# Sports Tech Market Map 2026: 494 Startups in 6 Segments > Market map of 494 sports tech startups worldwide in 6 segments, from fitness apps and gyms, performance analytics and fan engagement and media on. Source: https://millionrounds.com/market-maps/sports-tech-market-map (Millionrounds; every figure on the page links to its filing or article) ## Fitness apps and gyms 294 - [Peloton](https://millionrounds.com/company/peloton) - [Envision Healthcare](https://millionrounds.com/company/envision-healthcare) - [[solidcore]](https://millionrounds.com/company/solidcore) - [Fitness Park](https://millionrounds.com/company/fitness-park) - [Eight Sleep](https://millionrounds.com/company/eight-sleep) - [FitXR](https://millionrounds.com/company/fitxr) - [PureGym](https://millionrounds.com/company/puregym) - [Basic-Fit](https://millionrounds.com/company/basic-fit) - [Upstream Health](https://millionrounds.com/company/upstream-health) - [Vitaldent](https://millionrounds.com/company/vitaldent) - [Urban Sports Club](https://millionrounds.com/company/urban-sports-club) - [Sport Alliance](https://millionrounds.com/company/sport-alliance) - [*MW* Misfit Wearables](https://millionrounds.com/company/misfit-wearables) - [Synergym](https://millionrounds.com/company/synergym) - [Interactive Strength](https://millionrounds.com/company/interactive-strength) - [Boldfit](https://millionrounds.com/company/boldfit) - [Liking Fit](https://millionrounds.com/company/liking-fit) - [Cleveland HeartLab](https://millionrounds.com/company/cleveland-heartlab) - [Xercise4less](https://millionrounds.com/company/xercise4less) - [Motionsoft](https://millionrounds.com/company/motionsoft) - [Navigenics](https://millionrounds.com/company/navigenics) - [Pharmaca](https://millionrounds.com/company/pharmaca) - [Mountainside Fitness](https://millionrounds.com/company/mountainside-fitness) - [Netpulse](https://millionrounds.com/company/netpulse) +270 more ## Performance analytics 82 - [WHOOP](https://millionrounds.com/company/whoop) - [Hyperice](https://millionrounds.com/company/hyperice) - [ProphetX](https://millionrounds.com/company/prophetx) - [Strava](https://millionrounds.com/company/strava) - [Maurten](https://millionrounds.com/company/maurten) - [Ambition](https://millionrounds.com/company/ambition) - [Gradient Sports](https://millionrounds.com/company/gradient-sports) - [Zing Coach](https://millionrounds.com/company/zing-coach) - [Kinduct](https://millionrounds.com/company/kinduct) - [Beddit](https://millionrounds.com/company/beddit) - [Pro Athlete Community (PAC)](https://millionrounds.com/company/pro-athlete-community-pac) - [BEAT81](https://millionrounds.com/company/beat81) - [*S* SPORTA](https://millionrounds.com/company/sporta) - [Trainwell](https://millionrounds.com/company/trainwell) - [SportIQ](https://millionrounds.com/company/sportiq) - [Skulpt](https://millionrounds.com/company/skulpt) - [Tribesports](https://millionrounds.com/company/tribesports) - [NEMO Equipment](https://millionrounds.com/company/nemo-equipment) - [Output Sports](https://millionrounds.com/company/output-sports) - [Superstat](https://millionrounds.com/company/superstat) - [Fitstop](https://millionrounds.com/company/fitstop) - [Ida Sports](https://millionrounds.com/company/ida-sports) - [OptMyCare](https://millionrounds.com/company/optmycare) - [Movetru](https://millionrounds.com/company/movetru) +58 more ## Fan engagement and media 77 - [DraftKings](https://millionrounds.com/company/draftkings) - [Barça Vision](https://millionrounds.com/company/barca-vision) - [TMRW Sports](https://millionrounds.com/company/tmrw-sports) - [*UF* Underdog Fantasy](https://millionrounds.com/company/underdog-fantasy) - [Bleacher Report](https://millionrounds.com/company/bleacher-report) - [90min](https://millionrounds.com/company/90min) - [Overtime](https://millionrounds.com/company/overtime) - [*RD* Rei do Pitaco](https://millionrounds.com/company/rei-do-pitaco) - [Baller League](https://millionrounds.com/company/baller-league) - [NYOU](https://millionrounds.com/company/nyou) - [Pro Shop](https://millionrounds.com/company/pro-shop) - [NewSwing (Academies) Corporation](https://millionrounds.com/company/newswing-academies-corporation) - [Sportlobster](https://millionrounds.com/company/sportlobster) - [Beryllium](https://millionrounds.com/company/beryllium) - [The Snow League](https://millionrounds.com/company/the-snow-league) - [ScorePlay](https://millionrounds.com/company/scoreplay) - [HealthiNation](https://millionrounds.com/company/healthination) - [The Curling Group](https://millionrounds.com/company/the-curling-group) - [GamdSports](https://millionrounds.com/company/gamdsports) - [Stadium Live Studios](https://millionrounds.com/company/stadium-live-studios) - [Hall of Fame Resort and Entertainment](https://millionrounds.com/company/hall-of-fame-resort-and-entertainment) - [Simplebet](https://millionrounds.com/company/simplebet) - [Inplay AI](https://millionrounds.com/company/inplay-ai) - [Fantasy Life](https://millionrounds.com/company/fantasy-life) +53 more ## Clubs, leagues and ticketing 28 - [Inter Miami CF](https://millionrounds.com/company/inter-miami-cf) - [Pro Padel League](https://millionrounds.com/company/pro-padel-league) - [Ballers](https://millionrounds.com/company/ballers) - [The Icon League](https://millionrounds.com/company/the-icon-league) - [The Padel Club](https://millionrounds.com/company/the-padel-club) - [Real Bedford FC](https://millionrounds.com/company/real-bedford-fc) - [Padel Haus](https://millionrounds.com/company/padel-haus) - [Soul Padel](https://millionrounds.com/company/soul-padel) - [Padel Social Club](https://millionrounds.com/company/padel-social-club) - [Victory League](https://millionrounds.com/company/victory-league) - [LinksDAO](https://millionrounds.com/company/linksdao) - [*C* CrowdScores](https://millionrounds.com/company/crowdscores) - [Abler](https://millionrounds.com/company/abler) - [Grass League](https://millionrounds.com/company/grass-league) - [Street FC](https://millionrounds.com/company/street-fc) - [Obbi Golf](https://millionrounds.com/company/obbi-golf) - [SportEasy](https://millionrounds.com/company/sporteasy) - [Eversport](https://millionrounds.com/company/eversport) - [Albatross Club](https://millionrounds.com/company/albatross-club) - [ClubSpot](https://millionrounds.com/company/clubspot) - [Fieldoo](https://millionrounds.com/company/fieldoo) - [*UF* Urban Fable Basketball Club (Beijing) Co.](https://millionrounds.com/company/urban-fable-basketball-club-beijing-co) - [Racing Stars](https://millionrounds.com/company/racing-stars) - [Punt Club](https://millionrounds.com/company/punt-club) +4 more ## Equipment and wearables 8 - [Harrow Sports](https://millionrounds.com/company/harrow-sports) - [Wazoo Sports](https://millionrounds.com/company/wazoo-sports) - [KickSport](https://millionrounds.com/company/kicksport) - [*S* SnowGate](https://millionrounds.com/company/snowgate) - [Semexe](https://millionrounds.com/company/semexe) - [*FM* Funky Moves](https://millionrounds.com/company/funky-moves) - [Global Value Commerce](https://millionrounds.com/company/global-value-commerce) - [FunkedUp](https://millionrounds.com/company/funkedup) ## Betting and fantasy 5 - [Novig](https://millionrounds.com/company/novig) - [Youbetme](https://millionrounds.com/company/youbetme) - [WagerWire](https://millionrounds.com/company/wagerwire) - [Rolltech](https://millionrounds.com/company/rolltech) - [*SL* Sideline Labs](https://millionrounds.com/company/sideline-labs) ## Segment by segment ### Fitness apps and gyms 294 startups · $5.6B raised - [**Peloton**](https://millionrounds.com/company/peloton) Discover Peloton’s fitness equipment and personalized workout plans. United States $1.4B - [**Envision Healthcare**](https://millionrounds.com/company/envision-healthcare) Envision Healthcare offers various facility-based physician staffing and health-related management services. United States $781M - [**[solidcore]**](https://millionrounds.com/company/solidcore) Solidcore is a 50-minute workout that delivers high intensity strength training for the entire body. United States $325M - [**Fitness Park**](https://millionrounds.com/company/fitness-park) Fitness Park is developing a network of franchised fitness clubs, under the "low cost" Fitness Park brand. France $313M - [**Eight Sleep**](https://millionrounds.com/company/eight-sleep) Eight Sleep is a sleep fitness company based in New York City, founded in 2014. United States $190M - [**FitXR**](https://millionrounds.com/company/fitxr) FitXR is a VR fitness app that offers an engaging and playful workout experience in immersive virtual environments. United Kingdom $179M - [**PureGym**](https://millionrounds.com/company/puregym) Can you inspire people to lead healthier lives, every day? United Kingdom $165M - [**Basic-Fit**](https://millionrounds.com/company/basic-fit) Founded in 2013, Basic-Fit is proud to have more than 3,75 million members in more than 1,400 clubs across the Netherlands, Belgiu Netherlands $142M ### Performance analytics 82 startups · $1.6B raised - [**WHOOP**](https://millionrounds.com/company/whoop) WHOOP is a performance optimization system that tracks athlete recovery, training, and sleeping hours to help boost performance. United States $1.3B - [**Hyperice**](https://millionrounds.com/company/hyperice) Our mission is simple - to help everyone on Earth move better, live better and be better. United States $100M - [**ProphetX**](https://millionrounds.com/company/prophetx) ProphetX is a federally regulated peer-to-peer sports prediction exchange and market data platform based in Hoboken, New Jersey. United States $46M - [**Strava**](https://millionrounds.com/company/strava) Strava is a social fitness platform based in San Francisco, founded in 2009. United States $35M - [**Maurten**](https://millionrounds.com/company/maurten) Maurten is a Swedish sports nutrition and technology company founded in 2015, known for its innovative Hydrogel Technology. Sweden $22M - [**Ambition**](https://millionrounds.com/company/ambition) Ambition is a B2B SaaS company based in Chattanooga, Tennessee, specializing in sales performance management and revenue culture development. United States $16M - [**Gradient Sports**](https://millionrounds.com/company/gradient-sports) Gradient Sports is a sports analytics company founded in 2024, specializing in football (soccer) data. United States $10M - [**Zing Coach**](https://millionrounds.com/company/zing-coach) Zing Coach is an AI-powered personal training app founded in 2021, with roots tracing back to Berlin and Munich. Germany $10M ### Fan engagement and media 77 startups · $2.2B raised - [**DraftKings**](https://millionrounds.com/company/draftkings) DraftKings provides online daily and weekly fantasy sports contests for cash prizes in major sports. United States $1.5B - [**Barça Vision**](https://millionrounds.com/company/barca-vision) Barça Vision was created to bring FC Barcelona fans across the world closer to their beloved club through the power of emerging te Spain $132M - [**TMRW Sports**](https://millionrounds.com/company/tmrw-sports) TMRW Sports, founded in 2021 by golf legends Tiger Woods and Rory McIlroy, along with CEO Mike McCarley, is a sports technology an United States $83M - [*UF* **Underdog Fantasy**](https://millionrounds.com/company/underdog-fantasy) United States $70M - [**Bleacher Report**](https://millionrounds.com/company/bleacher-report) Bleacher Report (often abbreviated as B/R) is a global digital destination for millennial sports fans creating and collaborating o United States $41M - [**90min**](https://millionrounds.com/company/90min) 90min is a global football news and community platform that connects over 50 million fans worldwide. United Kingdom $39M - [**Overtime**](https://millionrounds.com/company/overtime) Overtime is a lifestyle brand and sports content company founded in 2016, focused on creating innovative sports leagues and engagi United States $33M - [*RD* **Rei do Pitaco**](https://millionrounds.com/company/rei-do-pitaco) Brazilian Daily Fantasy Sports company for cash prizes Brazil $32M ### Clubs, leagues and ticketing 28 startups · $204M raised - [**Inter Miami CF**](https://millionrounds.com/company/inter-miami-cf) Inter Miami CF provides soccer league services. United States $75M - [**Pro Padel League**](https://millionrounds.com/company/pro-padel-league) Pro Padel League (PPL) is a professional padel circuit that aims to elevate the sport across North America and beyond. United States $25M - [**Ballers**](https://millionrounds.com/company/ballers) Ballers is bringing country club sports to the city. United States $20M - [**The Icon League**](https://millionrounds.com/company/the-icon-league) The Icon League is a football club/league. Germany $17M - [**The Padel Club**](https://millionrounds.com/company/the-padel-club) The Padel Club Ltd is a UK-based company that specializes in padel sports facilities. United Kingdom $9.5M - [**Real Bedford FC**](https://millionrounds.com/company/real-bedford-fc) Real Bedford FC is a professional football club located in Bedford, England. United Kingdom $9.0M - [**Padel Haus**](https://millionrounds.com/company/padel-haus) Padel Haus is a luxury athletics and lifestyle club operator founded in 2022 by Santiago Gomez. United States $7.0M - [**Soul Padel**](https://millionrounds.com/company/soul-padel) Soul Padel is a UK-based padel operator founded in 2023, dedicated to making the sport more accessible and community-oriented. United Kingdom $6.7M ### Equipment and wearables 8 startups · $10M raised - [**Harrow Sports**](https://millionrounds.com/company/harrow-sports) Harrow Sports, Inc. United States $3.5M - [**Wazoo Sports**](https://millionrounds.com/company/wazoo-sports) Wazoo Sports - Provided tips for sports, and we write and reviews on top-notch sports equipment to inspire you to play sports. United States $2.0M - [**KickSport**](https://millionrounds.com/company/kicksport) Kicksport.com is a martial arts equipment specialist. United Kingdom $1.8M - [*S* **SnowGate**](https://millionrounds.com/company/snowgate) SnowGate provides users an option to conveniently secure both their equipment and belongings in one location while they play. United States $1.1M - [**Semexe**](https://millionrounds.com/company/semexe) Semexe is a Brazilian sports marketplace based in São Paulo, focusing on the cycling segment. Brazil $760K - [*FM* **Funky Moves**](https://millionrounds.com/company/funky-moves) Funky Moves is a UK-based developer of interactive sports equipment. United Kingdom $520K - [**Global Value Commerce**](https://millionrounds.com/company/global-value-commerce) Global Value Commerce, Inc. United States $500K - [**FunkedUp**](https://millionrounds.com/company/funkedup) FunkedUp.com - Customised Single Speed and Fixed Gear Bikes. Ireland $41K ### Betting and fantasy 5 startups · $104M raised - [**Novig**](https://millionrounds.com/company/novig) Novig is a U.S.-based sports prediction market and trading app that offers a commission-free, peer-to-peer betting experience on s United States $93M - [**Youbetme**](https://millionrounds.com/company/youbetme) The #1 social betting app--available in iOS app store. United States $5.1M - [**WagerWire**](https://millionrounds.com/company/wagerwire) WagerWire is a sports betting marketplace based in Los Angeles, founded in 2019. United States $3.0M - [**Rolltech**](https://millionrounds.com/company/rolltech) Rolltech enables bowlers around the world to connect, compete, analyze, earn and wager based on their real-time performance on the lanes. United States $2.1M - [*SL* **Sideline Labs**](https://millionrounds.com/company/sideline-labs) Sideline Labs builds sports betting for the mobile. - $552K **How this map is made.** Every startup here has raised money in rounds we track. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sports tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026. ## More market maps [All maps](https://millionrounds.com/market-maps) [Investors map **Who invests in sports tech** 110 investors · 6 segments](https://millionrounds.com/market-maps/sports-tech-investors-map)[New wave **New sports tech startups, founded 2020 on** 75 startups · 4 segments · $517M](https://millionrounds.com/market-maps/new-sports-tech-startups-market-map)[Raised in 2026 **Sports tech startups that raised in 2026** 33 startups · 4 segments · $835M](https://millionrounds.com/market-maps/sports-tech-raised-2026-market-map)[Market map · United States **Sports tech market map: United States** 255 startups · 6 segments · $7.4B](https://millionrounds.com/market-maps/sports-tech-united-states-market-map)[Market map · Europe **Sports tech market map: Europe** 136 startups · 5 segments · $2.0B](https://millionrounds.com/market-maps/sports-tech-europe-market-map)[Market map · United Kingdom **Sports tech market map: United Kingdom** 63 startups · 4 segments · $903M](https://millionrounds.com/market-maps/sports-tech-united-kingdom-market-map) ## Who backs sports tech? Open any company for its rounds and investors, or search the investors behind these startups in the app, with filters, lists and exports. [Find their investors](https://millionrounds.com/login?join=1&next=/app/investors)[Top lists](https://millionrounds.com/top-lists)