’s first sales hire on scaling from $0 to $3.5B | Chris Degnan (Former CRO, Snowflake) Mentions [Frank Slootman](https://millionrounds.com/fund/frank-slootman)[Bob Muglia](https://millionrounds.com/person/bob-muglia)[Carl Eschenbach](https://millionrounds.com/person/carl-eschenbach)[Christian Kleinerman](https://millionrounds.com/person/christian-kleinerman)[Denise Persson](https://millionrounds.com/person/denise-persson) About this episode Chris Degnan was the first sales hire at Snowflake and spent 11 years scaling the company from zero to $3.5 billion in revenue as its CRO, working alongside four different CEOs and learning from each one. In this episode, Chris breaks down what it actually takes to scale an enterprise sales… Listen on Apple Podcasts
- [The Official SaaStr Podcast](https://millionrounds.com/podcasts/saastr) · 15 Oct 2025 · 40 min SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake's CMO and Founding CRO Mentions [Denise Persson](https://millionrounds.com/person/denise-persson) About this episode SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake's CMO and Founding CRO Join us for an insightful episode discussing the impact of AI on marketing and sales at Snowflake. Hosts Chris Degnan, founding CRO of Snowflake, and Denise Persson, CMO at Snowflake, delve… More on the show's page Listen on Apple PodcastsThe show's page
- [The Official SaaStr Podcast](https://millionrounds.com/podcasts/saastr) · 1 Nov 2024 · 30 min SaaStr 771: The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta Mentions [Denise Persson](https://millionrounds.com/person/denise-persson) About this episode SaaStr 771: The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta Right now is one of the hardest times of the year for marketers. Most CMOs will be heads down wrapping up a year-end assessment and figuring out what to pitch for next year's budgetary spend… More on the show's page Listen on Apple PodcastsThe show's page

Episodes of [the shows we follow](https://millionrounds.com/podcasts), matched by name. Not them? [Tell us](https://millionrounds.com/corrections?person=denise-persson).

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