# Series C retail investors (2026 list) > 28 series C retail investors, 79% active in the last 12 months. Led by 500 Global, Shasta Ventures, Endeavor Catalyst. Ranked by what they funded. Source: https://millionrounds.com/lists/series-c-retail-investors (Millionrounds; every figure on the page links to its filing or article) [Investor Lists](https://millionrounds.com/lists) # Series C retail investors Updated 7 November 2026 Firms we have watched take part in a Series C round raised by a retail company in the last two years. Both the stage and the sector are what they did, not what their website says. [See all 28 *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fseries-c-retail-investors)The top 25 **28** investors on the list No change this week **374** cheques in 12 months *-29%* against the market **$17M** median round they joined *+116%* against the market median **79%** wrote a cheque in 12 months **57%** have led a round ## The Top 25 Ordered by cheques observed, never by anything anyone paid for Deploying now (22) - 1 [500 Global](https://millionrounds.com/fund/500-startups) *Deploying now* Angel · United States **2,140** **$3.6M** median round **Oct 2026** last seen - 2 [Shasta Ventures](https://millionrounds.com/fund/shasta-ventures) *Deploying now* VC firm · United States **353** **$15M** median round **Aug 2026** last seen - 3 [Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst) *Deploying now* Corporate VC · United States **318** **$30M** median round **Oct 2026** last seen - 4 [Peak XV](https://millionrounds.com/fund/peak-xv) *Deploying now* VC firm · United States **317** **$15M** median round **Nov 2026** last seen - 5 [General Atlantic](https://millionrounds.com/fund/general-atlantic) *Deploying now* Private equity · United States **273** **$127M** median round **Oct 2026** last seen - 6 [Drive Capital](https://millionrounds.com/fund/drive-capital) *Deploying now* VC firm · United States **190** **$8.4M** median round **Oct 2026** last seen - 7 [TA Ventures](https://millionrounds.com/fund/ta-ventures) *Deploying now* VC firm · Ukraine **145** **$23M** median round **Sept 2026** last seen - 8 [Endeavor](https://millionrounds.com/fund/endeavor) *Deploying now* Corporate VC · United States **106** **$25M** median round **Sept 2026** last seen - 9 [New Zealand Growth Capital Partners](https://millionrounds.com/fund/new-zealand-growth-capital-partners-nzgcp) *Deploying now* VC firm · New Zealand **102** **$1.1M** median round **Aug 2026** last seen - 10 [Palm Drive Capital](https://millionrounds.com/fund/palm-drive-capital) *Deploying now* VC firm · United States **89** **$8M** median round **Oct 2026** last seen - 11 [K1W1](https://millionrounds.com/fund/k1w1) *Deploying now* Investment firm · New Zealand **70** **$1.3M** median round **Oct 2026** last seen - 12 [Atlantic](https://millionrounds.com/fund/atlantic) *Deploying now* Private equity · Germany **53** **$35M** median round **Oct 2026** last seen - 13 [Schooner Capital](https://millionrounds.com/fund/schooner-capital) *Deploying now* VC firm · United States **19** **$10M** median round **Aug 2026** last seen - 14 [Reinventure](https://millionrounds.com/fund/reinventure) *Deploying now* VC firm · Australia **15** **$20M** median round **Feb 2026** last seen - 15 [Triangle Capital Corporation](https://millionrounds.com/fund/turmeric-capital) quiet VC firm · Singapore **13** **$100M** median round **Nov 2024** last seen - 16 [GD1](https://millionrounds.com/fund/gd1) *Deploying now* VC firm **8** **$22M** median round **Aug 2026** last seen - 17 [J-Ventures](https://millionrounds.com/fund/j-ventures) *Deploying now* VC firm · United States **6** **$20M** median round **Apr 2026** last seen - 18 [Movac](https://millionrounds.com/fund/movac) *Deploying now* VC firm · New Zealand **6** **$37M** median round **Oct 2026** last seen - 19 [sauce.vc](https://millionrounds.com/fund/sauce) *Deploying now* VC firm · India **5** **$1.7M** median round **Nov 2026** last seen - 20 [W23 Global](https://millionrounds.com/fund/w23-global) *Deploying now* Growth equity · United Kingdom **4** **$35M** median round **Nov 2026** last seen - 21 [(AD)Ventures](https://millionrounds.com/fund/ad-ventures) quiet VC firm · United States **3** **$4.7M** median round **May 2025** last seen - 22 [Folklore Ventures](https://millionrounds.com/fund/folklore-ventures) *Deploying now* VC firm · Australia **3** **$25M** median round **Jul 2026** last seen - 23 [Niveshaay](https://millionrounds.com/fund/niveshaay) *Deploying now* Advisor · India **3** **$15M** median round **Sept 2026** last seen - 24 [AYRA Ventures](https://millionrounds.com/fund/ayra-ventures) *Deploying now* Family office · India **2** **$2.3M** median round **Oct 2026** last seen - 25 [INCapital Ventures](https://millionrounds.com/fund/incapital-ventures) quiet Private equity · Canada **1** **$15M** median round **May 2025** last seen **3 more on this list** All 28 are in the app, with filters for stage, sector and market. A free account shows 10 per search, Pro up to 1,000. [See the whole list *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fseries-c-retail-investors) ## The Newest Cheques Rounds this list's investors joined most recently - **3** Nov **[Agrani Labs](https://millionrounds.com/company/agrani-labs)** $108M *Led by* [Peak XV](https://millionrounds.com/fund/peak-xv) - **3** Nov **[PowerUp Money](https://millionrounds.com/company/powerup-money)** Other · $10M *With* [Peak XV](https://millionrounds.com/fund/peak-xv) - **2** Nov **[Hyeglo Beauty](https://millionrounds.com/company/hyeglo-beauty)** Seed · $738K *Led by* [sauce.vc](https://millionrounds.com/fund/sauce) - **2** Nov **[Larridin](https://millionrounds.com/company/larridin)** Series A · $30M *With* [W23 Global](https://millionrounds.com/fund/w23-global) - **27** Oct **[Hex](https://millionrounds.com/company/hex)** Series D+ · $100M *Led by* [Peak XV](https://millionrounds.com/fund/peak-xv) - **27** Oct **[General Compute](https://millionrounds.com/company/general-compute)** Series A · $100M *With* [Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst) ## Stages This Year 320 rounds - Seed **18%** - Series A **17%** - Venture **13%** - Series B **12%** - Other **7%** - Other **32%** ## What They Backed Sectors, last 12 months - AI **124** - Fintech **50** - Financial Services **25** - Big Data & Analytics **25** - Aerospace & Space **16** - Construction **15** ## Cheques by Quarter Led Joined 123 Q1 25 110 Q2 25 154 Q3 25 123 Q4 25 140 Q1 26 90 Q2 26 83 Q3 26 26 Q4 26 The last bar is the quarter still running. ## Lists Like This - [Seed AI investors 2,922](https://millionrounds.com/lists/seed-ai-investors) - [Series A AI investors 2,490](https://millionrounds.com/lists/series-a-ai-investors) - [Series B AI investors 1,557](https://millionrounds.com/lists/series-b-ai-investors) - [Pre-seed AI investors 1,286](https://millionrounds.com/lists/pre-seed-ai-investors) - [Growth AI investors 1,186](https://millionrounds.com/lists/growth-ai-investors) - [Series A fintech investors 950](https://millionrounds.com/lists/series-a-fintech-investors) - [Series C AI investors 930](https://millionrounds.com/lists/series-c-ai-investors) - [Seed fintech investors 925](https://millionrounds.com/lists/seed-fintech-investors) - [Series A biotech investors 650](https://millionrounds.com/lists/series-a-biotech-investors) [All investor lists *→*](https://millionrounds.com/lists) ## Reading for founders in retail and fashion - The Brand Gap Marty Neumeier · 2003 3.98 from 5,757 ratings on Goodreads Retail and fashion Company building Innovation About the book THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers… On AmazonListen on Audible - Retail Gangster: The Insane, Real-Life Story of Crazy Eddie Gary Weiss · 2022 3.90 from 1,120 ratings on Goodreads Retail and fashion Company building About the book A biography of the spectacular rise and fall of Eddie Antar, better known as "Crazy Eddie," whose home electronics empire changed the world even as it turned out to be one of the biggest business scams of all timeBack in the fall of 2016 we heard the news about the passing of… On AmazonListen on Audible - Logo Design Love: A Guide to Creating Iconic Brand Identities David Airey · 2009 4.20 from 4,263 ratings on Goodreads Retail and fashion Company building About the book There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise… On AmazonListen on Audible - How Big Brands Grow What Marketers Dont Know Byron Sharp · 2010 On 40 reading lists at Open Library Retail and fashion About the book "This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades… On AmazonListen on AudibleOn Open Library More books for founders and investors on the [Reading List](https://millionrounds.com/reading-list?role=founder&industry=retail&stage=scaling). As an Amazon Associate we earn from qualifying purchases. ## Quick answers about series C retail investors ### Who are the most active series C retail investors? By cheques observed, the most active are 500 Global, Shasta Ventures, Endeavor Catalyst, Peak XV and General Atlantic. ### How many series C retail investors are there? 28 are on record. 79% made an investment in the last 12 months and 57% have led a round. ### Which stages do series C retail investors back? Of the rounds with a named stage in the last 12 months, mostly Seed (24%) and Series A (23%). ### How big are the rounds series C retail investors join? The typical (median) round among the leading investors here is $15M. ### Which sectors do series C retail investors back most? In the last 12 months, mostly AI, Fintech and Financial Services. ### Which series C retail investors lead the most rounds? General Atlantic (32 led), Peak XV (9 led) and Shasta Ventures (8 led). ### Where are series C retail investors based? Among the most active, most are based in the United States (11), New Zealand (3) and India (3). ### What have series C retail investors invested in recently? Recent rounds include Agrani Labs (Nov 2026, with Peak XV), PowerUp Money (Other, Nov 2026, with Peak XV) and Hyeglo Beauty (Seed, Nov 2026, with sauce.vc). Built from the rounds we watched, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections)