# Sports Tech Market Map New York 2026: 33 Startups in 4 Segments

> 33 sports tech startups in New York, mapped in 4 segments: fitness apps and gyms, fan engagement and media and performance analytics and more.

Source: https://millionrounds.com/market-maps/sports-tech-new-york-market-map (Millionrounds; every figure on the page links to its filing or article)

## Fitness apps and gyms

17

- [Peloton](https://millionrounds.com/company/peloton)
- [Eight Sleep](https://millionrounds.com/company/eight-sleep)
- [HumanCo](https://millionrounds.com/company/humanco)
- [arketa](https://millionrounds.com/company/arketa)
- [Cityrow Go](https://millionrounds.com/company/cityrow-go)
- [Proteus Motion](https://millionrounds.com/company/proteus-motion)
- [SuppCo](https://millionrounds.com/company/suppco)
- [Fort](https://millionrounds.com/company/fort)
- [*P* PingMD](https://millionrounds.com/company/pingmd)
- [Adventure to Fitness](https://millionrounds.com/company/adventure-to-fitness)
- [PingPod](https://millionrounds.com/company/pingpod)
- [DermApproved](https://millionrounds.com/company/dermapproved)
- [Forward__Space](https://millionrounds.com/company/forward-space)
- [Luro Health](https://millionrounds.com/company/luro-health)
- [305 Fitness](https://millionrounds.com/company/305-fitness)
- [Anise Health](https://millionrounds.com/company/anise-health)
- [Bestowed](https://millionrounds.com/company/bestowed)

## Fan engagement and media

6

- [The Snow League](https://millionrounds.com/company/the-snow-league)
- [ScorePlay](https://millionrounds.com/company/scoreplay)
- [HealthiNation](https://millionrounds.com/company/healthination)
- [Fantasy Life](https://millionrounds.com/company/fantasy-life)
- [ThriveFantasy](https://millionrounds.com/company/thrivefantasy)
- [SafeBets.world](https://millionrounds.com/company/safebets-world)

## Performance analytics

6

- [ProphetX](https://millionrounds.com/company/prophetx)
- [Empower3d](https://millionrounds.com/company/empower3d)
- [Fitocracy](https://millionrounds.com/company/fitocracy)
- [numberFire](https://millionrounds.com/company/numberfire)
- [DailyBurn](https://millionrounds.com/company/dailyburn)
- [Sportomato](https://millionrounds.com/company/sportomato)

## Clubs, leagues and ticketing

4

- [Pro Padel League](https://millionrounds.com/company/pro-padel-league)
- [Padel Haus](https://millionrounds.com/company/padel-haus)
- [LinksDAO](https://millionrounds.com/company/linksdao)
- [Street FC](https://millionrounds.com/company/street-fc)

## Segment by segment

### Fitness apps and gyms

17 startups · $1.6B raised

- [**Peloton**](https://millionrounds.com/company/peloton) Discover Peloton’s fitness equipment and personalized workout plans. United States $1.4B
- [**Eight Sleep**](https://millionrounds.com/company/eight-sleep) Eight Sleep is a sleep fitness company based in New York City, founded in 2014. United States $190M
- [**HumanCo**](https://millionrounds.com/company/humanco) HumanCo is a disruptive mission-driven holding company that focuses on investing in Healthier Living United States $35M
- [**arketa**](https://millionrounds.com/company/arketa) Arketa is a New York-based company that provides an AI-powered wellness operating system for boutique fitness and wellness studios. United States $15M
- [**Cityrow Go**](https://millionrounds.com/company/cityrow-go) Cityrow Go is a rowing-based fitness app for smartphones or tablets. United States $12M
- [**Proteus Motion**](https://millionrounds.com/company/proteus-motion) Proteus Motion is a fitness technology company based in Brooklyn, New York, founded in 2016. United States $7.7M
- [**SuppCo**](https://millionrounds.com/company/suppco) SuppCo helps people find health supplements, manage supplement routines, and track their health. United States $5.5M
- [**Fort**](https://millionrounds.com/company/fort) FORTË, a B2B/SaaS solution enabling gyms, influencers & teams to build an interactive video monetization platform w/ community engagement. United States $5.0M

### Fan engagement and media

6 startups · $51M raised

- [**The Snow League**](https://millionrounds.com/company/the-snow-league) The Snow League is the first professional winter sports league focused exclusively on snowboarding and freeskiing halfpipe competitions. United States $14M
- [**ScorePlay**](https://millionrounds.com/company/scoreplay) ScorePlay is an AI-powered media infrastructure platform tailored for sports organizations. United States $13M
- [**HealthiNation**](https://millionrounds.com/company/healthination) HealthiNation is an online media company providing health and lifestyle videos made by physicians and health experts. United States $12M
- [**Fantasy Life**](https://millionrounds.com/company/fantasy-life) Fantasy Life is a fantasy sports and sports betting media company founded by Matthew Berry. United States $7.0M
- [**ThriveFantasy**](https://millionrounds.com/company/thrivefantasy) ThriveFantasy is a daily fantasy sports and esports platform founded in 2016 and based in New York, NY. United States $4.0M
- [**SafeBets.world**](https://millionrounds.com/company/safebets-world) SafeBets.world is an AI-powered prediction platform enabling users to forecast markets and earn rewards risk-free United States $1.1M

### Performance analytics

6 startups · $51M raised

- [**ProphetX**](https://millionrounds.com/company/prophetx) ProphetX is a federally regulated peer-to-peer sports prediction exchange and market data platform based in Hoboken, New Jersey. United States $46M
- [**Empower3d**](https://millionrounds.com/company/empower3d) Empower3d: Educating, Elevating, & Empowering The Modern Athlete United States $2.6M
- [**Fitocracy**](https://millionrounds.com/company/fitocracy) Fitocracy develops a web and mobile fitness application that offers games, exercise and nutrition plans, personalized coaching, an United States $1.5M
- [**numberFire**](https://millionrounds.com/company/numberfire) numberFire is a sports analytics platform that enables its users to predict and analyze sports performances. United States $775K
- [**DailyBurn**](https://millionrounds.com/company/dailyburn) DailyBurn offers a fitness and nutrition tracking app with features such as detailed tracking, online accountability, and motivation. United States $540K
- [**Sportomato**](https://millionrounds.com/company/sportomato) Sportomato's goal is to simplify amateur sport organization for both athletes and facilities in a centralized online platform. United States $20K

### Clubs, leagues and ticketing

4 startups · $38M raised

- [**Pro Padel League**](https://millionrounds.com/company/pro-padel-league) Pro Padel League (PPL) is a professional padel circuit that aims to elevate the sport across North America and beyond. United States $25M
- [**Padel Haus**](https://millionrounds.com/company/padel-haus) Padel Haus is a luxury athletics and lifestyle club operator founded in 2022 by Santiago Gomez. United States $7.0M
- [**LinksDAO**](https://millionrounds.com/company/linksdao) LinksDAO is a global community of tens of thousands of golf and leisure clubs redefining what it means to be a modern golf and leisure club. United States $4.0M
- [**Street FC**](https://millionrounds.com/company/street-fc) We're building the biggest football club on the planet. United States $2.2M

**How this map is made.** Every startup here has raised money in rounds we track, and is based in New York. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sports tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

## More market maps

[All maps](https://millionrounds.com/market-maps)

[Market map **Sports tech market map** 494 startups · 6 segments · $9.8B](https://millionrounds.com/market-maps/sports-tech-market-map)[Market map · United States **Sports tech market map: United States** 255 startups · 6 segments · $7.4B](https://millionrounds.com/market-maps/sports-tech-united-states-market-map)[Market map · Europe **Sports tech market map: Europe** 136 startups · 5 segments · $2.0B](https://millionrounds.com/market-maps/sports-tech-europe-market-map)[Investors map **Who invests in sports tech** 110 investors · 6 segments](https://millionrounds.com/market-maps/sports-tech-investors-map)[New wave **New sports tech startups, founded 2020 on** 75 startups · 4 segments · $517M](https://millionrounds.com/market-maps/new-sports-tech-startups-market-map)[Market map · United Kingdom **Sports tech market map: United Kingdom** 63 startups · 4 segments · $903M](https://millionrounds.com/market-maps/sports-tech-united-kingdom-market-map)

## Who backs sports tech?

Open any company for its rounds and investors, or search the investors behind these startups in the app, with filters, lists and exports.

[Find their investors](https://millionrounds.com/login?join=1&next=/app/investors)[Top lists](https://millionrounds.com/top-lists)
