# E-Commerce Enablement Europe Market Map 2026: 123 Startups in 6 Segments

> 123 European E-commerce enablement startups mapped in 6 segments: marketplaces and aggregators, store builders and platforms and checkout and payments and more.

Source: https://millionrounds.com/market-maps/e-commerce-enablement-europe-market-map (Millionrounds; every figure on the page links to its filing or article)

## Marketplaces and aggregators

44

- [ShelfNow](https://millionrounds.com/company/shelfnow)
- [Shop Circle](https://millionrounds.com/company/shop-circle)
- [Sparkinity](https://millionrounds.com/company/sparkinity)
- [Everli](https://millionrounds.com/company/everli)
- [Heroes](https://millionrounds.com/company/heroes)
- [Mention Me](https://millionrounds.com/company/mention-me)
- [Wallapop](https://millionrounds.com/company/wallapop)
- [Trustap](https://millionrounds.com/company/trustap)
- [MagaLoop](https://millionrounds.com/company/magaloop)
- [Beebs](https://millionrounds.com/company/beebs)
- [Creoate](https://millionrounds.com/company/creoate)
- [*L* Lampoo](https://millionrounds.com/company/lampoo)
- [Zadaa](https://millionrounds.com/company/zadaa)
- [Refined Networks](https://millionrounds.com/company/refined-networks)
- [Sqwad](https://millionrounds.com/company/sqwad)
- [Tuvalum](https://millionrounds.com/company/tuvalum)
- [Flubit Limited](https://millionrounds.com/company/flubit-limited)
- [Brantu](https://millionrounds.com/company/brantu)
- [*P* Pantrii](https://millionrounds.com/company/pantrii)
- [TIME-TO-FIND](https://millionrounds.com/company/time-to-find)
- [FINDS](https://millionrounds.com/company/finds)
- [Spathios](https://millionrounds.com/company/spathios)
- [Spectinga](https://millionrounds.com/company/spectinga)
- [Vinterior](https://millionrounds.com/company/vinterior)

+20 more

## Store builders and platforms

36

- [LoveCrafts](https://millionrounds.com/company/lovecrafts)
- [Tannico](https://millionrounds.com/company/tannico)
- [Artemest](https://millionrounds.com/company/artemest)
- [Sportano.pl](https://millionrounds.com/company/sportano-pl)
- [Holaluz](https://millionrounds.com/company/holaluz)
- [Certideal](https://millionrounds.com/company/certideal)
- [Commerce Layer](https://millionrounds.com/company/commerce-layer)
- [Luxury Promise](https://millionrounds.com/company/luxury-promise)
- [Smallable](https://millionrounds.com/company/smallable)
- [DJUST](https://millionrounds.com/company/djust)
- [Brandback](https://millionrounds.com/company/brandback)
- [alao AG](https://millionrounds.com/company/alao-ag)
- [Centra](https://millionrounds.com/company/centra)
- [Les Grappes](https://millionrounds.com/company/les-grappes)
- [Letsell](https://millionrounds.com/company/letsell)
- [Unfabled](https://millionrounds.com/company/unfabled)
- [Spareka](https://millionrounds.com/company/spareka)
- [Fibbl](https://millionrounds.com/company/fibbl)
- [BRIKL](https://millionrounds.com/company/brikl)
- [ShopAgentic](https://millionrounds.com/company/shopagentic)
- [SEOshop Group B.V.](https://millionrounds.com/company/seoshop-group-b-v)
- [Front-Commerce](https://millionrounds.com/company/front-commerce)
- [Willy anti-gaspi](https://millionrounds.com/company/willy-anti-gaspi)
- [Mowico](https://millionrounds.com/company/mowico)

+12 more

## Checkout and payments

12

- [SeQura](https://millionrounds.com/company/sequra)
- [Storfund](https://millionrounds.com/company/storfund)
- [MishiPay](https://millionrounds.com/company/mishipay)
- [OnerWay](https://millionrounds.com/company/onerway)
- [HubBox](https://millionrounds.com/company/hubbox)
- [Anyday](https://millionrounds.com/company/anyday)
- [Afrimarket](https://millionrounds.com/company/afrimarket)
- [Sign2Pay](https://millionrounds.com/company/sign2pay)
- [KohortPay](https://millionrounds.com/company/kohortpay)
- [payever](https://millionrounds.com/company/payever)
- [Truzo](https://millionrounds.com/company/truzo)
- [CashBackApp](https://millionrounds.com/company/cashbackapp)

## Retail media and marketing

12

- [Juni](https://millionrounds.com/company/juni)
- [nethansa](https://millionrounds.com/company/nethansa)
- [Once Upon a Time](https://millionrounds.com/company/once-upon-a-time)
- [Billo](https://millionrounds.com/company/billo)
- [Recart](https://millionrounds.com/company/recart)
- [getinside](https://millionrounds.com/company/getinside)
- [ProfitMetrics.io](https://millionrounds.com/company/profitmetrics-io)
- [Ecomnova](https://millionrounds.com/company/ecomnova)
- [*TS* Tagmore Solutions](https://millionrounds.com/company/tagmore-solutions)
- [Fiuter](https://millionrounds.com/company/fiuter)
- [Agoraverse](https://millionrounds.com/company/agoraverse)
- [TranslateMedia](https://millionrounds.com/company/translatemedia)

## Fulfilment and returns

11

- [Cubyn](https://millionrounds.com/company/cubyn)
- [Selazar](https://millionrounds.com/company/selazar)
- [Reveni](https://millionrounds.com/company/reveni)
- [Claimlane](https://millionrounds.com/company/claimlane)
- [Ars Ingenii](https://millionrounds.com/company/ars-ingenii)
- [Fulfilment.com](https://millionrounds.com/company/fulfilment-com)
- [Omnipack](https://millionrounds.com/company/omnipack)
- [Elyn](https://millionrounds.com/company/elyn)
- [We Are Fulfilment](https://millionrounds.com/company/we-are-fulfilment)
- [yayloh](https://millionrounds.com/company/yayloh)
- [Martha Brook](https://millionrounds.com/company/martha-brook)

## Customer service and retention

8

- [SAI Group](https://millionrounds.com/company/sai-group)
- [Antavo AI Loyalty Cloud](https://millionrounds.com/company/antavo-ai-loyalty-cloud)
- [Fortumo](https://millionrounds.com/company/fortumo)
- [Juo](https://millionrounds.com/company/juo)
- [Loyalty Bay](https://millionrounds.com/company/loyalty-bay)
- [Moodyo](https://millionrounds.com/company/moodyo)
- [BeerBods](https://millionrounds.com/company/beerbods)
- [Foodist](https://millionrounds.com/company/foodist)

## Segment by segment

### Marketplaces and aggregators

44 startups · $790M raised

- [**ShelfNow**](https://millionrounds.com/company/shelfnow) Food and beverage wholesale marketplace United Kingdom $171M
- [**Shop Circle**](https://millionrounds.com/company/shop-circle) Shop Circle is a technology company that acquires and grows e-commerce software. Italy $160M
- [**Sparkinity**](https://millionrounds.com/company/sparkinity) Sparkinity is a marketplace that provides independent retailers and brands with wholesale technology and services to drive business growth. United Kingdom $156M
- [**Everli**](https://millionrounds.com/company/everli) Everli is a marketplace for online grocery shopping where customers can choose groceries from a variety of retailers. Italy $110M
- [**Heroes**](https://millionrounds.com/company/heroes) Heroes Technology Ltd. United Kingdom $57M
- [**Mention Me**](https://millionrounds.com/company/mention-me) Mention Me is a London-based Customer Advocacy Intelligence Platform that helps ecommerce brands identify, acquire, and nurture th United Kingdom $38M
- [**Wallapop**](https://millionrounds.com/company/wallapop) Wallapop is a hyper-local mobile marketplace for buying and selling secondhand goods. Spain $22M
- [**Trustap**](https://millionrounds.com/company/trustap) Trustap is a European fintech company based in Cork, Ireland, founded in 2017 by Conor Lyden. Ireland $16M

### Store builders and platforms

36 startups · $282M raised

- [**LoveCrafts**](https://millionrounds.com/company/lovecrafts) LoveCrafts is a UK-based global online community and e-commerce platform focused on the crafting world, particularly knitting, cro United Kingdom $83M
- [**Tannico**](https://millionrounds.com/company/tannico) Tannico is a e-commerce platform that provides wines and premium spirits in Italy. Italy $26M
- [**Artemest**](https://millionrounds.com/company/artemest) Artemest is a global e-commerce platform based in Milan, Italy, specializing in contemporary Italian craftsmanship and luxury design. Italy $21M
- [**Sportano.pl**](https://millionrounds.com/company/sportano-pl) Sportano.pl is a prominent Polish multi-brand e-commerce platform that specializes in sports equipment, apparel, footwear, and accessories. Poland $17M
- [**Holaluz**](https://millionrounds.com/company/holaluz) Holaluz supplies green power and gas to SMBs and households across Spain, as the first independent energy company in the country. Spain $17M
- [**Certideal**](https://millionrounds.com/company/certideal) CertiDeal is a French e-commerce platform focused on the circular economy, established in November 2015. France $17M
- [**Commerce Layer**](https://millionrounds.com/company/commerce-layer) Commerce Layer is a global, API-first commerce engine and headless commerce platform that helps brands, retailers, and developers Italy $16M
- [**Luxury Promise**](https://millionrounds.com/company/luxury-promise) Luxury Promise is a social commerce platform founded in 2017 that allows users to buy, sell, and swap pre-owned luxury goods throu United Kingdom $13M

### Checkout and payments

12 startups · $896M raised

- [**SeQura**](https://millionrounds.com/company/sequra) SeQura provides an eCommerce payment solution for retailers that improves conversion rates and secures certainty of payment. Spain $433M
- [**Storfund**](https://millionrounds.com/company/storfund) Storfund is a London-based fintech company founded in 2018 by George Brintalos and Akbar Ahsan. United Kingdom $413M
- [**MishiPay**](https://millionrounds.com/company/mishipay) MishiPay is a retail technology company that specializes in self-checkout solutions, mobile point-of-sale (POS) systems, and seaml United Kingdom $20M
- [**OnerWay**](https://millionrounds.com/company/onerway) ONERWAY is a global payments infrastructure company founded in London in 2017. United Kingdom $10M
- [**HubBox**](https://millionrounds.com/company/hubbox) HubBox is a London-based SaaS platform founded in 2015 that specializes in electronic commerce shipping software. United Kingdom $7.8M
- [**Anyday**](https://millionrounds.com/company/anyday) Anyday is a preferred checkout solution for e-commerce, by creating the best shopping experience for customers. Denmark $4.4M
- [**Afrimarket**](https://millionrounds.com/company/afrimarket) Afrimarket is a French-founded e-commerce and fintech company established in 2013, with its headquarters in Paris and operations p France $3.5M
- [**Sign2Pay**](https://millionrounds.com/company/sign2pay) Secure mobile payments with your signature. Belgium $1.5M

### Retail media and marketing

12 startups · $334M raised

- [**Juni**](https://millionrounds.com/company/juni) Juni is a licensed fintech company based in Gothenburg, Sweden, founded in 2020. Sweden $312M
- [**nethansa**](https://millionrounds.com/company/nethansa) Nethansa is a Polish SaaS technology company based in Gdańsk, with an additional office in Munich, Germany. Germany $4.5M
- [**Once Upon a Time**](https://millionrounds.com/company/once-upon-a-time) Once Upon a Time is a marketing agency offering advertising, branding, and social media services. United Kingdom $3.8M
- [**Billo**](https://millionrounds.com/company/billo) Billo is a leading Creator Marketing Platform that specializes in User-Generated Content (UGC) video advertisements. Lithuania $3.4M
- [**Recart**](https://millionrounds.com/company/recart) Recart is a technology company based in Budapest, specializing in SMS and Messenger marketing automation for Shopify merchants and Hungary $3.4M
- [**getinside**](https://millionrounds.com/company/getinside) getinside is a French SaaS company based in Toulouse, specializing in Retail Media and Commerce Media for e-commerce businesses. France $2.4M
- [**ProfitMetrics.io**](https://millionrounds.com/company/profitmetrics-io) ProfitMetrics.io is a Danish B2B SaaS company founded in 2019, specializing in software for e-commerce businesses to enhance profitability. Denmark $2.0M
- [**Ecomnova**](https://millionrounds.com/company/ecomnova) Ecomnova is a UK-based e-commerce company founded in 2012, specializing in web design, development, and digital marketing for the United Kingdom $1.6M

### Fulfilment and returns

11 startups · $93M raised

- [**Cubyn**](https://millionrounds.com/company/cubyn) Cubyn is a logistics startup based in Paris, founded in 2014. France $29M
- [**Selazar**](https://millionrounds.com/company/selazar) Fulfilment, technology, logistics, eCommerce services, retail services, D2C United Kingdom $27M
- [**Reveni**](https://millionrounds.com/company/reveni) Reveni is an instant refund platform for e-commerce that prevents fraud in returns and delivers instant refunds to customers. Spain $8.8M
- [**Claimlane**](https://millionrounds.com/company/claimlane) Claimlane is a warranty and returns management platform tailored for e-commerce brands and retailers. Denmark $8.3M
- [**Ars Ingenii**](https://millionrounds.com/company/ars-ingenii) Ars Ingenii is a technology company based in Vilnius, Lithuania, specializing in logistics and fulfillment automation for e-commerce. Lithuania $5.7M
- [**Fulfilment.com**](https://millionrounds.com/company/fulfilment-com) Fulfillment.com is an e-commerce fulfillment and logistics provider founded in 2011, headquartered in Savannah, Georgia. United Kingdom $5.5M
- [**Omnipack**](https://millionrounds.com/company/omnipack) Frictionless fulfillment for e-commerce Poland $3.2M
- [**Elyn**](https://millionrounds.com/company/elyn) Elyn helps merchants convert more online visitors into actual cutosmers and customer returns into more revenues France $2.6M

### Customer service and retention

8 startups · $223M raised

- [**SAI Group**](https://millionrounds.com/company/sai-group) SAI's patented computer vision platform gives retailers the tools to enhance customer service while increasing sales and minimisin United Kingdom $197M
- [**Antavo AI Loyalty Cloud**](https://millionrounds.com/company/antavo-ai-loyalty-cloud) Antavo AI Loyalty Cloud is a leading AI-powered customer loyalty platform that enhances the loyalty program lifecycle for global b United Kingdom $10M
- [**Fortumo**](https://millionrounds.com/company/fortumo) Fortumo is a digital enabling platform for app stores and digital service providers for user, acquisition, monetization and retention. Estonia $10M
- [**Juo**](https://millionrounds.com/company/juo) Subscription pro-toolkit for devs and operators. Poland $4.6M
- [**Loyalty Bay**](https://millionrounds.com/company/loyalty-bay) Loyalty Bay develops a SaaS-based platform for the automated delivery of digital rewards. United Kingdom $1.1M
- [**Moodyo**](https://millionrounds.com/company/moodyo) Moodyo is a social shopping site that enables users to discover places, discounts, trends and reviews from their peers. Spain $573K
- [**BeerBods**](https://millionrounds.com/company/beerbods) BeerBods, an online beer club and subscription service, provides an online service to deliver beer to its members in the United Kingdom. United Kingdom $247K
- [**Foodist**](https://millionrounds.com/company/foodist) Foodist, a monthly subscription service, offers Foodist Box, a collection of gourmet products. Germany $225K

**How this map is made.** Every startup here has raised money in rounds we track, and is based in Europe. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in E-commerce enablement, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

## More market maps

[All maps](https://millionrounds.com/market-maps)

[Market map **E-commerce enablement market map** 460 startups · 6 segments · $11B](https://millionrounds.com/market-maps/e-commerce-enablement-market-map)[Investors map **Who invests in E-commerce enablement** 159 investors · 5 segments](https://millionrounds.com/market-maps/e-commerce-enablement-investors-map)[Market map · United States **E-commerce enablement market map: United States** 142 startups · 6 segments · $2.6B](https://millionrounds.com/market-maps/e-commerce-enablement-united-states-market-map)[New wave **New E-commerce enablement startups, founded 2020 on** 119 startups · 6 segments · $1.7B](https://millionrounds.com/market-maps/new-e-commerce-enablement-startups-market-map)[Market map · United Kingdom **E-commerce enablement market map: United Kingdom** 45 startups · 6 segments · $1.2B](https://millionrounds.com/market-maps/e-commerce-enablement-united-kingdom-market-map)[Raised in 2026 **E-commerce enablement startups that raised in 2026** 32 startups · 5 segments · $573M](https://millionrounds.com/market-maps/e-commerce-enablement-raised-2026-market-map)

## Who backs E-commerce enablement?

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