# E-Commerce Enablement Market Map United Kingdom 2026: 45 Startups in 6 Segments

> 45 E-commerce enablement startups in the United Kingdom, mapped in 6 segments: marketplaces and aggregators, store builders and platforms and checkout and...

Source: https://millionrounds.com/market-maps/e-commerce-enablement-united-kingdom-market-map (Millionrounds; every figure on the page links to its filing or article)

## Marketplaces and aggregators

17

- [ShelfNow](https://millionrounds.com/company/shelfnow)
- [Sparkinity](https://millionrounds.com/company/sparkinity)
- [Heroes](https://millionrounds.com/company/heroes)
- [Mention Me](https://millionrounds.com/company/mention-me)
- [Creoate](https://millionrounds.com/company/creoate)
- [Refined Networks](https://millionrounds.com/company/refined-networks)
- [Flubit Limited](https://millionrounds.com/company/flubit-limited)
- [TIME-TO-FIND](https://millionrounds.com/company/time-to-find)
- [FINDS](https://millionrounds.com/company/finds)
- [Spectinga](https://millionrounds.com/company/spectinga)
- [Vinterior](https://millionrounds.com/company/vinterior)
- [MicroMkt](https://millionrounds.com/company/micromkt)
- [Tagvenue](https://millionrounds.com/company/tagvenue)
- [*C* CRITOART](https://millionrounds.com/company/critoart)
- [*S* StorkUp.com](https://millionrounds.com/company/storkup-com)
- [Yakkr](https://millionrounds.com/company/yakkr)
- [Mopio](https://millionrounds.com/company/mopio)

## Store builders and platforms

11

- [LoveCrafts](https://millionrounds.com/company/lovecrafts)
- [Luxury Promise](https://millionrounds.com/company/luxury-promise)
- [Unfabled](https://millionrounds.com/company/unfabled)
- [Mowico](https://millionrounds.com/company/mowico)
- [Needi](https://millionrounds.com/company/needi)
- [*F* frooly](https://millionrounds.com/company/frooly)
- [Eco Market](https://millionrounds.com/company/eco-market)
- [Expandly](https://millionrounds.com/company/expandly)
- [Aspire Furniture](https://millionrounds.com/company/aspire-furniture)
- [Gloople](https://millionrounds.com/company/gloople)
- [Oddbox](https://millionrounds.com/company/oddbox)

## Checkout and payments

6

- [Storfund](https://millionrounds.com/company/storfund)
- [MishiPay](https://millionrounds.com/company/mishipay)
- [OnerWay](https://millionrounds.com/company/onerway)
- [HubBox](https://millionrounds.com/company/hubbox)
- [Truzo](https://millionrounds.com/company/truzo)
- [CashBackApp](https://millionrounds.com/company/cashbackapp)

## Fulfilment and returns

4

- [Selazar](https://millionrounds.com/company/selazar)
- [Fulfilment.com](https://millionrounds.com/company/fulfilment-com)
- [We Are Fulfilment](https://millionrounds.com/company/we-are-fulfilment)
- [Martha Brook](https://millionrounds.com/company/martha-brook)

## Customer service and retention

4

- [SAI Group](https://millionrounds.com/company/sai-group)
- [Antavo AI Loyalty Cloud](https://millionrounds.com/company/antavo-ai-loyalty-cloud)
- [Loyalty Bay](https://millionrounds.com/company/loyalty-bay)
- [BeerBods](https://millionrounds.com/company/beerbods)

## Retail media and marketing

3

- [Once Upon a Time](https://millionrounds.com/company/once-upon-a-time)
- [Ecomnova](https://millionrounds.com/company/ecomnova)
- [TranslateMedia](https://millionrounds.com/company/translatemedia)

## Segment by segment

### Marketplaces and aggregators

17 startups · $443M raised

- [**ShelfNow**](https://millionrounds.com/company/shelfnow) Food and beverage wholesale marketplace United Kingdom $171M
- [**Sparkinity**](https://millionrounds.com/company/sparkinity) Sparkinity is a marketplace that provides independent retailers and brands with wholesale technology and services to drive business growth. United Kingdom $156M
- [**Heroes**](https://millionrounds.com/company/heroes) Heroes Technology Ltd. United Kingdom $57M
- [**Mention Me**](https://millionrounds.com/company/mention-me) Mention Me is a London-based Customer Advocacy Intelligence Platform that helps ecommerce brands identify, acquire, and nurture th United Kingdom $38M
- [**Creoate**](https://millionrounds.com/company/creoate) CREOATE is a London-based online wholesale marketplace founded in 2020. United Kingdom $4.9M
- [**Refined Networks**](https://millionrounds.com/company/refined-networks) Refined Networks is a technology platform based in London that supports international fashion brands in launching and growing thei United Kingdom $3.3M
- [**Flubit Limited**](https://millionrounds.com/company/flubit-limited) Flubit Limited was a UK e-commerce company known for its online marketplace, Flubit.com, which allowed shoppers to request better United Kingdom $2.8M
- [**TIME-TO-FIND**](https://millionrounds.com/company/time-to-find) At TIME-TO-FIND, we are proud to be the world's first reverse marketplace for Swiss Watches. United Kingdom $1.7M

### Store builders and platforms

11 startups · $106M raised

- [**LoveCrafts**](https://millionrounds.com/company/lovecrafts) LoveCrafts is a UK-based global online community and e-commerce platform focused on the crafting world, particularly knitting, cro United Kingdom $83M
- [**Luxury Promise**](https://millionrounds.com/company/luxury-promise) Luxury Promise is a social commerce platform founded in 2017 that allows users to buy, sell, and swap pre-owned luxury goods throu United Kingdom $13M
- [**Unfabled**](https://millionrounds.com/company/unfabled) Unfabled is a London-based women’s health and wellness company founded in 2021. United Kingdom $3.6M
- [**Mowico**](https://millionrounds.com/company/mowico) Mowico is a no-code mobile commerce platform that allows e-commerce businesses to create fully customizable native mobile apps for United Kingdom $1.6M
- [**Needi**](https://millionrounds.com/company/needi) Needi is a retail company with an e-commerce platform specializing in gift shops. United Kingdom $1.4M
- [*F* **frooly**](https://millionrounds.com/company/frooly) frooly is a social commerce platform for the best independent businesses. United Kingdom $1.3M
- [**Eco Market**](https://millionrounds.com/company/eco-market) Eco Market is an e-commerce platform marketing ethical and eco-friendly products from various sellers. United Kingdom $1.0M
- [**Expandly**](https://millionrounds.com/company/expandly) Expandly is a UK-based software company that provides an all-in-one, cloud-powered e-commerce platform designed for multichannel selling. United Kingdom $1.0M

### Checkout and payments

6 startups · $451M raised

- [**Storfund**](https://millionrounds.com/company/storfund) Storfund is a London-based fintech company founded in 2018 by George Brintalos and Akbar Ahsan. United Kingdom $413M
- [**MishiPay**](https://millionrounds.com/company/mishipay) MishiPay is a retail technology company that specializes in self-checkout solutions, mobile point-of-sale (POS) systems, and seaml United Kingdom $20M
- [**OnerWay**](https://millionrounds.com/company/onerway) ONERWAY is a global payments infrastructure company founded in London in 2017. United Kingdom $10M
- [**HubBox**](https://millionrounds.com/company/hubbox) HubBox is a London-based SaaS platform founded in 2015 that specializes in electronic commerce shipping software. United Kingdom $7.8M
- [**Truzo**](https://millionrounds.com/company/truzo) TruzoTM is an independent digital escrow payment platform that facilitates safe transactions between buyers and sellers by holding United Kingdom $310K
- [**CashBackApp**](https://millionrounds.com/company/cashbackapp) cashbackAPP is a loyalty and rewards platform that provides cashback to consumers when they shop with participating merchants. United Kingdom $50K

### Fulfilment and returns

4 startups · $35M raised

- [**Selazar**](https://millionrounds.com/company/selazar) Fulfilment, technology, logistics, eCommerce services, retail services, D2C United Kingdom $27M
- [**Fulfilment.com**](https://millionrounds.com/company/fulfilment-com) Fulfillment.com is an e-commerce fulfillment and logistics provider founded in 2011, headquartered in Savannah, Georgia. United Kingdom $5.5M
- [**We Are Fulfilment**](https://millionrounds.com/company/we-are-fulfilment) We Are Fulfilment is a leading fulfilment and 3PL service based in the UK, dedicated to providing sustainable and tech-driven solu United Kingdom $1.7M
- [**Martha Brook**](https://millionrounds.com/company/martha-brook) Martha Brook is a lifestyle brand that specializes in personalized stationery and productivity tools. United Kingdom $274K

### Customer service and retention

4 startups · $208M raised

- [**SAI Group**](https://millionrounds.com/company/sai-group) SAI's patented computer vision platform gives retailers the tools to enhance customer service while increasing sales and minimisin United Kingdom $197M
- [**Antavo AI Loyalty Cloud**](https://millionrounds.com/company/antavo-ai-loyalty-cloud) Antavo AI Loyalty Cloud is a leading AI-powered customer loyalty platform that enhances the loyalty program lifecycle for global b United Kingdom $10M
- [**Loyalty Bay**](https://millionrounds.com/company/loyalty-bay) Loyalty Bay develops a SaaS-based platform for the automated delivery of digital rewards. United Kingdom $1.1M
- [**BeerBods**](https://millionrounds.com/company/beerbods) BeerBods, an online beer club and subscription service, provides an online service to deliver beer to its members in the United Kingdom. United Kingdom $247K

### Retail media and marketing

3 startups · $5.6M raised

- [**Once Upon a Time**](https://millionrounds.com/company/once-upon-a-time) Once Upon a Time is a marketing agency offering advertising, branding, and social media services. United Kingdom $3.8M
- [**Ecomnova**](https://millionrounds.com/company/ecomnova) Ecomnova is a UK-based e-commerce company founded in 2012, specializing in web design, development, and digital marketing for the United Kingdom $1.6M
- [**TranslateMedia**](https://millionrounds.com/company/translatemedia) TranslateMedia provides professional translation, localisation, and transcreation services for documents, websites, and content marketing. United Kingdom $250K

**How this map is made.** Every startup here has raised money in rounds we track, and is based in United Kingdom. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in E-commerce enablement, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

## More market maps

[All maps](https://millionrounds.com/market-maps)

[Market map **E-commerce enablement market map** 460 startups · 6 segments · $11B](https://millionrounds.com/market-maps/e-commerce-enablement-market-map)[Investors map **Who invests in E-commerce enablement** 159 investors · 5 segments](https://millionrounds.com/market-maps/e-commerce-enablement-investors-map)[Market map · United States **E-commerce enablement market map: United States** 142 startups · 6 segments · $2.6B](https://millionrounds.com/market-maps/e-commerce-enablement-united-states-market-map)[Market map · Europe **E-commerce enablement market map: Europe** 123 startups · 6 segments · $2.6B](https://millionrounds.com/market-maps/e-commerce-enablement-europe-market-map)[New wave **New E-commerce enablement startups, founded 2020 on** 119 startups · 6 segments · $1.7B](https://millionrounds.com/market-maps/new-e-commerce-enablement-startups-market-map)[Raised in 2026 **E-commerce enablement startups that raised in 2026** 32 startups · 5 segments · $573M](https://millionrounds.com/market-maps/e-commerce-enablement-raised-2026-market-map)

## Who backs E-commerce enablement?

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