# Sports Tech Europe Market Map 2026: 136 Startups in 5 Segments > 136 European sports tech startups mapped in 5 segments: fitness apps and gyms, performance analytics and fan engagement and media and more. Source: https://millionrounds.com/market-maps/sports-tech-europe-market-map (Millionrounds; every figure on the page links to its filing or article) ## Fitness apps and gyms 75 - [Fitness Park](https://millionrounds.com/company/fitness-park) - [FitXR](https://millionrounds.com/company/fitxr) - [PureGym](https://millionrounds.com/company/puregym) - [Basic-Fit](https://millionrounds.com/company/basic-fit) - [Upstream Health](https://millionrounds.com/company/upstream-health) - [Vitaldent](https://millionrounds.com/company/vitaldent) - [Urban Sports Club](https://millionrounds.com/company/urban-sports-club) - [Sport Alliance](https://millionrounds.com/company/sport-alliance) - [Synergym](https://millionrounds.com/company/synergym) - [Xercise4less](https://millionrounds.com/company/xercise4less) - [bsport solution](https://millionrounds.com/company/bsport-solution) - [INNOVO by Atlantic Therapeutics](https://millionrounds.com/company/innovo-by-atlantic-therapeutics) - [upLYFT](https://millionrounds.com/company/uplyft) - [Quell](https://millionrounds.com/company/quell) - [*ID* Inova Design Solutions](https://millionrounds.com/company/inova-design-solutions) - [Selfapy](https://millionrounds.com/company/selfapy) - [Buddyfit](https://millionrounds.com/company/buddyfit) - [*AL* Active Lives Care](https://millionrounds.com/company/active-lives-care) - [Runna](https://millionrounds.com/company/runna) - [Motosumo](https://millionrounds.com/company/motosumo) - [The Sanctuary Group](https://millionrounds.com/company/the-sanctuary-group) - [Harbiz](https://millionrounds.com/company/harbiz) - [WIT Fitness](https://millionrounds.com/company/wit-fitness) - [Until](https://millionrounds.com/company/until) +51 more ## Performance analytics 26 - [Maurten](https://millionrounds.com/company/maurten) - [Zing Coach](https://millionrounds.com/company/zing-coach) - [Beddit](https://millionrounds.com/company/beddit) - [BEAT81](https://millionrounds.com/company/beat81) - [*S* SPORTA](https://millionrounds.com/company/sporta) - [SportIQ](https://millionrounds.com/company/sportiq) - [Tribesports](https://millionrounds.com/company/tribesports) - [Output Sports](https://millionrounds.com/company/output-sports) - [Movetru](https://millionrounds.com/company/movetru) - [ClubSpark](https://millionrounds.com/company/clubspark) - [Terra API](https://millionrounds.com/company/terra-api) - [FITR](https://millionrounds.com/company/fitr) - [LegitFit](https://millionrounds.com/company/legitfit) - [FRWD Technologies](https://millionrounds.com/company/frwd-technologies) - [upmysport](https://millionrounds.com/company/upmysport) - [CoTrainer](https://millionrounds.com/company/cotrainer) - [Sports Impact Technologies](https://millionrounds.com/company/sports-impact-technologies) - [Replay Institute](https://millionrounds.com/company/replay-institute) - [TIVA Performance](https://millionrounds.com/company/tiva-performance) - [Kairos Sports Tech](https://millionrounds.com/company/kairos-sports-tech) - [Vulpine](https://millionrounds.com/company/vulpine) - [Athlete](https://millionrounds.com/company/athlete) - [Pelotan](https://millionrounds.com/company/pelotan) - [MAAREE](https://millionrounds.com/company/maaree) +2 more ## Fan engagement and media 17 - [Barça Vision](https://millionrounds.com/company/barca-vision) - [90min](https://millionrounds.com/company/90min) - [Baller League](https://millionrounds.com/company/baller-league) - [Sportlobster](https://millionrounds.com/company/sportlobster) - [*F* FanBase](https://millionrounds.com/company/fanbase) - [CityLegends](https://millionrounds.com/company/citylegends) - [Playse](https://millionrounds.com/company/playse) - [Squawka](https://millionrounds.com/company/squawka) - [Tracab](https://millionrounds.com/company/tracab) - [MyARC](https://millionrounds.com/company/myarc) - [Fanpictor](https://millionrounds.com/company/fanpictor) - [Mingle.Sport](https://millionrounds.com/company/mingle-sport) - [Kvix](https://millionrounds.com/company/kvix) - [Oddslife](https://millionrounds.com/company/oddslife) - [Sudor](https://millionrounds.com/company/sudor) - [*LA* Like a Boss Games](https://millionrounds.com/company/like-a-boss-games) - [Pundit Arena](https://millionrounds.com/company/pundit-arena) ## Clubs, leagues and ticketing 15 - [The Icon League](https://millionrounds.com/company/the-icon-league) - [The Padel Club](https://millionrounds.com/company/the-padel-club) - [Real Bedford FC](https://millionrounds.com/company/real-bedford-fc) - [Soul Padel](https://millionrounds.com/company/soul-padel) - [Padel Social Club](https://millionrounds.com/company/padel-social-club) - [Victory League](https://millionrounds.com/company/victory-league) - [*C* CrowdScores](https://millionrounds.com/company/crowdscores) - [Abler](https://millionrounds.com/company/abler) - [Obbi Golf](https://millionrounds.com/company/obbi-golf) - [SportEasy](https://millionrounds.com/company/sporteasy) - [Eversport](https://millionrounds.com/company/eversport) - [Albatross Club](https://millionrounds.com/company/albatross-club) - [ClubSpot](https://millionrounds.com/company/clubspot) - [Fieldoo](https://millionrounds.com/company/fieldoo) - [Racing Stars](https://millionrounds.com/company/racing-stars) ## Equipment and wearables 3 - [KickSport](https://millionrounds.com/company/kicksport) - [*FM* Funky Moves](https://millionrounds.com/company/funky-moves) - [FunkedUp](https://millionrounds.com/company/funkedup) ## Segment by segment ### Fitness apps and gyms 75 startups · $1.6B raised - [**Fitness Park**](https://millionrounds.com/company/fitness-park) Fitness Park is developing a network of franchised fitness clubs, under the "low cost" Fitness Park brand. France $313M - [**FitXR**](https://millionrounds.com/company/fitxr) FitXR is a VR fitness app that offers an engaging and playful workout experience in immersive virtual environments. United Kingdom $179M - [**PureGym**](https://millionrounds.com/company/puregym) Can you inspire people to lead healthier lives, every day? United Kingdom $165M - [**Basic-Fit**](https://millionrounds.com/company/basic-fit) Founded in 2013, Basic-Fit is proud to have more than 3,75 million members in more than 1,400 clubs across the Netherlands, Belgiu Netherlands $142M - [**Upstream Health**](https://millionrounds.com/company/upstream-health) Upstream Health provides technologies and new service approaches for health and social care teams. United Kingdom $140M - [**Vitaldent**](https://millionrounds.com/company/vitaldent) Vitaldent is specializing in comprehensive dental services for teeth cleaning, decay, dentistry and more. United Kingdom $129M - [**Urban Sports Club**](https://millionrounds.com/company/urban-sports-club) Urban Sports offers a monthly flat rate for all kinds of sports activities in the city. Germany $104M - [**Sport Alliance**](https://millionrounds.com/company/sport-alliance) Sport Alliance is a leading provider of cloud-based software solutions for the global fitness industry, headquartered in Hamburg, Germany. Germany $100M ### Performance analytics 26 startups · $92M raised - [**Maurten**](https://millionrounds.com/company/maurten) Maurten is a Swedish sports nutrition and technology company founded in 2015, known for its innovative Hydrogel Technology. Sweden $22M - [**Zing Coach**](https://millionrounds.com/company/zing-coach) Zing Coach is an AI-powered personal training app founded in 2021, with roots tracing back to Berlin and Munich. Germany $10M - [**Beddit**](https://millionrounds.com/company/beddit) Beddit offers consumer focused sleep tracking. Finland $8.5M - [**BEAT81**](https://millionrounds.com/company/beat81) BEAT81 is a Berlin-based fitness technology company founded in 2017. Germany $7.0M - [*S* **SPORTA**](https://millionrounds.com/company/sporta) Sporta is a self-learning that is able to make data-driven predictions for MMA competitors. United Kingdom $6.7M - [**SportIQ**](https://millionrounds.com/company/sportiq) SportIQ is a leading sports technology company based in Helsinki, Finland, founded in 2008. Finland $6.2M - [**Tribesports**](https://millionrounds.com/company/tribesports) Tribesports is a performance sportswear brand using digital & social internet technologies to flatten the supply chain and to build brand. United Kingdom $5.6M - [**Output Sports**](https://millionrounds.com/company/output-sports) Output Sports is a Dublin-based sports technology company that focuses on portable and cost-effective solutions for athlete perfor Ireland $4.8M ### Fan engagement and media 17 startups · $239M raised - [**Barça Vision**](https://millionrounds.com/company/barca-vision) Barça Vision was created to bring FC Barcelona fans across the world closer to their beloved club through the power of emerging te Spain $132M - [**90min**](https://millionrounds.com/company/90min) 90min is a global football news and community platform that connects over 50 million fans worldwide. United Kingdom $39M - [**Baller League**](https://millionrounds.com/company/baller-league) Baller League is a six-a-side football competition based in the United Kingdom, aimed at modernizing the sport through engaging ma United Kingdom $25M - [**Sportlobster**](https://millionrounds.com/company/sportlobster) Sportlobster was a sports-focused social network and content platform founded in London in 2012. United Kingdom $16M - [*F* **FanBase**](https://millionrounds.com/company/fanbase) United Kingdom $5.7M - [**CityLegends**](https://millionrounds.com/company/citylegends) CityLegends is a community platform and social app founded in 2020, based in Eindhoven, Netherlands. Netherlands $3.5M - [**Playse**](https://millionrounds.com/company/playse) Playse is a digital football training platform based in Paris, co-founded by World Cup champion Blaise Matuidi and Thibault Aliadière. France $3.5M - [**Squawka**](https://millionrounds.com/company/squawka) Squawka is a digital media company focused on using stats & data viz to fuel content for fans United Kingdom $3.0M ### Clubs, leagues and ticketing 15 startups · $67M raised - [**The Icon League**](https://millionrounds.com/company/the-icon-league) The Icon League is a football club/league. Germany $17M - [**The Padel Club**](https://millionrounds.com/company/the-padel-club) The Padel Club Ltd is a UK-based company that specializes in padel sports facilities. United Kingdom $9.5M - [**Real Bedford FC**](https://millionrounds.com/company/real-bedford-fc) Real Bedford FC is a professional football club located in Bedford, England. United Kingdom $9.0M - [**Soul Padel**](https://millionrounds.com/company/soul-padel) Soul Padel is a UK-based padel operator founded in 2023, dedicated to making the sport more accessible and community-oriented. United Kingdom $6.7M - [**Padel Social Club**](https://millionrounds.com/company/padel-social-club) Padel Social Club is a private sports and leisure facility operator based in Eastbourne, United Kingdom, specializing in the popul United Kingdom $6.0M - [**Victory League**](https://millionrounds.com/company/victory-league) Victory League is a profit-driven sports entertainment organization. United Kingdom $4.0M - [*C* **CrowdScores**](https://millionrounds.com/company/crowdscores) CrowdScores is a live football scores application that features quick updates from leagues and competitions around the world. United Kingdom $3.8M - [**Abler**](https://millionrounds.com/company/abler) Abler is a sports and team technology company based in Reykjavík, Iceland. Iceland $3.7M ### Equipment and wearables 3 startups · $2.3M raised - [**KickSport**](https://millionrounds.com/company/kicksport) Kicksport.com is a martial arts equipment specialist. United Kingdom $1.8M - [*FM* **Funky Moves**](https://millionrounds.com/company/funky-moves) Funky Moves is a UK-based developer of interactive sports equipment. United Kingdom $520K - [**FunkedUp**](https://millionrounds.com/company/funkedup) FunkedUp.com - Customised Single Speed and Fixed Gear Bikes. Ireland $41K **How this map is made.** Every startup here has raised money in rounds we track, and is based in Europe. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sports tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026. ## More market maps [All maps](https://millionrounds.com/market-maps) [Market map **Sports tech market map** 494 startups · 6 segments · $9.8B](https://millionrounds.com/market-maps/sports-tech-market-map)[Market map · United States **Sports tech market map: United States** 255 startups · 6 segments · $7.4B](https://millionrounds.com/market-maps/sports-tech-united-states-market-map)[Investors map **Who invests in sports tech** 110 investors · 6 segments](https://millionrounds.com/market-maps/sports-tech-investors-map)[New wave **New sports tech startups, founded 2020 on** 75 startups · 4 segments · $517M](https://millionrounds.com/market-maps/new-sports-tech-startups-market-map)[Market map · United Kingdom **Sports tech market map: United Kingdom** 63 startups · 4 segments · $903M](https://millionrounds.com/market-maps/sports-tech-united-kingdom-market-map)[Raised in 2026 **Sports tech startups that raised in 2026** 33 startups · 4 segments · $835M](https://millionrounds.com/market-maps/sports-tech-raised-2026-market-map) ## Who backs sports tech? Open any company for its rounds and investors, or search the investors behind these startups in the app, with filters, lists and exports. [Find their investors](https://millionrounds.com/login?join=1&next=/app/investors)[Top lists](https://millionrounds.com/top-lists)