# Marketing Tech Market Map Los Angeles 2026: 34 Startups in 4 Segments

> 34 marketing tech startups in Los Angeles, mapped in 4 segments: advertising tech, influencer and creator marketing and customer data and analytics and more.

Source: https://millionrounds.com/market-maps/marketing-tech-los-angeles-market-map (Millionrounds; every figure on the page links to its filing or article)

## Advertising tech

25

- [Centerfield](https://millionrounds.com/company/centerfield)
- [MediaAlpha](https://millionrounds.com/company/mediaalpha)
- [tvScientific](https://millionrounds.com/company/tvscientific)
- [ZEFR](https://millionrounds.com/company/zefr)
- [IRIS.TV](https://millionrounds.com/company/iris-tv)
- [Ryff](https://millionrounds.com/company/ryff)
- [Uproxx Media Group](https://millionrounds.com/company/uproxx-media-group)
- [Gumball](https://millionrounds.com/company/gumball)
- [DataPop](https://millionrounds.com/company/datapop)
- [Social Native](https://millionrounds.com/company/social-native)
- [TrueData](https://millionrounds.com/company/truedata)
- [Adly](https://millionrounds.com/company/adly)
- [AdGreetz](https://millionrounds.com/company/adgreetz)
- [NewsCrafted](https://millionrounds.com/company/newscrafted)
- [Local ID](https://millionrounds.com/company/local-id)
- [Tykoon](https://millionrounds.com/company/tykoon)
- [PromoJam](https://millionrounds.com/company/promojam)
- [The Idealists](https://millionrounds.com/company/the-idealists)
- [DogTime Media](https://millionrounds.com/company/dogtime-media)
- [CitizenNet](https://millionrounds.com/company/citizennet)
- [Versus Systems](https://millionrounds.com/company/versus-systems)
- [Digigraph.me](https://millionrounds.com/company/digigraph-me)
- [Brandwood Global](https://millionrounds.com/company/brandwood-global)
- [RANDIAN](https://millionrounds.com/company/randian)

+1 more

## Influencer and creator marketing

3

- [Superfiliate](https://millionrounds.com/company/superfiliate)
- [FameBit](https://millionrounds.com/company/famebit)
- [Lolly.com](https://millionrounds.com/company/lolly-com)

## Customer data and analytics

3

- [VideoAmp](https://millionrounds.com/company/videoamp)
- [AdQuick](https://millionrounds.com/company/adquick)
- [*CL* Conversion Logic](https://millionrounds.com/company/conversion-logic)

## Loyalty and engagement

3

- [Vatom](https://millionrounds.com/company/vatom)
- [Stakeholder Labs](https://millionrounds.com/company/stakeholder-labs)
- [Friendbuy](https://millionrounds.com/company/friendbuy)

## Segment by segment

### Advertising tech

25 startups · $548M raised

- [**Centerfield**](https://millionrounds.com/company/centerfield) Datalot powered by Centerfield acquires new customers for leading auto, home, life, health, Medicare, and commercial insurance com United States $156M
- [**MediaAlpha**](https://millionrounds.com/company/mediaalpha) MediaAlpha is an advertising technology company that develops programmatic advertising platforms. United States $145M
- [**tvScientific**](https://millionrounds.com/company/tvscientific) tvScientific is a Connected TV (CTV) advertising platform designed specifically for performance marketers. United States $61M
- [**ZEFR**](https://millionrounds.com/company/zefr) Zefr is the leading global technology company enabling responsible marketing for social walled garden environments. United States $60M
- [**IRIS.TV**](https://millionrounds.com/company/iris-tv) IRIS.TV is a video data platform. United States $25M
- [**Ryff**](https://millionrounds.com/company/ryff) Ryff is an AI-powered in-scene advertising platform based in Los Angeles, California, founded in 2018. United States $20M
- [**Uproxx Media Group**](https://millionrounds.com/company/uproxx-media-group) Uproxx Media Group is a millennial focused digital media company, producing and distributing news/pop-culture content to nearly 50M users. United States $19M
- [**Gumball**](https://millionrounds.com/company/gumball) Gumball is a Los Angeles-based advertising technology marketplace that connects advertisers with podcasters for the purchase and s United States $10M

### Influencer and creator marketing

3 startups · $3.8M raised

- [**Superfiliate**](https://millionrounds.com/company/superfiliate) Superfiliate is a Shopify-native creator marketing platform tailored for direct-to-consumer (DTC) e-commerce brands. United States $2.0M
- [**FameBit**](https://millionrounds.com/company/famebit) FameBit Media is a marketing agency that specializes in helping B2B and D2C businesses enhance their sales, visibility, and trust United States $1.5M
- [**Lolly.com**](https://millionrounds.com/company/lolly-com) Lolly.com offers a platform for creator marketing, matching brands with creators to drive performance and revenue. United States $300K

### Customer data and analytics

3 startups · $294M raised

- [**VideoAmp**](https://millionrounds.com/company/videoamp) VideoAmp is a software and data company that provides measurement and optimization tools for the advertising ecosystem. United States $259M
- [**AdQuick**](https://millionrounds.com/company/adquick) AdQuick is an out-of-home (OOH) advertising technology platform that simplifies the planning, buying, and measurement of outdoor a United States $21M
- [*CL* **Conversion Logic**](https://millionrounds.com/company/conversion-logic) Conversion Logic is the leading SaaS provider of cross-channel attribution, measurement and analytics solutions. United States $14M

### Loyalty and engagement

3 startups · $16M raised

- [**Vatom**](https://millionrounds.com/company/vatom) Vatom is a California-based technology company founded in 2019, specializing in Web3 engagement solutions and spatial computing platforms. United States $10M
- [**Stakeholder Labs**](https://millionrounds.com/company/stakeholder-labs) Stakeholder Labs is a venture-backed enterprise software company founded in 2022, based in West Hollywood, California. United States $4.2M
- [**Friendbuy**](https://millionrounds.com/company/friendbuy) Powering referral marketing for the hottest companies in e-commerce. United States $2.0M

**How this map is made.** Every startup here has raised money in rounds we track, and is based in Los Angeles. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in marketing tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

## More market maps

[All maps](https://millionrounds.com/market-maps)

[Market map **Marketing tech market map** 1,963 startups · 7 segments · $41B](https://millionrounds.com/market-maps/marketing-tech-market-map)[Market map · United States **Marketing tech market map: United States** 1,041 startups · 7 segments · $30B](https://millionrounds.com/market-maps/marketing-tech-united-states-market-map)[Investors map **Who invests in marketing tech** 841 investors · 8 segments](https://millionrounds.com/market-maps/marketing-tech-investors-map)[Market map · Europe **Marketing tech market map: Europe** 473 startups · 7 segments · $5.0B](https://millionrounds.com/market-maps/marketing-tech-europe-market-map)[New wave **New marketing tech startups, founded 2020 on** 196 startups · 7 segments · $2.1B](https://millionrounds.com/market-maps/new-marketing-tech-startups-market-map)[Market map · United Kingdom **Marketing tech market map: United Kingdom** 178 startups · 6 segments · $2.6B](https://millionrounds.com/market-maps/marketing-tech-united-kingdom-market-map)

## Who backs marketing tech?

Open any company for its rounds and investors, or search the investors behind these startups in the app, with filters, lists and exports.

[Find their investors](https://millionrounds.com/login?join=1&next=/app/investors)[Top lists](https://millionrounds.com/top-lists)
