# Fintech Market Map San Francisco 2026: 93 Startups in 8 Segments

> 93 fintech startups in San Francisco, mapped in 8 segments: lending and credit, payments and insurance and more. $11B raised; logos, funding and rounds.

Source: https://millionrounds.com/market-maps/fintech-san-francisco-market-map (Millionrounds; every figure on the page links to its filing or article)

## Lending and credit

26

- [SoFi](https://millionrounds.com/company/sofi)
- [Point](https://millionrounds.com/company/point)
- [PayJoy](https://millionrounds.com/company/payjoy)
- [Tribal](https://millionrounds.com/company/tribal)
- [Nova Credit](https://millionrounds.com/company/nova-credit)
- [Sardine](https://millionrounds.com/company/sardine)
- [Neon For Life](https://millionrounds.com/company/neon-for-life)
- [Cardless](https://millionrounds.com/company/cardless)
- [Obex](https://millionrounds.com/company/obex)
- [Interface.ai](https://millionrounds.com/company/interface-ai)
- [Kikoff](https://millionrounds.com/company/kikoff)
- [LoanSnap](https://millionrounds.com/company/loansnap)
- [Wurthy](https://millionrounds.com/company/wurthy)
- [Lenda](https://millionrounds.com/company/lenda)
- [Flowcast](https://millionrounds.com/company/flowcast)
- [Kanmon](https://millionrounds.com/company/kanmon)
- [AlphaFlow](https://millionrounds.com/company/alphaflow)
- [Kaaj](https://millionrounds.com/company/kaaj)
- [Sperta](https://millionrounds.com/company/sperta)
- [StreamLoan](https://millionrounds.com/company/streamloan)
- [Fundamento](https://millionrounds.com/company/fundamento)
- [Goodly](https://millionrounds.com/company/goodly)
- [Allawee](https://millionrounds.com/company/allawee)
- [Shark AI Capital Corporation](https://millionrounds.com/company/shark-ai-capital-corporation)

+2 more

## Payments

23

- [Affirm](https://millionrounds.com/company/affirm)
- [Ripple](https://millionrounds.com/company/ripple)
- [Flutterwave](https://millionrounds.com/company/flutterwave)
- [WeTravel](https://millionrounds.com/company/wetravel)
- [Standard Cognition](https://millionrounds.com/company/standard-cognition)
- [Casap](https://millionrounds.com/company/casap)
- [Veem](https://millionrounds.com/company/veem)
- [Natural](https://millionrounds.com/company/natural)
- [EarnUp](https://millionrounds.com/company/earnup)
- [Wholesail](https://millionrounds.com/company/wholesail)
- [BOKU](https://millionrounds.com/company/boku)
- [Atum](https://millionrounds.com/company/atum)
- [Car IQ](https://millionrounds.com/company/car-iq)
- [OrderAhead](https://millionrounds.com/company/orderahead)
- [Agree.com](https://millionrounds.com/company/agree-com)
- [Taekus](https://millionrounds.com/company/taekus)
- [Wyre](https://millionrounds.com/company/wyre)
- [switstack](https://millionrounds.com/company/switstack)
- [Try.com](https://millionrounds.com/company/try-com)
- [PayByGroup](https://millionrounds.com/company/pay-by-group)
- [*O* OmnyPay](https://millionrounds.com/company/omnypay)
- [Protegee](https://millionrounds.com/company/protegee)
- [BlueHill Payments](https://millionrounds.com/company/bluehill-payments)

## Insurance

12

- [Corgi](https://millionrounds.com/company/corgi)
- [Thatch](https://millionrounds.com/company/thatch)
- [Federato](https://millionrounds.com/company/federato)
- [Socotra](https://millionrounds.com/company/socotra)
- [Vouch Insurance](https://millionrounds.com/company/vouch-insurance)
- [Feathery](https://millionrounds.com/company/feathery)
- [Embroker](https://millionrounds.com/company/embroker)
- [ZestyAI](https://millionrounds.com/company/zestyai)
- [Sense.ly](https://millionrounds.com/company/sensely)
- [Comulate](https://millionrounds.com/company/comulate)
- [kWh Analytics](https://millionrounds.com/company/kwh-analytics)
- [InsurGrid](https://millionrounds.com/company/insurgrid)

## Wealth and investing

11

- [SigFig](https://millionrounds.com/company/sigfig)
- [Dealpath](https://millionrounds.com/company/dealpath)
- [RealtyShares](https://millionrounds.com/company/realtyshares)
- [CoinList](https://millionrounds.com/company/coinlist)
- [Jacobi](https://millionrounds.com/company/jacobi)
- [OPenInvest](https://millionrounds.com/company/openinvest)
- [StratiFI](https://millionrounds.com/company/stratifi)
- [ArcPrime](https://millionrounds.com/company/arcprime)
- [Sherpas](https://millionrounds.com/company/sherpas)
- [Finvest](https://millionrounds.com/company/finvest)
- [Hapi App](https://millionrounds.com/company/hapi-app)

## Business finance software

8

- [Rillet](https://millionrounds.com/company/rillet)
- [Digits](https://millionrounds.com/company/digits)
- [TravelBank](https://millionrounds.com/company/travelbank)
- [Fazeshift](https://millionrounds.com/company/fazeshift)
- [Accordance](https://millionrounds.com/company/accordance)
- [Synthetic](https://millionrounds.com/company/synthetic)
- [MakersHub](https://millionrounds.com/company/makershub)
- [Standard Treasury](https://millionrounds.com/company/standard-treasury)

## Banking and accounts

5

- [Synctera](https://millionrounds.com/company/synctera)
- [Good Money](https://millionrounds.com/company/good-money)
- [Tesorio](https://millionrounds.com/company/tesorio)
- [Jiko](https://millionrounds.com/company/jiko)
- [Growfin](https://millionrounds.com/company/growfin)

## Compliance and fraud

4

- [Gusto](https://millionrounds.com/company/gusto)
- [CoinTracker](https://millionrounds.com/company/cointracker)
- [Anrok](https://millionrounds.com/company/anrok)
- [*L* Libra](https://millionrounds.com/company/libra)

## Crypto and digital assets

4

- [Ripio](https://millionrounds.com/company/ripio)
- [ForUsAll](https://millionrounds.com/company/forusall)
- [Pieverse](https://millionrounds.com/company/pieverse)
- [Rare Bits](https://millionrounds.com/company/rare-bits)

## Segment by segment

### Lending and credit

26 startups · $5.4B raised

- [**SoFi**](https://millionrounds.com/company/sofi) SoFi is a finance company that offers a range of lending and wealth management services. United States $4.2B
- [**Point**](https://millionrounds.com/company/point) Point Card is a financial tool that offers debit, overdraft facility, and credit card-like features. United States $427M
- [**PayJoy**](https://millionrounds.com/company/payjoy) PayJoy provides credit to customers in emerging markets. United States $169M
- [**Tribal**](https://millionrounds.com/company/tribal) Tribal is a fintech company that facilitates financial management for emerging-market SMEs. United States $160M
- [**Nova Credit**](https://millionrounds.com/company/nova-credit) Nova Credit is a fintech and credit infrastructure company founded in 2016, focused on creating a more inclusive global financial system. United States $96M
- [**Sardine**](https://millionrounds.com/company/sardine) SardineAI Corp is an AI-native technology company based in San Francisco, specializing in fraud prevention, anti-money laundering United States $95M
- [**Neon For Life**](https://millionrounds.com/company/neon-for-life) Neon For Life, also known as Neon Financial, is a fintech startup founded in 2020 and based in Chicago, Illinois, with operations United States $60M
- [**Cardless**](https://millionrounds.com/company/cardless) Cardless, based in San Francisco, California, is a financial technology firm founded in 2019 by Michael Spelfogel and Scott Kazmierowicz. United States $60M

### Payments

23 startups · $3.0B raised

- [**Affirm**](https://millionrounds.com/company/affirm) Buy now pay later without the fees. United States $1.7B
- [**Ripple**](https://millionrounds.com/company/ripple) Ripple is a leading American technology company focused on enhancing global cross-border payments through blockchain technology. United States $596M
- [**Flutterwave**](https://millionrounds.com/company/flutterwave) Flutterwave is a prominent fintech company founded in Nigeria and based in San Francisco. United States $250M
- [**WeTravel**](https://millionrounds.com/company/wetravel) WeTravel is a technology platform tailored for multi-day group travel businesses. United States $92M
- [**Standard Cognition**](https://millionrounds.com/company/standard-cognition) Checkout Technologies creates AI powered technologies to reshape and enhance the relationship between physical retailers and shoppers. United States $86M
- [**Casap**](https://millionrounds.com/company/casap) Casap is a San Francisco-based FinTech company founded in 2023, specializing in AI-powered dispute automation and fraud prevention. United States $81M
- [**Veem**](https://millionrounds.com/company/veem) Veem is a San Francisco-based B2B payment platform founded in 2014. United States $49M
- [**Natural**](https://millionrounds.com/company/natural) Natural is an agentic payments platform founded in 2025 by Kahlil Lalji, Eric Wang, and Walt Leung. United States $40M

### Insurance

12 startups · $709M raised

- [**Corgi**](https://millionrounds.com/company/corgi) Corgi is an AI-native, full-stack insurance carrier based in San Francisco, specializing in customized commercial insurance produc United States $170M
- [**Thatch**](https://millionrounds.com/company/thatch) Thatch is a health benefits platform that combines financial technology and insurance services. United States $151M
- [**Federato**](https://millionrounds.com/company/federato) Federato is an AI-native underwriting platform designed for the property and casualty (P&C) insurance industry. United States $140M
- [**Socotra**](https://millionrounds.com/company/socotra) Socotra is a cloud-native insurance technology company founded in 2014 and based in San Francisco, California. United States $61M
- [**Vouch Insurance**](https://millionrounds.com/company/vouch-insurance) Vouch Insurance is a technology-driven insurance broker based in San Francisco, California, founded in 2018. United States $46M
- [**Feathery**](https://millionrounds.com/company/feathery) Feathery is a software company based in San Francisco, founded in 2021 by Peter Dun and Zack Khan. United States $30M
- [**Embroker**](https://millionrounds.com/company/embroker) Embroker is a San Francisco-based insurtech company founded in 2015 that simplifies commercial insurance for small to midsized bus United States $28M
- [**ZestyAI**](https://millionrounds.com/company/zestyai) ZestyAI is an AI risk platform based in San Francisco, California, that focuses on property and climate risk for the insurance industry. United States $28M

### Wealth and investing

11 startups · $226M raised

- [**SigFig**](https://millionrounds.com/company/sigfig) SigFig is financial services firm that dedicates in making high-quality investment advice to investors of all wealth levels. United States $66M
- [**Dealpath**](https://millionrounds.com/company/dealpath) Dealpath is a cloud-based real estate investment management platform that streamlines commercial real estate investment decisions United States $51M
- [**RealtyShares**](https://millionrounds.com/company/realtyshares) RealtyShares, a real estate investment platform, gives investors direct access to quality commercial real estate investment opportunities. United States $40M
- [**CoinList**](https://millionrounds.com/company/coinlist) CoinList is a digital asset platform designed for early adopters interested in investing in and trading leading cryptocurrency projects. United States $19M
- [**Jacobi**](https://millionrounds.com/company/jacobi) Jacobi is a platform that enables investment managers to customize and scale multi-asset portfolio design. United States $18M
- [**OPenInvest**](https://millionrounds.com/company/openinvest) OpenInvest is a Public Benefit Corporation and asset manager that uses technology to mainstream customized ethical investing. United States $14M
- [**StratiFI**](https://millionrounds.com/company/stratifi) Self-improving intelligence layer for wealth management, risk, compliance, operations, and advisor productivity in one platform. United States $7.0M
- [**ArcPrime**](https://millionrounds.com/company/arcprime) ArcPrime is a financial technology company that provides digital asset custody, trading, and prime brokerage services. United States $4.0M

### Business finance software

8 startups · $366M raised

- [**Rillet**](https://millionrounds.com/company/rillet) Rillet is an AI-native accounting and ERP platform founded in 2021, designed to automate core finance workflows for SaaS, usage-ba United States $195M
- [**Digits**](https://millionrounds.com/company/digits) Digits is an AI-native accounting software company based in San Francisco, California. United States $76M
- [**TravelBank**](https://millionrounds.com/company/travelbank) TravelBank is the modern all-in-one business travel and expense management platform. United States $35M
- [**Fazeshift**](https://millionrounds.com/company/fazeshift) Fazeshift is an AI-native financial technology company based in San Francisco, California. United States $25M
- [**Accordance**](https://millionrounds.com/company/accordance) Accordance is an international VAT consultancy and VAT compliance company. United States $13M
- [**Synthetic**](https://millionrounds.com/company/synthetic) Synthetic entirely replaces small business bookkeepers. United States $11M
- [**MakersHub**](https://millionrounds.com/company/makershub) MakersHub is a Data-Enriching Accounts Payable solution for businesses that care about their bill data. United States $9.0M
- [**Standard Treasury**](https://millionrounds.com/company/standard-treasury) Standard Treasury helped banks harness the power of developers and developer ecosystems by building, hosting, maintaining, and sup United States $2.7M

### Banking and accounts

5 startups · $121M raised

- [**Synctera**](https://millionrounds.com/company/synctera) Synctera is a Banking-as-a-Service (BaaS) and embedded finance platform founded in 2020, headquartered in Palo Alto, California, w United States $40M
- [**Good Money**](https://millionrounds.com/company/good-money) Good Money is a customer-owned digital banking platform founded in 2018 and headquartered in Los Angeles, California. United States $39M
- [**Tesorio**](https://millionrounds.com/company/tesorio) Tesorio is a Connected Financial Operations platform that leverages AI and machine learning to streamline accounts receivable, cas United States $27M
- [**Jiko**](https://millionrounds.com/company/jiko) Jiko is a financial technology company based in San Francisco that operates a nationally chartered bank and a FINRA-registered broker-dealer. United States $7.7M
- [**Growfin**](https://millionrounds.com/company/growfin) Growfin, officially registered as Sinecycle Technologies Inc., is an AI-powered accounts receivable automation software company fo United States $7.5M

### Compliance and fraud

4 startups · $697M raised

- [**Gusto**](https://millionrounds.com/company/gusto) Gusto, Inc. United States $518M
- [**CoinTracker**](https://millionrounds.com/company/cointracker) CoinTracker is a financial technology company that specializes in cryptocurrency portfolio tracking and tax compliance software. United States $102M
- [**Anrok**](https://millionrounds.com/company/anrok) Anrok is a San Francisco-based fintech company founded in 2020. United States $55M
- [*L* **Libra**](https://millionrounds.com/company/libra) Libra is a specialized platform that provides expert insights, breaking news, and comprehensive guides on cryptocurrency taxation United States $23M

### Crypto and digital assets

4 startups · $107M raised

- [**Ripio**](https://millionrounds.com/company/ripio) Desarrollá las economías on-chain con Ripio: stablecoins en moneda local, rampas instantáneas e infraestructura white-label para e United States $52M
- [**ForUsAll**](https://millionrounds.com/company/forusall) ForUsAll is a 401(k) platform that provides access to cryptocurrency. United States $39M
- [**Pieverse**](https://millionrounds.com/company/pieverse) Pieverse is a Web3 platform that turns people’s time into tradable digital value. United States $10M
- [**Rare Bits**](https://millionrounds.com/company/rare-bits) Rare Bits is a web-based application that allows users to buy and sell crypto assets and collectables. United States $6.0M

**How this map is made.** Every startup here has raised money in rounds we track, and is based in San Francisco. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in fintech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

## More market maps

[All maps](https://millionrounds.com/market-maps)

[Market map **Fintech market map** 1,633 startups · 8 segments · $139B](https://millionrounds.com/market-maps/fintech-market-map)[Market map · Europe **Fintech market map: Europe** 409 startups · 8 segments · $35B](https://millionrounds.com/market-maps/fintech-europe-market-map)[Investors map **Who invests in fintech** 1,139 investors · 10 segments](https://millionrounds.com/market-maps/fintech-investors-map)[Market map · United States **Fintech market map: United States** 629 startups · 8 segments · $67B](https://millionrounds.com/market-maps/fintech-united-states-market-map)[New wave **New fintech startups, founded 2020 on** 418 startups · 8 segments · $19B](https://millionrounds.com/market-maps/new-fintech-startups-market-map)[Raised in 2026 **Fintech startups that raised in 2026** 325 startups · 8 segments · $33B](https://millionrounds.com/market-maps/fintech-raised-2026-market-map)

## Who backs fintech?

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