# Seed retail investors (2026 list)

> 134 seed retail investors, 88% active in the last 12 months. Led by Y Combinator, Alumni Ventures, Plug and Play. Ranked by what they funded.

Source: https://millionrounds.com/lists/seed-retail-investors (Millionrounds; every figure on the page links to its filing or article)

[Investor Lists](https://millionrounds.com/lists)

# Seed retail investors

Updated 7 November 2026

Firms we have watched take part in a seed round raised by a retail company in the last two years. Both the stage and the sector are what they did, not what their website says.

[See all 134 *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fseed-retail-investors)The top 25

**134** investors on the list No change this week

**3,138** cheques in 12 months *-15%* against the market

**$6M** median round they joined *-25%* against the market median

**88%** wrote a cheque in 12 months

**49%** have led a round

## The Top 25

Ordered by cheques observed, never by anything anyone paid for

Deploying now (25)

- 1 [Y Combinator](https://millionrounds.com/fund/y-combinator) *Deploying now* Accelerator · United States **6,412** **$3M** median round **Oct 2026** last seen
- 2 [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) *Deploying now* VC firm · United States **1,598** **$12M** median round **Nov 2026** last seen
- 3 [Plug and Play](https://millionrounds.com/fund/plug-and-play) *Deploying now* Accelerator · United States **1,561** **$5M** median round **Nov 2026** last seen
- 4 [Accel](https://millionrounds.com/fund/accel) *Deploying now* VC firm · United States **1,341** **$32M** median round **Nov 2026** last seen
- 5 [Khosla Ventures](https://millionrounds.com/fund/khosla-ventures) *Deploying now* VC firm · United States **1,128** **$26M** median round **Nov 2026** last seen
- 6 [FJ Labs](https://millionrounds.com/fund/fj-labs) *Deploying now* VC firm · United States **849** **$11M** median round **Oct 2026** last seen
- 7 [Felicis](https://millionrounds.com/fund/felicis-ventures) *Deploying now* VC firm · United States **640** **$20M** median round **Nov 2026** last seen
- 8 [Liquid 2 Ventures](https://millionrounds.com/fund/liquid-2-ventures) *Deploying now* VC firm · United States **636** **$7M** median round **Oct 2026** last seen
- 9 [Citibank](https://millionrounds.com/fund/citi) *Deploying now* Growth equity · United States **566** **$20M** median round **Oct 2026** last seen
- 10 [Slow Ventures](https://millionrounds.com/fund/slow-ventures) *Deploying now* VC firm · United States **438** **$10M** median round **Oct 2026** last seen
- 11 [Creative Destruction Lab](https://millionrounds.com/fund/creative-destruction-lab) *Deploying now* Accelerator · Canada **427** **$3M** median round **Sept 2026** last seen
- 12 [Coatue](https://millionrounds.com/fund/coatue-management) *Deploying now* VC firm · United States **404** **$85M** median round **Oct 2026** last seen
- 13 [Headline](https://millionrounds.com/fund/headline) *Deploying now* VC firm · United States **307** **$15M** median round **Oct 2026** last seen
- 14 [Hustle Fund](https://millionrounds.com/fund/hustle-fund) *Deploying now* VC firm · United States **280** **$3M** median round **Oct 2026** last seen
- 15 [Connecticut Innovations](https://millionrounds.com/fund/connecticut-innovations) *Deploying now* Government · United States **264** **$6M** median round **Oct 2026** last seen
- 16 [Incubate Fund](https://millionrounds.com/fund/incubate-fund) *Deploying now* VC firm · Japan **245** **$2.8M** median round **Oct 2026** last seen
- 17 [Pareto Holdings](https://millionrounds.com/fund/pareto-holdings) *Deploying now* VC firm · United States **239** **$3.3M** median round **Oct 2026** last seen
- 18 [Ridge Ventures](https://millionrounds.com/fund/ridge-ventures) *Deploying now* VC firm · United States **210** **$6.5M** median round **Aug 2026** last seen
- 19 [Forum Ventures](https://millionrounds.com/fund/forum-ventures) *Deploying now* VC firm · United States **208** **$1.5M** median round **Oct 2026** last seen
- 20 [Z Venture Capital](https://millionrounds.com/fund/z-venture-capital) *Deploying now* Corporate VC · Japan **200** **$10M** median round **Oct 2026** last seen
- 21 [Anthemis](https://millionrounds.com/fund/anthemis-group) *Deploying now* VC firm · United Kingdom **197** **$7.3M** median round **Oct 2026** last seen
- 22 [Susa Ventures](https://millionrounds.com/fund/susa-ventures) *Deploying now* VC firm · United States **181** **$11M** median round **Oct 2026** last seen
- 23 [Edward Lando](https://millionrounds.com/fund/edward-lando) *Deploying now* Angel · United States **179** **$3.5M** median round **Jul 2026** last seen
- 24 [Team Ignite Ventures](https://millionrounds.com/fund/team-ignite-ventures) *Deploying now* VC firm · United States **177** **$2M** median round **Oct 2026** last seen
- 25 [Northstar Ventures](https://millionrounds.com/fund/northstar-ventures) *Deploying now* VC firm · United Kingdom **155** **$1.1M** median round **Sept 2026** last seen

**109 more on this list**

All 134 are in the app, with filters for stage, sector and market. A free account shows 10 per search, Pro up to 1,000.

[See the whole list *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fseed-retail-investors)

## The Newest Cheques

Rounds this list's investors joined most recently

- **6** Nov **[Water Ledger Global](https://millionrounds.com/company/water-ledger-global)** Other *With* [Launch Africa](https://millionrounds.com/fund/launch-africa-ventures)
- **6** Nov **[Future Secure AI](https://millionrounds.com/company/future-secure-ai)** Other · $80M *Led by* [Square Peg](https://millionrounds.com/fund/square-peg-2)
- **6** Nov **[Thinking Machines Lab](https://millionrounds.com/company/thinking-machines-lab)** Other · $5B *Led by* [Accel](https://millionrounds.com/fund/accel)
- **5** Nov **[firmly](https://millionrounds.com/company/firmly)** Series A · $15M *With* [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund)
- **5** Nov **[Potential Sciences](https://millionrounds.com/company/potential-sciences)** Seed *With* [Portfolio Ventures](https://millionrounds.com/fund/will-martin)
- **5** Nov **[RadianX](https://millionrounds.com/company/radianx)** Seed · $9M *With* [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund)

## Stages This Year

2,609 rounds

- Seed **22%**
- Venture **21%**
- Series A **16%**
- Pre-seed **13%**
- Series B **8%**
- Other **21%**

## What They Backed

Sectors, last 12 months

- AI **1,261**
- Fintech **205**
- Big Data & Analytics **151**
- Healthcare **144**
- Financial Services **117**
- Aerospace & Space **94**

## Cheques by Quarter

Led Joined

937 Q1 25

963 Q2 25

1,063 Q3 25

1,049 Q4 25

961 Q1 26

893 Q2 26

667 Q3 26

189 Q4 26

The last bar is the quarter still running.

## Lists Like This

- [Seed AI investors 2,922](https://millionrounds.com/lists/seed-ai-investors)
- [Series A AI investors 2,490](https://millionrounds.com/lists/series-a-ai-investors)
- [Series B AI investors 1,557](https://millionrounds.com/lists/series-b-ai-investors)
- [Pre-seed AI investors 1,286](https://millionrounds.com/lists/pre-seed-ai-investors)
- [Growth AI investors 1,186](https://millionrounds.com/lists/growth-ai-investors)
- [Series A fintech investors 950](https://millionrounds.com/lists/series-a-fintech-investors)
- [Series C AI investors 930](https://millionrounds.com/lists/series-c-ai-investors)
- [Seed fintech investors 925](https://millionrounds.com/lists/seed-fintech-investors)
- [Series A biotech investors 650](https://millionrounds.com/lists/series-a-biotech-investors)

[All investor lists *→*](https://millionrounds.com/lists)

## Reading for founders in retail and fashion

- Lovemarks The Future Beyond Brands Kevin Roberts · 2004 3.86 from 1,497 ratings on Goodreads Retail and fashion Company building About the book "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become… On AmazonListen on Audible
- Fashion entrepreneurship Michele Granger, Tina Sterling · 2002 On 15 reading lists at Open Library Retail and fashion Company building On AmazonListen on AudibleOn Open Library
- Retail Gangster: The Insane, Real-Life Story of Crazy Eddie Gary Weiss · 2022 3.90 from 1,120 ratings on Goodreads Retail and fashion Company building About the book A biography of the spectacular rise and fall of Eddie Antar, better known as "Crazy Eddie," whose home electronics empire changed the world even as it turned out to be one of the biggest business scams of all timeBack in the fall of 2016 we heard the news about the passing of… On AmazonListen on Audible
- The Everything Store: Jeff Bezos and the Age of Amazon Brad Stone · 2013 4.13 from 78,706 ratings on Goodreads Retail and fashion Company building About the book The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He… On AmazonListen on Audible

More books for founders and investors on the [Reading List](https://millionrounds.com/reading-list?role=founder&industry=retail&stage=seed).

As an Amazon Associate we earn from qualifying purchases.

## Quick answers about seed retail investors

### Who are the most active seed retail investors?

By cheques observed, the most active are Y Combinator, Alumni Ventures, Plug and Play, Accel and Khosla Ventures.

### How many seed retail investors are there?

134 are on record. 88% made an investment in the last 12 months and 49% have led a round.

### Which stages do seed retail investors back?

Of the rounds with a named stage in the last 12 months, mostly Seed (30%) and Series A (21%).

### How big are the rounds seed retail investors join?

The typical (median) round among the leading investors here is $7M.

### Which sectors do seed retail investors back most?

In the last 12 months, mostly AI, Fintech and Big Data & Analytics.

### Which seed retail investors lead the most rounds?

Accel (103 led), Khosla Ventures (57 led) and Coatue (25 led).

### Where are seed retail investors based?

Most of the leading investors here are based in the United States (20 of the top 25); the rest in Japan and the United Kingdom.

### What have seed retail investors invested in recently?

Recent rounds include Water Ledger Global (Other, Nov 2026, with Launch Africa), Future Secure AI (Other, Nov 2026, with Square Peg) and Thinking Machines Lab (Other, Nov 2026, with Accel).

Built from the rounds we watched, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections)