# Sports Tech Market Map United Kingdom 2026: 63 Startups in 4 Segments > 63 sports tech startups in the United Kingdom, mapped in 4 segments: fitness apps and gyms, performance analytics and clubs, leagues and ticketing and more. Source: https://millionrounds.com/market-maps/sports-tech-united-kingdom-market-map (Millionrounds; every figure on the page links to its filing or article) ## Fitness apps and gyms 33 - [FitXR](https://millionrounds.com/company/fitxr) - [PureGym](https://millionrounds.com/company/puregym) - [Upstream Health](https://millionrounds.com/company/upstream-health) - [Vitaldent](https://millionrounds.com/company/vitaldent) - [Xercise4less](https://millionrounds.com/company/xercise4less) - [upLYFT](https://millionrounds.com/company/uplyft) - [Quell](https://millionrounds.com/company/quell) - [*ID* Inova Design Solutions](https://millionrounds.com/company/inova-design-solutions) - [*AL* Active Lives Care](https://millionrounds.com/company/active-lives-care) - [Runna](https://millionrounds.com/company/runna) - [WIT Fitness](https://millionrounds.com/company/wit-fitness) - [Until](https://millionrounds.com/company/until) - [Shuropody](https://millionrounds.com/company/shuropody) - [*IH* Imperative Health](https://millionrounds.com/company/imperative-health) - [Brawn Power](https://millionrounds.com/company/brawn-power) - [Zooki](https://millionrounds.com/company/zooki) - [REVOOLA](https://millionrounds.com/company/revoola) - [HealthUnlocked](https://millionrounds.com/company/healthunlocked) - [Grndhouse](https://millionrounds.com/company/grndhouse) - [Zen8](https://millionrounds.com/company/zen8) - [Another Round](https://millionrounds.com/company/another-round) - [Reelyze](https://millionrounds.com/company/reelyze) - [*S* SkinNinja](https://millionrounds.com/company/skinninja) - [Free Soul](https://millionrounds.com/company/free-soul) +9 more ## Performance analytics 13 - [*S* SPORTA](https://millionrounds.com/company/sporta) - [Tribesports](https://millionrounds.com/company/tribesports) - [Movetru](https://millionrounds.com/company/movetru) - [ClubSpark](https://millionrounds.com/company/clubspark) - [Terra API](https://millionrounds.com/company/terra-api) - [FITR](https://millionrounds.com/company/fitr) - [upmysport](https://millionrounds.com/company/upmysport) - [Kairos Sports Tech](https://millionrounds.com/company/kairos-sports-tech) - [Vulpine](https://millionrounds.com/company/vulpine) - [Athlete](https://millionrounds.com/company/athlete) - [Pelotan](https://millionrounds.com/company/pelotan) - [MAAREE](https://millionrounds.com/company/maaree) - [WallJAM](https://millionrounds.com/company/walljam) ## Clubs, leagues and ticketing 9 - [The Padel Club](https://millionrounds.com/company/the-padel-club) - [Real Bedford FC](https://millionrounds.com/company/real-bedford-fc) - [Soul Padel](https://millionrounds.com/company/soul-padel) - [Padel Social Club](https://millionrounds.com/company/padel-social-club) - [Victory League](https://millionrounds.com/company/victory-league) - [*C* CrowdScores](https://millionrounds.com/company/crowdscores) - [Obbi Golf](https://millionrounds.com/company/obbi-golf) - [Albatross Club](https://millionrounds.com/company/albatross-club) - [Racing Stars](https://millionrounds.com/company/racing-stars) ## Fan engagement and media 8 - [90min](https://millionrounds.com/company/90min) - [Baller League](https://millionrounds.com/company/baller-league) - [Sportlobster](https://millionrounds.com/company/sportlobster) - [*F* FanBase](https://millionrounds.com/company/fanbase) - [Squawka](https://millionrounds.com/company/squawka) - [MyARC](https://millionrounds.com/company/myarc) - [Oddslife](https://millionrounds.com/company/oddslife) - [Sudor](https://millionrounds.com/company/sudor) ## Segment by segment ### Fitness apps and gyms 33 startups · $742M raised - [**FitXR**](https://millionrounds.com/company/fitxr) FitXR is a VR fitness app that offers an engaging and playful workout experience in immersive virtual environments. United Kingdom $179M - [**PureGym**](https://millionrounds.com/company/puregym) Can you inspire people to lead healthier lives, every day? United Kingdom $165M - [**Upstream Health**](https://millionrounds.com/company/upstream-health) Upstream Health provides technologies and new service approaches for health and social care teams. United Kingdom $140M - [**Vitaldent**](https://millionrounds.com/company/vitaldent) Vitaldent is specializing in comprehensive dental services for teeth cleaning, decay, dentistry and more. United Kingdom $129M - [**Xercise4less**](https://millionrounds.com/company/xercise4less) Feel Electric is health tech company United Kingdom $49M - [**upLYFT**](https://millionrounds.com/company/uplyft) upLYFT is working on the next generation of smart wearables to help with musculoskeletal issues related with ageing. United Kingdom $11M - [**Quell**](https://millionrounds.com/company/quell) Quell is a UK-based fitness gaming developer and publisher, known for creating the Impact platform, the world’s first dedicated fi United Kingdom $9.6M - [*ID* **Inova Design Solutions**](https://millionrounds.com/company/inova-design-solutions) An innovative technology company in the rapidly expanding global market of wireless body sensing devices. United Kingdom $8.5M ### Performance analytics 13 startups · $27M raised - [*S* **SPORTA**](https://millionrounds.com/company/sporta) Sporta is a self-learning that is able to make data-driven predictions for MMA competitors. United Kingdom $6.7M - [**Tribesports**](https://millionrounds.com/company/tribesports) Tribesports is a performance sportswear brand using digital & social internet technologies to flatten the supply chain and to build brand. United Kingdom $5.6M - [**Movetru**](https://millionrounds.com/company/movetru) Movetru® is a sports technology company based in Belfast, Northern Ireland, founded in 2020 by Naomi McGregor. United Kingdom $3.0M - [**ClubSpark**](https://millionrounds.com/company/clubspark) Clubspark is a leading provider of sports club management software and booking systems, aimed at simplifying operations for clubs, United Kingdom $2.8M - [**Terra API**](https://millionrounds.com/company/terra-api) Terra API is a unified health data platform that simplifies access to health and fitness information for developers, businesses, a United Kingdom $2.8M - [**FITR**](https://millionrounds.com/company/fitr) FITR is a London-based HealthTech SaaS company that offers a comprehensive remote coaching platform for personal trainers and fitn United Kingdom $2.0M - [**upmysport**](https://millionrounds.com/company/upmysport) upmysport is a London-based sports and fitness marketplace founded in 2011. United Kingdom $1.5M - [**Kairos Sports Tech**](https://millionrounds.com/company/kairos-sports-tech) Kairos is dedicated to helping elite sports teams across the globe maximise their preparation and performance. United Kingdom $609K ### Clubs, leagues and ticketing 9 startups · $42M raised - [**The Padel Club**](https://millionrounds.com/company/the-padel-club) The Padel Club Ltd is a UK-based company that specializes in padel sports facilities. United Kingdom $9.5M - [**Real Bedford FC**](https://millionrounds.com/company/real-bedford-fc) Real Bedford FC is a professional football club located in Bedford, England. United Kingdom $9.0M - [**Soul Padel**](https://millionrounds.com/company/soul-padel) Soul Padel is a UK-based padel operator founded in 2023, dedicated to making the sport more accessible and community-oriented. United Kingdom $6.7M - [**Padel Social Club**](https://millionrounds.com/company/padel-social-club) Padel Social Club is a private sports and leisure facility operator based in Eastbourne, United Kingdom, specializing in the popul United Kingdom $6.0M - [**Victory League**](https://millionrounds.com/company/victory-league) Victory League is a profit-driven sports entertainment organization. United Kingdom $4.0M - [*C* **CrowdScores**](https://millionrounds.com/company/crowdscores) CrowdScores is a live football scores application that features quick updates from leagues and competitions around the world. United Kingdom $3.8M - [**Obbi Golf**](https://millionrounds.com/company/obbi-golf) Obbi Golf integrates compliance, safety and quality across golf clubs. United Kingdom $1.5M - [**Albatross Club**](https://millionrounds.com/company/albatross-club) Albatross Club is a Travel Arrangement company that provides luxury golf travel experiences of the world’s best golf destinations. United Kingdom $1.1M ### Fan engagement and media 8 startups · $92M raised - [**90min**](https://millionrounds.com/company/90min) 90min is a global football news and community platform that connects over 50 million fans worldwide. United Kingdom $39M - [**Baller League**](https://millionrounds.com/company/baller-league) Baller League is a six-a-side football competition based in the United Kingdom, aimed at modernizing the sport through engaging ma United Kingdom $25M - [**Sportlobster**](https://millionrounds.com/company/sportlobster) Sportlobster was a sports-focused social network and content platform founded in London in 2012. United Kingdom $16M - [*F* **FanBase**](https://millionrounds.com/company/fanbase) United Kingdom $5.7M - [**Squawka**](https://millionrounds.com/company/squawka) Squawka is a digital media company focused on using stats & data viz to fuel content for fans United Kingdom $3.0M - [**MyARC**](https://millionrounds.com/company/myarc) MyARC is a fitness platform designed for content creators, enabling them to deliver personalized training and nutrition at scale. United Kingdom $2.0M - [**Oddslife**](https://millionrounds.com/company/oddslife) Oddslife, based in London and founded in 2009, specializes in developing customizable free-to-play prediction games and social spo United Kingdom $984K - [**Sudor**](https://millionrounds.com/company/sudor) Sudor helps creators transform their social media following into a lucrative revenue stream by creating a personalized app with Sudor. United Kingdom $617K **How this map is made.** Every startup here has raised money in rounds we track, and is based in United Kingdom. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sports tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026. ## More market maps [All maps](https://millionrounds.com/market-maps) [Market map **Sports tech market map** 494 startups · 6 segments · $9.8B](https://millionrounds.com/market-maps/sports-tech-market-map)[Market map · United States **Sports tech market map: United States** 255 startups · 6 segments · $7.4B](https://millionrounds.com/market-maps/sports-tech-united-states-market-map)[Market map · Europe **Sports tech market map: Europe** 136 startups · 5 segments · $2.0B](https://millionrounds.com/market-maps/sports-tech-europe-market-map)[Investors map **Who invests in sports tech** 110 investors · 6 segments](https://millionrounds.com/market-maps/sports-tech-investors-map)[New wave **New sports tech startups, founded 2020 on** 75 startups · 4 segments · $517M](https://millionrounds.com/market-maps/new-sports-tech-startups-market-map)[Raised in 2026 **Sports tech startups that raised in 2026** 33 startups · 4 segments · $835M](https://millionrounds.com/market-maps/sports-tech-raised-2026-market-map) ## Who backs sports tech? 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