# Alistair Croll, Founder and Content Chair

> Alistair Croll, Founder and Content Chair. 2 investments on record. The rounds they were named in and the filings that name them, each with its source.

Source: https://millionrounds.com/person/alistair-croll (Millionrounds; every figure on the page links to its filing or article)

Montreal, CA · Angel

# Alistair Croll

Founder and Content Chair

Latest rounds

- **OnBeep** Series A · $6.3M Aug 2014
- **HighScore House** Seed · $235k Jan 2012

Backs *Internet*

Profile summary

- **Rounds named:** 2 last Aug 2014
- **Filings:** - with regulators
- **Podcasts:** 1 +2 mentions
- **Books:** 2 written

What this record rests on

- ✓ **Named in rounds** 2 rounds name them
- **On filings** No filing names them
- **Linked to a firm** No firm on record
- **Claimed** Not claimed yet

Titles come from the investor lists this database was built from, so read them as of their date.

[Correct or remove](https://millionrounds.com/corrections?person=alistair-croll)[Is this you? Claim it](https://millionrounds.com/claim?person=alistair-croll)

## Rounds they were named in

- **Rounds:** 2
- **Led:** 0
- **Disclosed:** $6.5M
- **Active:** 2012–14

2014

- [OnBeep](https://millionrounds.com/company/onbeep) *Series A* **$6.3M** *US* Aug 2014 Joined · +16 investors · historical

2012

- [HighScore House](https://millionrounds.com/company/highscore-house) *Seed* **$235k** *CA* Jan 2012 Joined · +7 investors · historical

By stage

- Seed **1**
- Series A **1**

What they backed

Internet **1**

Alongside

- [500 Startups *1*](https://millionrounds.com/fund/500-startups)
- [Alex Payne *1*](https://millionrounds.com/fund/alex-payne)
- [Avalon Ventures *1*](https://millionrounds.com/fund/avalon-ventures)
- [Bob Mason *1*](https://millionrounds.com/fund/bob-mason)
- [Dan Martell *1*](https://millionrounds.com/fund/dan-martell)
- [David Recordon *1*](https://millionrounds.com/fund/david-recordon)
- [Eric Ries *1*](https://millionrounds.com/fund/eric-ries)
- [Fuel Capital *1*](https://millionrounds.com/fund/fuel-capital)

Rounds where a report named this person rather than a firm, matched on name: read it as a strong hint, not proof, since people share names.

## Their books

- Lean Analytics: Use Data to Build a Better Startup Faster Alistair Croll · 2013 4.10 from 8,255 ratings on Goodreads About the book Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics… On AmazonListen on Audible
- Propose, Prepare, Present: How to become a successful, effective, and popular speaker at industry conferences Alistair Croll · 2013 3.78 from 54 ratings on Goodreads About the book Every year, tens of thousands of companies, from industry giants to aspiring upstarts, apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don’t… On AmazonListen on Audible

More books for founders and investors on the [Reading List](https://millionrounds.com/reading-list).

As an Amazon Associate we earn from qualifying purchases.

## Hear them before you pitch them

- [The BetaKit Podcast](https://millionrounds.com/podcasts/betakit) · 2 Feb 2025 · 53 min Why Alistair Croll wants Canadian startups to be more evil With [Alistair Croll](https://millionrounds.com/person/alistair-croll) Their book [Lean Analytics](https://millionrounds.com/person/alistair-croll#books) About this episode " Subversiveness is a way of changing the system. And I think what we're seeing right now is that all systems are changing." Entrepreneur and Startupfest founding partner Alistair Croll has co-authored a new book, Just Evil Enough: The Subversive Marketing Handbook. Why are Canadian companies so… More on the show's page Listen on Apple PodcastsThe show's page

### Mentioned in

Episodes that name Alistair Croll in their description, which is not the same as being on them.

- [The BetaKit Podcast](https://millionrounds.com/podcasts/betakit) · 16 Jun 2025 · 54 min Summer reading list: The Subversive Marketing Handbook Mentions [Alistair Croll](https://millionrounds.com/person/alistair-croll) About this episode " Subversiveness is a way of changing the system. And I think what we're seeing right now is that all systems are changing." Entrepreneur and Startupfest founding partner Alistair Croll has co-authored a new book, Just Evil Enough: The Subversive Marketing Handbook. If you're wondering why your… More on the show's page Listen on Apple PodcastsThe show's page
- [The BetaKit Podcast](https://millionrounds.com/podcasts/betakit) · 10 Feb 2023 · 45 min What comes after the attention economy? Mentions [Alistair Croll](https://millionrounds.com/person/alistair-croll) About this episode "We all want AI to do our jobs for us, the boring parts. What we're doing here is making computers more human-like, and sadly, they're getting all the fun jobs. Because those are the jobs that don't have to be perfect." Entrepreneur and author Alistair Croll joins to discuss what will become scarce… More on the show's page Listen on Apple PodcastsThe show's page

Episodes of [the shows we follow](https://millionrounds.com/podcasts), matched by name. Not them? [Tell us](https://millionrounds.com/corrections?person=alistair-croll).

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