# Pet Tech Market Map 2026: 250 Startups in 5 Segments

> Market map of 250 pet tech startups worldwide in 5 segments, from pet food, pet services and marketplaces and veterinary care on.

Source: https://millionrounds.com/market-maps/pet-tech-market-map (Millionrounds; every figure on the page links to its filing or article)

## Pet food

86

- [Instinct](https://millionrounds.com/company/instinct)
- [Butternut Box](https://millionrounds.com/company/butternut-box)
- [The Farmer's Dog](https://millionrounds.com/company/the-farmer-s-dog)
- [Gambol Pet Group](https://millionrounds.com/company/gambol-pet-group)
- [Protix](https://millionrounds.com/company/protix)
- [KatKin](https://millionrounds.com/company/katkin)
- [Sploot Veterinary Care](https://millionrounds.com/company/sploot-veterinary-care)
- [*GC* Golden Child](https://millionrounds.com/company/golden-child)
- [Entobel](https://millionrounds.com/company/entobel)
- [PetPlate](https://millionrounds.com/company/petplate)
- [*PP* Pure Pet Food](https://millionrounds.com/company/pure-pet-food)
- [Anivive](https://millionrounds.com/company/anivive)
- [Smalls](https://millionrounds.com/company/smalls)
- [*BP* Bond Pet Foods](https://millionrounds.com/company/bond-pet-foods)
- [Petflow](https://millionrounds.com/company/petflow)
- [Meatly](https://millionrounds.com/company/meatly)
- [Made by Nacho](https://millionrounds.com/company/made-by-nacho)
- [Rejuvenate Bio](https://millionrounds.com/company/rejuvenate-bio)
- [*M* Mollybox](https://millionrounds.com/company/mollybox)
- [*H* Honestfood](https://millionrounds.com/company/honestfood)
- [Different Dog](https://millionrounds.com/company/different-dog)
- [Untamed](https://millionrounds.com/company/untamed)
- [JustFoodForDogs](https://millionrounds.com/company/justfoodfordogs)
- [Front of the Pack](https://millionrounds.com/company/front-of-the-pack)

+62 more

## Pet services and marketplaces

80

- [Rover](https://millionrounds.com/company/rover)
- [PetScreening](https://millionrounds.com/company/petscreening)
- [Supertails](https://millionrounds.com/company/supertails)
- [DogVacay](https://millionrounds.com/company/dogvacay)
- [Duality Technologies](https://millionrounds.com/company/duality-technologies)
- [BarkBox](https://millionrounds.com/company/barkbox)
- [Destination Pet](https://millionrounds.com/company/destination-pet)
- [CryptoKitties](https://millionrounds.com/company/cryptokitties)
- [Fitpet](https://millionrounds.com/company/fitpet)
- [Petlibro](https://millionrounds.com/company/petlibro)
- [FURRYTAIL](https://millionrounds.com/company/furrytail)
- [Skiptown](https://millionrounds.com/company/skiptown)
- [CareGuide](https://millionrounds.com/company/careguide)
- [DogHero](https://millionrounds.com/company/doghero)
- [Just Dogs](https://millionrounds.com/company/just-dogs)
- [Good Dog](https://millionrounds.com/company/good-dog)
- [Yummers](https://millionrounds.com/company/yummers)
- [Sparkle Grooming Co.](https://millionrounds.com/company/sparkle-grooming-co)
- [Roseman Labs](https://millionrounds.com/company/roseman-labs)
- [CAT Labs](https://millionrounds.com/company/cat-labs)
- [DogSpot](https://millionrounds.com/company/dogspot)
- [Cat Amania](https://millionrounds.com/company/cat-amania)
- [BuddyGuard](https://millionrounds.com/company/buddyguard)
- [*B* Baroo](https://millionrounds.com/company/baroo)

+56 more

## Veterinary care

55

- [UNAVETS](https://millionrounds.com/company/unavets)
- [Veterinary Emergency Group](https://millionrounds.com/company/veterinary-emergency-group)
- [Snout](https://millionrounds.com/company/snout)
- [Petfolk](https://millionrounds.com/company/petfolk)
- [PetDx](https://millionrounds.com/company/petdx)
- [Vetsource](https://millionrounds.com/company/vetsource)
- [FirstVet](https://millionrounds.com/company/firstvet)
- [Vet-AI](https://millionrounds.com/company/vet-ai)
- [The Vets](https://millionrounds.com/company/the-vets)
- [Small Door](https://millionrounds.com/company/small-door)
- [Vetti Group](https://millionrounds.com/company/vetti-group)
- [Vetic](https://millionrounds.com/company/vetic)
- [Hello Vet](https://millionrounds.com/company/hello-vet)
- [Koala Health](https://millionrounds.com/company/koala-health)
- [Mixlab](https://millionrounds.com/company/mixlab)
- [Felmo](https://millionrounds.com/company/felmo)
- [Enalees](https://millionrounds.com/company/enalees)
- [Embark Veterinary](https://millionrounds.com/company/embark-veterinary)
- [Pawp](https://millionrounds.com/company/pawp)
- [Airvet](https://millionrounds.com/company/airvet)
- [Vetster](https://millionrounds.com/company/vetster)
- [Vetalia](https://millionrounds.com/company/vetalia)
- [Creature Comforts](https://millionrounds.com/company/creature-comforts)
- [BabelBark](https://millionrounds.com/company/babelbark)

+31 more

## Pet products and devices

15

- [Tile](https://millionrounds.com/company/tile)
- [Pet Circle](https://millionrounds.com/company/pet-circle)
- [Crazy Dog](https://millionrounds.com/company/crazy-dog)
- [Petcube](https://millionrounds.com/company/petcube)
- [pidan](https://millionrounds.com/company/pidan)
- [Tuft + Paw](https://millionrounds.com/company/tuft-paw)
- [Only Natural Pet Store](https://millionrounds.com/company/only-natural-pet-store)
- [doggyloot](https://millionrounds.com/company/doggyloot)
- [Get Set Pet](https://millionrounds.com/company/get-set-pet)
- [Buttonsmith Inc.](https://millionrounds.com/company/buttonsmith-inc)
- [Waggit](https://millionrounds.com/company/waggit)
- [EcoPetBox](https://millionrounds.com/company/ecopetbox)
- [Tractive](https://millionrounds.com/company/tractive)
- [Tailbox](https://millionrounds.com/company/tailbox)
- [Queva](https://millionrounds.com/company/queva)

## Pet insurance

14

- [ManyPets](https://millionrounds.com/company/manypets)
- [Dalma](https://millionrounds.com/company/dalma)
- [Companion Protect](https://millionrounds.com/company/companion-protect)
- [SecuriCan General Insurance Company](https://millionrounds.com/company/securican-general-insurance-company)
- [Embrace Pet Insurance](https://millionrounds.com/company/embrace-pet-insurance)
- [Rainwalk Technology](https://millionrounds.com/company/rainwalk-technology)
- [*P* PAWCHI](https://millionrounds.com/company/pawchi)
- [Eusoh](https://millionrounds.com/company/eusoh)
- [Odie Pet Insurance](https://millionrounds.com/company/odie-pet-insurance)
- [Wagmo](https://millionrounds.com/company/wagmo)
- [Petsy](https://millionrounds.com/company/petsy)
- [Figo Pet Insurance](https://millionrounds.com/company/figo-pet-insurance)
- [PetFins](https://millionrounds.com/company/petfins)
- [Petinsurancequotes.com](https://millionrounds.com/company/petinsurancequotes-com)

## Segment by segment

### Pet food

86 startups · $2.1B raised

- [**Instinct**](https://millionrounds.com/company/instinct) Instinct® is a rapidly growing, family-owned marketer and manufacturer of science-based 100% natural pet food for dogs and cats. United States $1.3B
- [**Butternut Box**](https://millionrounds.com/company/butternut-box) Butternut Box is a European subscription service that delivers fresh, human-grade pet food directly to customers' doors. United Kingdom $104M
- [**The Farmer's Dog**](https://millionrounds.com/company/the-farmer-s-dog) The Farmer’s Dog is a New York-based subscription service that delivers fresh, human-grade dog food made with USDA-certified ingredients. United States $101M
- [**Gambol Pet Group**](https://millionrounds.com/company/gambol-pet-group) Gambol Pet Group is an enterprise of the national-level quality and safety of pet food/treats. China $70M
- [**Protix**](https://millionrounds.com/company/protix) Protix is a leading manufacturer and supplier of insect-based ingredients, primarily from the black soldier fly, for animal feed, Netherlands $51M
- [**KatKin**](https://millionrounds.com/company/katkin) KatKin is a London-based pet health company that specializes in fresh, personalized cat food. United Kingdom $50M
- [**Sploot Veterinary Care**](https://millionrounds.com/company/sploot-veterinary-care) Sploot Veterinary Care offers primary and urgent care services that include surgeries, dental, preventive, and wellness treatment for pets. United States $40M
- [*GC* **Golden Child**](https://millionrounds.com/company/golden-child) Golden Child is a Miami-based premium fresh dog food brand. United States $37M

### Pet services and marketplaces

80 startups · $808M raised

- [**Rover**](https://millionrounds.com/company/rover) Rover is an online pet care marketplace that connects pet parents with pet sitters and dog walkers. United States $282M
- [**PetScreening**](https://millionrounds.com/company/petscreening) PetScreening is a leading pet policy management software designed for housing providers, property managers, and landlords. United States $80M
- [**Supertails**](https://millionrounds.com/company/supertails) Supertails is a comprehensive pet care platform based in Bengaluru, India, founded in June 2021 by Varun Sadana, Aman Tekriwal, an India $60M
- [**DogVacay**](https://millionrounds.com/company/dogvacay) DogVacay is a pet boarding marketplace connecting pet owners with families willing to take care of their pets while they are away. United States $47M
- [**Duality Technologies**](https://millionrounds.com/company/duality-technologies) Duality Technologies is a cybersecurity and data analytics firm founded in 2016, based in Hoboken, New Jersey, with an operational United States $46M
- [**BarkBox**](https://millionrounds.com/company/barkbox) Barkbox is a monthly subscription service platform that provides dog products. United States $42M
- [**Destination Pet**](https://millionrounds.com/company/destination-pet) A provider of pet care services. United States $30M
- [**CryptoKitties**](https://millionrounds.com/company/cryptokitties) CryptoKitties is a blockchain-based game and digital collectible platform that allows users to buy, sell, collect, and breed uniqu United States $27M

### Veterinary care

55 startups · $952M raised

- [**UNAVETS**](https://millionrounds.com/company/unavets) UNAVETS is a veterinary healthcare company that offers treaments for pets. Spain $120M
- [**Veterinary Emergency Group**](https://millionrounds.com/company/veterinary-emergency-group) Veterinary Emergency Group provides animals and their families with timely medical care for acute problems at times when pets need it. United States $100M
- [**Snout**](https://millionrounds.com/company/snout) Snout is a pet health and wellness company that operates a digital platform focused on making veterinary care and preventive servi United States $100M
- [**Petfolk**](https://millionrounds.com/company/petfolk) Petfolk is a veterinarian-led veterinary healthcare company focused on enhancing the pet care experience. United States $76M
- [**PetDx**](https://millionrounds.com/company/petdx) PetDx is a veterinary-focused organization dedicated to improving canine healthcare through liquid biopsy technology. United States $62M
- [**Vetsource**](https://millionrounds.com/company/vetsource) Vetsource is a data-driven pet health technology company based in Portland, Oregon. United States $50M
- [**FirstVet**](https://millionrounds.com/company/firstvet) FirstVet is a digital veterinary clinic founded in 2016 in Stockholm, Sweden. Sweden $48M
- [**Vet-AI**](https://millionrounds.com/company/vet-ai) Vet-AI is a UK-based veterinary technology and artificial intelligence company founded in 2017. United Kingdom $43M

### Pet products and devices

15 startups · $255M raised

- [**Tile**](https://millionrounds.com/company/tile) Tile, Inc. United States $126M
- [**Pet Circle**](https://millionrounds.com/company/pet-circle) Pet Circle is Australia’s largest online pet retailer, based in Sydney and founded in 2011. Australia $50M
- [**Crazy Dog**](https://millionrounds.com/company/crazy-dog) Crazy Dog is an online pet supplies shop brand. India $43M
- [**Petcube**](https://millionrounds.com/company/petcube) Petcube is a technology company focused on enhancing pet care through innovative smart devices. United States $12M
- [**pidan**](https://millionrounds.com/company/pidan) pidan is a company dedicated to creating high-quality products tailored exclusively for cats. China $7.7M
- [**Tuft + Paw**](https://millionrounds.com/company/tuft-paw) Tuft + Paw provides modern cat furniture designed to sleep, climb, scratch, play, and litter in. United States $4.8M
- [**Only Natural Pet Store**](https://millionrounds.com/company/only-natural-pet-store) Only Natural Pet Store operates a chain of stores that sell natural pet care products and supplies for dogs and cats. United States $3.5M
- [**doggyloot**](https://millionrounds.com/company/doggyloot) Doggyloot, based in Chicago, Illinois, was founded in February 2011 as a pet e-commerce company focused on dog owners. United States $2.5M

### Pet insurance

14 startups · $424M raised

- [**ManyPets**](https://millionrounds.com/company/manypets) ManyPets is a digital-first pet insurance provider based in London, UK. United Kingdom $350M
- [**Dalma**](https://millionrounds.com/company/dalma) Dalma is a digital pet insurance provider based in France, now serving the German market since October 2023. France $22M
- [**Companion Protect**](https://millionrounds.com/company/companion-protect) Companion Protect is a technology and services firm that specializes in pet healthcare solutions. United States $20M
- [**SecuriCan General Insurance Company**](https://millionrounds.com/company/securican-general-insurance-company) Petsecure Pet Health Insurance is an insurance company that provides pet health insurance. Canada $6.2M
- [**Embrace Pet Insurance**](https://millionrounds.com/company/embrace-pet-insurance) Embrace Pet Insurance is a provider of pet insurance policies for dogs and cats. United States $5.3M
- [**Rainwalk Technology**](https://millionrounds.com/company/rainwalk-technology) Rainwalk helps insurers increase customer retention and build a new revenue stream using its white label, turn-key pet insurance product. United States $4.3M
- [*P* **PAWCHI**](https://millionrounds.com/company/pawchi) PAWCHI is a pet insurance company. - $4.2M
- [**Eusoh**](https://millionrounds.com/company/eusoh) Eusoh was a community-based pet health cost-sharing platform founded in 2017 by Dr. United States $3.3M

**How this map is made.** Every startup here has raised money in rounds we track. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in pet tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

## More market maps

[All maps](https://millionrounds.com/market-maps)

[New wave **New pet tech startups, founded 2020 on** 61 startups · 3 segments · $535M](https://millionrounds.com/market-maps/new-pet-tech-startups-market-map)[Raised in 2026 **Pet tech startups that raised in 2026** 25 startups · 3 segments · $1.6B](https://millionrounds.com/market-maps/pet-tech-raised-2026-market-map)[Market map · United States **Pet tech market map: United States** 120 startups · 5 segments · $3.0B](https://millionrounds.com/market-maps/pet-tech-united-states-market-map)[Market map · Europe **Pet tech market map: Europe** 76 startups · 4 segments · $706M](https://millionrounds.com/market-maps/pet-tech-europe-market-map)[Market map · United Kingdom **Pet tech market map: United Kingdom** 33 startups · 3 segments · $332M](https://millionrounds.com/market-maps/pet-tech-united-kingdom-market-map)[Market map · London **Pet tech market map: London** 21 startups · 3 segments · $241M](https://millionrounds.com/market-maps/pet-tech-london-market-map)

## Who backs pet tech?

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