# Pet Tech Europe Market Map 2026: 76 Startups in 4 Segments

> 76 European pet tech startups mapped in 4 segments: pet food, pet services and marketplaces and veterinary care and more.

Source: https://millionrounds.com/market-maps/pet-tech-europe-market-map (Millionrounds; every figure on the page links to its filing or article)

## Pet food

34

- [Butternut Box](https://millionrounds.com/company/butternut-box)
- [Protix](https://millionrounds.com/company/protix)
- [KatKin](https://millionrounds.com/company/katkin)
- [*PP* Pure Pet Food](https://millionrounds.com/company/pure-pet-food)
- [Meatly](https://millionrounds.com/company/meatly)
- [Different Dog](https://millionrounds.com/company/different-dog)
- [Untamed](https://millionrounds.com/company/untamed)
- [Scrumbles](https://millionrounds.com/company/scrumbles)
- [ITCH](https://millionrounds.com/company/itch)
- [Pepette](https://millionrounds.com/company/pepette)
- [AIKO](https://millionrounds.com/company/aiko)
- [Dog Heroes](https://millionrounds.com/company/dog-heroes)
- [Barkyn](https://millionrounds.com/company/barkyn)
- [Caats](https://millionrounds.com/company/caats)
- [Marleybones](https://millionrounds.com/company/marleybones)
- [Vetbiolix](https://millionrounds.com/company/vetbiolix)
- [Paleo Ridge](https://millionrounds.com/company/paleo-ridge)
- [Real Bowl](https://millionrounds.com/company/real-bowl)
- [Holi](https://millionrounds.com/company/holi)
- [Tomojo](https://millionrounds.com/company/tomojo)
- [Dogfy Diet](https://millionrounds.com/company/dogfy-diet)
- [Depet](https://millionrounds.com/company/depet)
- [Miscota](https://millionrounds.com/company/miscota)
- [Reglo](https://millionrounds.com/company/reglo)

+10 more

## Pet services and marketplaces

22

- [Roseman Labs](https://millionrounds.com/company/roseman-labs)
- [Cat Amania](https://millionrounds.com/company/cat-amania)
- [BuddyGuard](https://millionrounds.com/company/buddyguard)
- [DogBuddy](https://millionrounds.com/company/dogbuddy)
- [BorrowMyDoggy](https://millionrounds.com/company/borrowmydoggy)
- [Gens de Confiance](https://millionrounds.com/company/gens-de-confiance)
- [Invoxia](https://millionrounds.com/company/invoxia)
- [Wufwuf](https://millionrounds.com/company/wufwuf)
- [PreVet](https://millionrounds.com/company/prevet)
- [BIOME9](https://millionrounds.com/company/biome9)
- [Banjo Robinson](https://millionrounds.com/company/banjo-robinson)
- [Camlist](https://millionrounds.com/company/camlist)
- [JAMPY](https://millionrounds.com/company/jampy)
- [Tailster](https://millionrounds.com/company/tailster)
- [HouseMyDog](https://millionrounds.com/company/housemydog)
- [Kotobook](https://millionrounds.com/company/kotobook)
- [Moggie](https://millionrounds.com/company/moggie)
- [Tailwise](https://millionrounds.com/company/tailwise)
- [Verifoxx](https://millionrounds.com/company/verifoxx)
- [Nannuka](https://millionrounds.com/company/nannuka)
- [Matchdog](https://millionrounds.com/company/matchdog)
- [Dreamzer Games](https://millionrounds.com/company/dreamzer-games)

## Veterinary care

17

- [UNAVETS](https://millionrounds.com/company/unavets)
- [FirstVet](https://millionrounds.com/company/firstvet)
- [Vet-AI](https://millionrounds.com/company/vet-ai)
- [Vetti Group](https://millionrounds.com/company/vetti-group)
- [Hello Vet](https://millionrounds.com/company/hello-vet)
- [Felmo](https://millionrounds.com/company/felmo)
- [Enalees](https://millionrounds.com/company/enalees)
- [Creature Comforts](https://millionrounds.com/company/creature-comforts)
- [Petscribers](https://millionrounds.com/company/petscribers)
- [PawSquad](https://millionrounds.com/company/pawsquad)
- [Pet Proactive](https://millionrounds.com/company/pet-proactive)
- [VetCloud](https://millionrounds.com/company/vetcloud)
- [PlutoVets](https://millionrounds.com/company/plutovets)
- [Pethelp](https://millionrounds.com/company/pethelp)
- [Fluffy](https://millionrounds.com/company/fluffy)
- [Animalvitae](https://millionrounds.com/company/animalvitae)
- [*CA* Curar Animal Therapeutics](https://millionrounds.com/company/curar-animal-therapeutics)

## Pet products and devices

3

- [Get Set Pet](https://millionrounds.com/company/get-set-pet)
- [EcoPetBox](https://millionrounds.com/company/ecopetbox)
- [Tractive](https://millionrounds.com/company/tractive)

## Segment by segment

### Pet food

34 startups · $350M raised

- [**Butternut Box**](https://millionrounds.com/company/butternut-box) Butternut Box is a European subscription service that delivers fresh, human-grade pet food directly to customers' doors. United Kingdom $104M
- [**Protix**](https://millionrounds.com/company/protix) Protix is a leading manufacturer and supplier of insect-based ingredients, primarily from the black soldier fly, for animal feed, Netherlands $51M
- [**KatKin**](https://millionrounds.com/company/katkin) KatKin is a London-based pet health company that specializes in fresh, personalized cat food. United Kingdom $50M
- [*PP* **Pure Pet Food**](https://millionrounds.com/company/pure-pet-food) United Kingdom $22M
- [**Meatly**](https://millionrounds.com/company/meatly) Meatly is a London-based biotechnology startup that specializes in cultivated meat specifically designed for pets. United Kingdom $14M
- [**Different Dog**](https://millionrounds.com/company/different-dog) Different Dog is the first dog food company to cook different recipes each week by hand, with fresh natural ingredients. United Kingdom $13M
- [**Untamed**](https://millionrounds.com/company/untamed) Untamed provides cat foods. United Kingdom $13M
- [**Scrumbles**](https://millionrounds.com/company/scrumbles) Scrumbles is a natural pet food company founded in 2018 by Jack Walker and Aneisha Soobroyen. United Kingdom $7.3M

### Pet services and marketplaces

22 startups · $37M raised

- [**Roseman Labs**](https://millionrounds.com/company/roseman-labs) Roseman Labs is a Dutch deep-tech cybersecurity startup founded in 2020 and based in Utrecht, The Netherlands. Netherlands $5.8M
- [**Cat Amania**](https://millionrounds.com/company/cat-amania) Cat Amania is a France-based provider of computer engineering services. France $4.9M
- [**BuddyGuard**](https://millionrounds.com/company/buddyguard) Innovative online marketplace that connects pet owners with trusted pet sitters and caregivers. Bulgaria $4.0M
- [**DogBuddy**](https://millionrounds.com/company/dogbuddy) DogBuddy is a peer-to-peer marketplace helping dog owners find trusted and local dog sitters. United Kingdom $3.2M
- [**BorrowMyDoggy**](https://millionrounds.com/company/borrowmydoggy) BorrowMyDoggy is a UK-based online platform founded in 2012 that connects dog owners with local volunteers for part-time dog care. United Kingdom $2.7M
- [**Gens de Confiance**](https://millionrounds.com/company/gens-de-confiance) Gens de Confiance est un service de petites annonces accessible sur recommandation, qui permet à plus de 1,6 million de membres d' France $2.1M
- [**Invoxia**](https://millionrounds.com/company/invoxia) Invoxia is a French consumer electronics and IoT company founded in 2010, specializing in AI-powered GPS trackers for vehicles, pe France $1.9M
- [**Wufwuf**](https://millionrounds.com/company/wufwuf) Wufwuf is a London-based e-commerce company that specializes in the pet care industry, focusing primarily on dog owners. United Kingdom $1.8M

### Veterinary care

17 startups · $316M raised

- [**UNAVETS**](https://millionrounds.com/company/unavets) UNAVETS is a veterinary healthcare company that offers treaments for pets. Spain $120M
- [**FirstVet**](https://millionrounds.com/company/firstvet) FirstVet is a digital veterinary clinic founded in 2016 in Stockholm, Sweden. Sweden $48M
- [**Vet-AI**](https://millionrounds.com/company/vet-ai) Vet-AI is a UK-based veterinary technology and artificial intelligence company founded in 2017. United Kingdom $43M
- [**Vetti Group**](https://millionrounds.com/company/vetti-group) Vetti Group is a veterinary service group create the conditions for better and more complete care for pets. Croatia $34M
- [**Hello Vet**](https://millionrounds.com/company/hello-vet) Hello Vet is a pet care platform connecting clients with veterinary teams, allowing real-time communication and support during pro United Kingdom $20M
- [**Felmo**](https://millionrounds.com/company/felmo) felmo is a Berlin-based health-tech startup founded in 2019, specializing in mobile veterinary services. Germany $18M
- [**Enalees**](https://millionrounds.com/company/enalees) Enalees is a French biotechnology company founded in 2016, specializing in rapid molecular diagnostic tests for veterinary use, pa France $16M
- [**Creature Comforts**](https://millionrounds.com/company/creature-comforts) Creature Comforts is an independent, vet-run veterinary services company with twelve clinics in London and one in St Albans, Hertfordshire. United Kingdom $8.5M

### Pet products and devices

3 startups · $2.4M raised

- [**Get Set Pet**](https://millionrounds.com/company/get-set-pet) Get Set Pet is an online retailer of pet supplies, established in 2019. United Kingdom $1.3M
- [**EcoPetBox**](https://millionrounds.com/company/ecopetbox) At EcoPetBox, we believe sustainability should make life easier, not harder. Finland $585K
- [**Tractive**](https://millionrounds.com/company/tractive) Tractive develops GPS tracking devices designed for dogs and cats. Austria $500K

**How this map is made.** Every startup here has raised money in rounds we track, and is based in Europe. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in pet tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

## More market maps

[All maps](https://millionrounds.com/market-maps)

[Market map **Pet tech market map** 250 startups · 5 segments · $4.6B](https://millionrounds.com/market-maps/pet-tech-market-map)[Market map · United States **Pet tech market map: United States** 120 startups · 5 segments · $3.0B](https://millionrounds.com/market-maps/pet-tech-united-states-market-map)[New wave **New pet tech startups, founded 2020 on** 61 startups · 3 segments · $535M](https://millionrounds.com/market-maps/new-pet-tech-startups-market-map)[Market map · United Kingdom **Pet tech market map: United Kingdom** 33 startups · 3 segments · $332M](https://millionrounds.com/market-maps/pet-tech-united-kingdom-market-map)[Raised in 2026 **Pet tech startups that raised in 2026** 25 startups · 3 segments · $1.6B](https://millionrounds.com/market-maps/pet-tech-raised-2026-market-map)[Market map · London **Pet tech market map: London** 21 startups · 3 segments · $241M](https://millionrounds.com/market-maps/pet-tech-london-market-map)

## Who backs pet tech?

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