# New Sports Tech Startups Founded Since 2020: Market Map 2026 (75 Companies) > 75 sports tech startups founded in 2020 or later, mapped in 4 segments, best-funded first: $517M raised. Updated nightly. Source: https://millionrounds.com/market-maps/new-sports-tech-startups-market-map (Millionrounds; every figure on the page links to its filing or article) ## Fitness apps and gyms 34 - [Xercise4less](https://millionrounds.com/company/xercise4less) - [arketa](https://millionrounds.com/company/arketa) - [upLYFT](https://millionrounds.com/company/uplyft) - [Quell](https://millionrounds.com/company/quell) - [SPEEDIANCE](https://millionrounds.com/company/speediance) - [Gym Class](https://millionrounds.com/company/gym-class) - [Runna](https://millionrounds.com/company/runna) - [SuppCo](https://millionrounds.com/company/suppco) - [Harbiz](https://millionrounds.com/company/harbiz) - [Oneleaf](https://millionrounds.com/company/oneleaf) - [Flexia](https://millionrounds.com/company/flexia) - [Wile](https://millionrounds.com/company/wile) - [Speede Fitness](https://millionrounds.com/company/speede-fitness) - [Brawn Power](https://millionrounds.com/company/brawn-power) - [InstaAstro](https://millionrounds.com/company/instaastro) - [Grndhouse](https://millionrounds.com/company/grndhouse) - [Mirror Fit](https://millionrounds.com/company/mirror-fit) - [CARE](https://millionrounds.com/company/care) - [CryoLife](https://millionrounds.com/company/cryolife) - [Miri](https://millionrounds.com/company/miri) - [Vibefam](https://millionrounds.com/company/vibefam) - [*GI* GAZI Iab](https://millionrounds.com/company/gazi-iab) - [Lucky Punch](https://millionrounds.com/company/lucky-punch) - [MyFitPod](https://millionrounds.com/company/myfitpod) +10 more ## Fan engagement and media 19 - [TMRW Sports](https://millionrounds.com/company/tmrw-sports) - [Baller League](https://millionrounds.com/company/baller-league) - [Pro Shop](https://millionrounds.com/company/pro-shop) - [The Snow League](https://millionrounds.com/company/the-snow-league) - [ScorePlay](https://millionrounds.com/company/scoreplay) - [The Curling Group](https://millionrounds.com/company/the-curling-group) - [Stadium Live Studios](https://millionrounds.com/company/stadium-live-studios) - [Hall of Fame Resort and Entertainment](https://millionrounds.com/company/hall-of-fame-resort-and-entertainment) - [Inplay AI](https://millionrounds.com/company/inplay-ai) - [Fancurve](https://millionrounds.com/company/fancurve) - [Youth Inc](https://millionrounds.com/company/youth-inc) - [Swoops](https://millionrounds.com/company/swoops) - [CityLegends](https://millionrounds.com/company/citylegends) - [Playse](https://millionrounds.com/company/playse) - [*OF* One Future Football](https://millionrounds.com/company/one-future-football) - [Fivestar](https://millionrounds.com/company/fivestar) - [Mingle.Sport](https://millionrounds.com/company/mingle-sport) - [Sportiqo](https://millionrounds.com/company/sportiqo) - [Bstadium](https://millionrounds.com/company/bstadium) ## Performance analytics 13 - [Gradient Sports](https://millionrounds.com/company/gradient-sports) - [Zing Coach](https://millionrounds.com/company/zing-coach) - [Pro Athlete Community (PAC)](https://millionrounds.com/company/pro-athlete-community-pac) - [Output Sports](https://millionrounds.com/company/output-sports) - [Movetru](https://millionrounds.com/company/movetru) - [Terra API](https://millionrounds.com/company/terra-api) - [*M* Masters](https://millionrounds.com/company/masters) - [RoxFit](https://millionrounds.com/company/roxfit) - [CoTrainer](https://millionrounds.com/company/cotrainer) - [Sports Impact Technologies](https://millionrounds.com/company/sports-impact-technologies) - [Replay Institute](https://millionrounds.com/company/replay-institute) - [All In Team Sports](https://millionrounds.com/company/all-in-team-sports) - [Kinmetrix](https://millionrounds.com/company/kinmetrix) ## Clubs, leagues and ticketing 9 - [Pro Padel League](https://millionrounds.com/company/pro-padel-league) - [Ballers](https://millionrounds.com/company/ballers) - [The Padel Club](https://millionrounds.com/company/the-padel-club) - [Real Bedford FC](https://millionrounds.com/company/real-bedford-fc) - [Padel Haus](https://millionrounds.com/company/padel-haus) - [Soul Padel](https://millionrounds.com/company/soul-padel) - [Padel Social Club](https://millionrounds.com/company/padel-social-club) - [LinksDAO](https://millionrounds.com/company/linksdao) - [Grass League](https://millionrounds.com/company/grass-league) ## Segment by segment ### Fitness apps and gyms 34 startups · $152M raised - [**Xercise4less**](https://millionrounds.com/company/xercise4less) Feel Electric is health tech company United Kingdom $49M - [**arketa**](https://millionrounds.com/company/arketa) Arketa is a New York-based company that provides an AI-powered wellness operating system for boutique fitness and wellness studios. United States $15M - [**upLYFT**](https://millionrounds.com/company/uplyft) upLYFT is working on the next generation of smart wearables to help with musculoskeletal issues related with ageing. United Kingdom $11M - [**Quell**](https://millionrounds.com/company/quell) Quell is a UK-based fitness gaming developer and publisher, known for creating the Impact platform, the world’s first dedicated fi United Kingdom $9.6M - [**SPEEDIANCE**](https://millionrounds.com/company/speediance) SPEEDIANCE promotes digitization, popularization and platformization of the fitness field, exploring a healthier lifestyle with users. China $8.4M - [**Gym Class**](https://millionrounds.com/company/gym-class) Gym Class is a virtual reality basketball app on meta quest app lab. United States $8.0M - [**Runna**](https://millionrounds.com/company/runna) We are Runna. United Kingdom $6.3M - [**SuppCo**](https://millionrounds.com/company/suppco) SuppCo helps people find health supplements, manage supplement routines, and track their health. United States $5.5M ### Fan engagement and media 19 startups · $228M raised - [**TMRW Sports**](https://millionrounds.com/company/tmrw-sports) TMRW Sports, founded in 2021 by golf legends Tiger Woods and Rory McIlroy, along with CEO Mike McCarley, is a sports technology an United States $83M - [**Baller League**](https://millionrounds.com/company/baller-league) Baller League is a six-a-side football competition based in the United Kingdom, aimed at modernizing the sport through engaging ma United Kingdom $25M - [**Pro Shop**](https://millionrounds.com/company/pro-shop) Pro Shop, Inc. United States $24M - [**The Snow League**](https://millionrounds.com/company/the-snow-league) The Snow League is the first professional winter sports league focused exclusively on snowboarding and freeskiing halfpipe competitions. United States $14M - [**ScorePlay**](https://millionrounds.com/company/scoreplay) ScorePlay is an AI-powered media infrastructure platform tailored for sports organizations. United States $13M - [**The Curling Group**](https://millionrounds.com/company/the-curling-group) The Curling Group (TCG) is a Toronto-based sports business venture founded in April 2024 by Nic Sulsky and Mike Cotton. Canada $11M - [**Stadium Live Studios**](https://millionrounds.com/company/stadium-live-studios) Stadium Live Studios is building the sports & ent. Canada $10M - [**Hall of Fame Resort and Entertainment**](https://millionrounds.com/company/hall-of-fame-resort-and-entertainment) Hall of Fame Resort and Entertainment is a sports, entertainment, and media enterprise for professional football and its legendary players. United States $9.8M ### Performance analytics 13 startups · $47M raised - [**Gradient Sports**](https://millionrounds.com/company/gradient-sports) Gradient Sports is a sports analytics company founded in 2024, specializing in football (soccer) data. United States $10M - [**Zing Coach**](https://millionrounds.com/company/zing-coach) Zing Coach is an AI-powered personal training app founded in 2021, with roots tracing back to Berlin and Munich. Germany $10M - [**Pro Athlete Community (PAC)**](https://millionrounds.com/company/pro-athlete-community-pac) Pro Athlete Community (PAC) is a private membership community based in Wilmington, Delaware, dedicated to supporting professional United States $7.6M - [**Output Sports**](https://millionrounds.com/company/output-sports) Output Sports is a Dublin-based sports technology company that focuses on portable and cost-effective solutions for athlete perfor Ireland $4.8M - [**Movetru**](https://millionrounds.com/company/movetru) Movetru® is a sports technology company based in Belfast, Northern Ireland, founded in 2020 by Naomi McGregor. United Kingdom $3.0M - [**Terra API**](https://millionrounds.com/company/terra-api) Terra API is a unified health data platform that simplifies access to health and fitness information for developers, businesses, a United Kingdom $2.8M - [*M* **Masters**](https://millionrounds.com/company/masters) Masters is an app that lets users train with some of the world’s most famous athletes. United States $2.7M - [**RoxFit**](https://millionrounds.com/company/roxfit) ROXFIT is a UK-registered company that specializes in a fitness app designed for HYROX and hybrid racing athletes. United States $2.5M ### Clubs, leagues and ticketing 9 startups · $90M raised - [**Pro Padel League**](https://millionrounds.com/company/pro-padel-league) Pro Padel League (PPL) is a professional padel circuit that aims to elevate the sport across North America and beyond. United States $25M - [**Ballers**](https://millionrounds.com/company/ballers) Ballers is bringing country club sports to the city. United States $20M - [**The Padel Club**](https://millionrounds.com/company/the-padel-club) The Padel Club Ltd is a UK-based company that specializes in padel sports facilities. United Kingdom $9.5M - [**Real Bedford FC**](https://millionrounds.com/company/real-bedford-fc) Real Bedford FC is a professional football club located in Bedford, England. United Kingdom $9.0M - [**Padel Haus**](https://millionrounds.com/company/padel-haus) Padel Haus is a luxury athletics and lifestyle club operator founded in 2022 by Santiago Gomez. United States $7.0M - [**Soul Padel**](https://millionrounds.com/company/soul-padel) Soul Padel is a UK-based padel operator founded in 2023, dedicated to making the sport more accessible and community-oriented. United Kingdom $6.7M - [**Padel Social Club**](https://millionrounds.com/company/padel-social-club) Padel Social Club is a private sports and leisure facility operator based in Eastbourne, United Kingdom, specializing in the popul United Kingdom $6.0M - [**LinksDAO**](https://millionrounds.com/company/linksdao) LinksDAO is a global community of tens of thousands of golf and leisure clubs redefining what it means to be a modern golf and leisure club. United States $4.0M **How this map is made.** Every startup here has raised money in rounds we track, and was founded in 2020 or later. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sports tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026. ## More market maps [All maps](https://millionrounds.com/market-maps) [Market map **Sports tech market map** 494 startups · 6 segments · $9.8B](https://millionrounds.com/market-maps/sports-tech-market-map)[Investors map **Who invests in sports tech** 110 investors · 6 segments](https://millionrounds.com/market-maps/sports-tech-investors-map)[Raised in 2026 **Sports tech startups that raised in 2026** 33 startups · 4 segments · $835M](https://millionrounds.com/market-maps/sports-tech-raised-2026-market-map)[Market map · United States **Sports tech market map: United States** 255 startups · 6 segments · $7.4B](https://millionrounds.com/market-maps/sports-tech-united-states-market-map)[Market map · Europe **Sports tech market map: Europe** 136 startups · 5 segments · $2.0B](https://millionrounds.com/market-maps/sports-tech-europe-market-map)[Market map · United Kingdom **Sports tech market map: United Kingdom** 63 startups · 4 segments · $903M](https://millionrounds.com/market-maps/sports-tech-united-kingdom-market-map) ## Who backs sports tech? Open any company for its rounds and investors, or search the investors behind these startups in the app, with filters, lists and exports. [Find their investors](https://millionrounds.com/login?join=1&next=/app/investors)[Top lists](https://millionrounds.com/top-lists)