# Sports Tech Market Map United States 2026: 255 Startups in 6 Segments

> 255 sports tech startups in the United States, mapped in 6 segments: fitness apps and gyms, fan engagement and media and performance analytics and more.

Source: https://millionrounds.com/market-maps/sports-tech-united-states-market-map (Millionrounds; every figure on the page links to its filing or article)

## Fitness apps and gyms

154

- [Peloton](https://millionrounds.com/company/peloton)
- [Envision Healthcare](https://millionrounds.com/company/envision-healthcare)
- [[solidcore]](https://millionrounds.com/company/solidcore)
- [Eight Sleep](https://millionrounds.com/company/eight-sleep)
- [*MW* Misfit Wearables](https://millionrounds.com/company/misfit-wearables)
- [Interactive Strength](https://millionrounds.com/company/interactive-strength)
- [Cleveland HeartLab](https://millionrounds.com/company/cleveland-heartlab)
- [Motionsoft](https://millionrounds.com/company/motionsoft)
- [Navigenics](https://millionrounds.com/company/navigenics)
- [Pharmaca](https://millionrounds.com/company/pharmaca)
- [Mountainside Fitness](https://millionrounds.com/company/mountainside-fitness)
- [Netpulse](https://millionrounds.com/company/netpulse)
- [HumanCo](https://millionrounds.com/company/humanco)
- [Gymdesk](https://millionrounds.com/company/gymdesk)
- [Katalyst](https://millionrounds.com/company/katalyst)
- [Spartan Fitness Holdings](https://millionrounds.com/company/spartan-fitness-holdings)
- [*C* CBCA](https://millionrounds.com/company/cbca)
- [Metagenics](https://millionrounds.com/company/metagenics)
- [*E* eDiets.com](https://millionrounds.com/company/ediets-com)
- [MapMyFitness](https://millionrounds.com/company/mapmyfitness)
- [Bravo Wellness](https://millionrounds.com/company/bravo-wellness)
- [Rupa Health](https://millionrounds.com/company/rupa-health)
- [SmartyPants Vitamins](https://millionrounds.com/company/smartypants-vitamins)
- [WiserTogether](https://millionrounds.com/company/wisertogether)

+130 more

## Fan engagement and media

42

- [DraftKings](https://millionrounds.com/company/draftkings)
- [TMRW Sports](https://millionrounds.com/company/tmrw-sports)
- [*UF* Underdog Fantasy](https://millionrounds.com/company/underdog-fantasy)
- [Bleacher Report](https://millionrounds.com/company/bleacher-report)
- [Overtime](https://millionrounds.com/company/overtime)
- [Pro Shop](https://millionrounds.com/company/pro-shop)
- [NewSwing (Academies) Corporation](https://millionrounds.com/company/newswing-academies-corporation)
- [Beryllium](https://millionrounds.com/company/beryllium)
- [The Snow League](https://millionrounds.com/company/the-snow-league)
- [ScorePlay](https://millionrounds.com/company/scoreplay)
- [HealthiNation](https://millionrounds.com/company/healthination)
- [Hall of Fame Resort and Entertainment](https://millionrounds.com/company/hall-of-fame-resort-and-entertainment)
- [Simplebet](https://millionrounds.com/company/simplebet)
- [Inplay AI](https://millionrounds.com/company/inplay-ai)
- [Fantasy Life](https://millionrounds.com/company/fantasy-life)
- [Fancurve](https://millionrounds.com/company/fancurve)
- [SportsLock](https://millionrounds.com/company/sportslock)
- [Fanpics](https://millionrounds.com/company/fanpics)
- [Youth Inc](https://millionrounds.com/company/youth-inc)
- [RotoQL](https://millionrounds.com/company/rotoql)
- [ScoreStream](https://millionrounds.com/company/scorestream)
- [ThriveFantasy](https://millionrounds.com/company/thrivefantasy)
- [Swoops](https://millionrounds.com/company/swoops)
- [InteliVideo](https://millionrounds.com/company/intelivideo)

+18 more

## Performance analytics

41

- [WHOOP](https://millionrounds.com/company/whoop)
- [Hyperice](https://millionrounds.com/company/hyperice)
- [ProphetX](https://millionrounds.com/company/prophetx)
- [Strava](https://millionrounds.com/company/strava)
- [Ambition](https://millionrounds.com/company/ambition)
- [Gradient Sports](https://millionrounds.com/company/gradient-sports)
- [Pro Athlete Community (PAC)](https://millionrounds.com/company/pro-athlete-community-pac)
- [Trainwell](https://millionrounds.com/company/trainwell)
- [Skulpt](https://millionrounds.com/company/skulpt)
- [NEMO Equipment](https://millionrounds.com/company/nemo-equipment)
- [OptMyCare](https://millionrounds.com/company/optmycare)
- [Ida Sports](https://millionrounds.com/company/ida-sports)
- [City Sports](https://millionrounds.com/company/city-sports)
- [*M* Masters](https://millionrounds.com/company/masters)
- [Empower3d](https://millionrounds.com/company/empower3d)
- [RoxFit](https://millionrounds.com/company/roxfit)
- [*A* Amiigo](https://millionrounds.com/company/amiigo)
- [Uplift Labs](https://millionrounds.com/company/uplift-labs)
- [*C* CatchSquare](https://millionrounds.com/company/catchsquare)
- [Fitocracy](https://millionrounds.com/company/fitocracy)
- [*TM* TGX Medical Systems](https://millionrounds.com/company/tgx-medical-systems)
- [Healthiest Employer](https://millionrounds.com/company/healthiest-employer)
- [Kiio](https://millionrounds.com/company/kiio)
- [*SS* Sport Street](https://millionrounds.com/company/sport-street)

+17 more

## Clubs, leagues and ticketing

10

- [Inter Miami CF](https://millionrounds.com/company/inter-miami-cf)
- [Pro Padel League](https://millionrounds.com/company/pro-padel-league)
- [Ballers](https://millionrounds.com/company/ballers)
- [Padel Haus](https://millionrounds.com/company/padel-haus)
- [LinksDAO](https://millionrounds.com/company/linksdao)
- [Grass League](https://millionrounds.com/company/grass-league)
- [Street FC](https://millionrounds.com/company/street-fc)
- [Wooter](https://millionrounds.com/company/wooter)
- [StadiumPark](https://millionrounds.com/company/stadiumpark)
- [Spectator Sports, Inc.](https://millionrounds.com/company/spectator-sports-inc)

## Betting and fantasy

4

- [Novig](https://millionrounds.com/company/novig)
- [Youbetme](https://millionrounds.com/company/youbetme)
- [WagerWire](https://millionrounds.com/company/wagerwire)
- [Rolltech](https://millionrounds.com/company/rolltech)

## Equipment and wearables

4

- [Harrow Sports](https://millionrounds.com/company/harrow-sports)
- [Wazoo Sports](https://millionrounds.com/company/wazoo-sports)
- [*S* SnowGate](https://millionrounds.com/company/snowgate)
- [Global Value Commerce](https://millionrounds.com/company/global-value-commerce)

## Segment by segment

### Fitness apps and gyms

154 startups · $3.7B raised

- [**Peloton**](https://millionrounds.com/company/peloton) Discover Peloton’s fitness equipment and personalized workout plans. United States $1.4B
- [**Envision Healthcare**](https://millionrounds.com/company/envision-healthcare) Envision Healthcare offers various facility-based physician staffing and health-related management services. United States $781M
- [**[solidcore]**](https://millionrounds.com/company/solidcore) Solidcore is a 50-minute workout that delivers high intensity strength training for the entire body. United States $325M
- [**Eight Sleep**](https://millionrounds.com/company/eight-sleep) Eight Sleep is a sleep fitness company based in New York City, founded in 2014. United States $190M
- [*MW* **Misfit Wearables**](https://millionrounds.com/company/misfit-wearables) Misfit Wearables develops wearable products with sensor technology for the health and fitness industry. United States $64M
- [**Interactive Strength**](https://millionrounds.com/company/interactive-strength) Interactive Strength is the maker of innovative specialty fitness equipment under the CLMBR and FORME brands. United States $55M
- [**Cleveland HeartLab**](https://millionrounds.com/company/cleveland-heartlab) Cleveland HeartLab is a clinical laboratory and disease management firm, develops biomarker technologies and diagnostic tests. United States $51M
- [**Motionsoft**](https://millionrounds.com/company/motionsoft) Motionsoft provides fitness, gym, and recreation club management and marketing software solutions. United States $44M

### Fan engagement and media

42 startups · $1.9B raised

- [**DraftKings**](https://millionrounds.com/company/draftkings) DraftKings provides online daily and weekly fantasy sports contests for cash prizes in major sports. United States $1.5B
- [**TMRW Sports**](https://millionrounds.com/company/tmrw-sports) TMRW Sports, founded in 2021 by golf legends Tiger Woods and Rory McIlroy, along with CEO Mike McCarley, is a sports technology an United States $83M
- [*UF* **Underdog Fantasy**](https://millionrounds.com/company/underdog-fantasy) United States $70M
- [**Bleacher Report**](https://millionrounds.com/company/bleacher-report) Bleacher Report (often abbreviated as B/R) is a global digital destination for millennial sports fans creating and collaborating o United States $41M
- [**Overtime**](https://millionrounds.com/company/overtime) Overtime is a lifestyle brand and sports content company founded in 2016, focused on creating innovative sports leagues and engagi United States $33M
- [**Pro Shop**](https://millionrounds.com/company/pro-shop) Pro Shop, Inc. United States $24M
- [**NewSwing (Academies) Corporation**](https://millionrounds.com/company/newswing-academies-corporation) Golf, Business Development, Entertainment, Social Media, Grant Writing, Venture Diversifcation United States $18M
- [**Beryllium**](https://millionrounds.com/company/beryllium) Beryllium is a platform for fantasy sports activities and buys and sells. United States $15M

### Performance analytics

41 startups · $1.5B raised

- [**WHOOP**](https://millionrounds.com/company/whoop) WHOOP is a performance optimization system that tracks athlete recovery, training, and sleeping hours to help boost performance. United States $1.3B
- [**Hyperice**](https://millionrounds.com/company/hyperice) Our mission is simple - to help everyone on Earth move better, live better and be better. United States $100M
- [**ProphetX**](https://millionrounds.com/company/prophetx) ProphetX is a federally regulated peer-to-peer sports prediction exchange and market data platform based in Hoboken, New Jersey. United States $46M
- [**Strava**](https://millionrounds.com/company/strava) Strava is a social fitness platform based in San Francisco, founded in 2009. United States $35M
- [**Ambition**](https://millionrounds.com/company/ambition) Ambition is a B2B SaaS company based in Chattanooga, Tennessee, specializing in sales performance management and revenue culture development. United States $16M
- [**Gradient Sports**](https://millionrounds.com/company/gradient-sports) Gradient Sports is a sports analytics company founded in 2024, specializing in football (soccer) data. United States $10M
- [**Pro Athlete Community (PAC)**](https://millionrounds.com/company/pro-athlete-community-pac) Pro Athlete Community (PAC) is a private membership community based in Wilmington, Delaware, dedicated to supporting professional United States $7.6M
- [**Trainwell**](https://millionrounds.com/company/trainwell) Trainwell is a remote personal training company based in Pittsburgh, Pennsylvania, founded in 2018 by Matt Spettel and Gabe Madonna. United States $6.5M

### Clubs, leagues and ticketing

10 startups · $136M raised

- [**Inter Miami CF**](https://millionrounds.com/company/inter-miami-cf) Inter Miami CF provides soccer league services. United States $75M
- [**Pro Padel League**](https://millionrounds.com/company/pro-padel-league) Pro Padel League (PPL) is a professional padel circuit that aims to elevate the sport across North America and beyond. United States $25M
- [**Ballers**](https://millionrounds.com/company/ballers) Ballers is bringing country club sports to the city. United States $20M
- [**Padel Haus**](https://millionrounds.com/company/padel-haus) Padel Haus is a luxury athletics and lifestyle club operator founded in 2022 by Santiago Gomez. United States $7.0M
- [**LinksDAO**](https://millionrounds.com/company/linksdao) LinksDAO is a global community of tens of thousands of golf and leisure clubs redefining what it means to be a modern golf and leisure club. United States $4.0M
- [**Grass League**](https://millionrounds.com/company/grass-league) Grass League is the first high-stakes par 3 golf league, where amateur and professional players compete in team-based tournaments United States $2.8M
- [**Street FC**](https://millionrounds.com/company/street-fc) We're building the biggest football club on the planet. United States $2.2M
- [**Wooter**](https://millionrounds.com/company/wooter) Sports technology company revolutionizing the sportswear industry and the way leagues + teams are run. United States $150K

### Betting and fantasy

4 startups · $103M raised

- [**Novig**](https://millionrounds.com/company/novig) Novig is a U.S.-based sports prediction market and trading app that offers a commission-free, peer-to-peer betting experience on s United States $93M
- [**Youbetme**](https://millionrounds.com/company/youbetme) The #1 social betting app--available in iOS app store. United States $5.1M
- [**WagerWire**](https://millionrounds.com/company/wagerwire) WagerWire is a sports betting marketplace based in Los Angeles, founded in 2019. United States $3.0M
- [**Rolltech**](https://millionrounds.com/company/rolltech) Rolltech enables bowlers around the world to connect, compete, analyze, earn and wager based on their real-time performance on the lanes. United States $2.1M

### Equipment and wearables

4 startups · $7.1M raised

- [**Harrow Sports**](https://millionrounds.com/company/harrow-sports) Harrow Sports, Inc. United States $3.5M
- [**Wazoo Sports**](https://millionrounds.com/company/wazoo-sports) Wazoo Sports - Provided tips for sports, and we write and reviews on top-notch sports equipment to inspire you to play sports. United States $2.0M
- [*S* **SnowGate**](https://millionrounds.com/company/snowgate) SnowGate provides users an option to conveniently secure both their equipment and belongings in one location while they play. United States $1.1M
- [**Global Value Commerce**](https://millionrounds.com/company/global-value-commerce) Global Value Commerce, Inc. United States $500K

**How this map is made.** Every startup here has raised money in rounds we track, and is based in United States. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sports tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

## More market maps

[All maps](https://millionrounds.com/market-maps)

[Market map **Sports tech market map** 494 startups · 6 segments · $9.8B](https://millionrounds.com/market-maps/sports-tech-market-map)[Market map · Europe **Sports tech market map: Europe** 136 startups · 5 segments · $2.0B](https://millionrounds.com/market-maps/sports-tech-europe-market-map)[Investors map **Who invests in sports tech** 110 investors · 6 segments](https://millionrounds.com/market-maps/sports-tech-investors-map)[New wave **New sports tech startups, founded 2020 on** 75 startups · 4 segments · $517M](https://millionrounds.com/market-maps/new-sports-tech-startups-market-map)[Market map · United Kingdom **Sports tech market map: United Kingdom** 63 startups · 4 segments · $903M](https://millionrounds.com/market-maps/sports-tech-united-kingdom-market-map)[Market map · New York **Sports tech market map: New York** 33 startups · 4 segments · $1.8B](https://millionrounds.com/market-maps/sports-tech-new-york-market-map)

## Who backs sports tech?

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