# PE firms backing Salestech (2026 list)

> 26 PE firms backing Salestech, 96% active in the last 12 months. Led by Gaingels, Pioneer Fund, Morgan Stanley Investment Management.

Source: https://millionrounds.com/lists/pe-firms-salestech (Millionrounds; every figure on the page links to its filing or article)

[Investor Lists](https://millionrounds.com/lists)

# PE firms backing Salestech

Updated 7 November 2026

PE firms we have observed in a salestech round in the last two years.

[See all 26 *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fpe-firms-salestech)The top 25

**26** investors on the list No change this week

**579** cheques in 12 months *-2%* against the market

**$38M** median round they joined *+370%* against the market median

**96%** wrote a cheque in 12 months

**46%** have led a round

## The Top 25

Ordered by cheques observed, never by anything anyone paid for

Deploying now (25)

- 1 [Gaingels](https://millionrounds.com/fund/gaingels) *Deploying now* Private equity · United States **1,010** **$8M** median round **Oct 2026** last seen
- 2 [Pioneer Fund](https://millionrounds.com/fund/pioneer-fund-2) *Deploying now* Private equity · United States **551** **$2.9M** median round **Nov 2026** last seen
- 3 [Morgan Stanley Investment Management](https://millionrounds.com/fund/morgan-stanley-investment-management) *Deploying now* Private equity · United States **288** **$56M** median round **Oct 2026** last seen
- 4 [General Atlantic](https://millionrounds.com/fund/general-atlantic) *Deploying now* Private equity · United States **273** **$127M** median round **Oct 2026** last seen
- 5 [TCV](https://millionrounds.com/fund/tcv) *Deploying now* Private equity · United States **200** **$100M** median round **Oct 2026** last seen
- 6 [K5 Global](https://millionrounds.com/fund/k5-global) *Deploying now* Private equity · United States **199** **$11M** median round **Oct 2026** last seen
- 7 [Bond](https://millionrounds.com/fund/bond) *Deploying now* Growth equity · United States **154** **$47M** median round **Sept 2026** last seen
- 8 [GIC](https://millionrounds.com/fund/gic) *Deploying now* Private equity · Singapore **92** **$200M** median round **Oct 2026** last seen
- 9 [Vista Equity Partners](https://millionrounds.com/fund/vista-equity-partners) *Deploying now* Private equity · United States **64** **$40M** median round **Oct 2026** last seen
- 10 [Atlantic](https://millionrounds.com/fund/atlantic) *Deploying now* Private equity · Germany **53** **$35M** median round **Oct 2026** last seen
- 11 [Riverside Acceleration Capital](https://millionrounds.com/fund/riverside-acceleration-capital) *Deploying now* Growth equity · United States **34** **$14M** median round **Sept 2026** last seen
- 12 [Northwestern Mutual](https://millionrounds.com/fund/northwestern-mutual-future-ventures) *Deploying now* Private equity · United States **21** **$16M** median round **Oct 2026** last seen
- 13 [Ellerston Capital](https://millionrounds.com/fund/ellerston-capital) *Deploying now* Private equity · Australia **7** **$15M** median round **Dec 2025** last seen
- 14 [StepStone](https://millionrounds.com/fund/stepstone) *Deploying now* Private equity · United States **7** **$300M** median round **Nov 2026** last seen
- 15 [Alkeon](https://millionrounds.com/fund/alkeon) *Deploying now* Private equity · United States **5** **$130M** median round **Jun 2026** last seen
- 16 [General Catalyst's Customer Value Fund (CVF)](https://millionrounds.com/fund/general-catalyst-s-customer-value-fund-cvf) *Deploying now* Growth equity **5** **$320M** median round **Nov 2026** last seen
- 17 [Shizuoka Bank](https://millionrounds.com/fund/shizuoka-bank) *Deploying now* Growth equity · United States **3** **$13M** median round **Oct 2026** last seen
- 18 [Bridgepoint](https://millionrounds.com/fund/bridgepoint-group) *Deploying now* Private equity · United Kingdom **2** **$406M** median round **Jul 2026** last seen
- 19 [Full In](https://millionrounds.com/fund/full-in) *Deploying now* Growth equity · United States **2** **$20M** median round **Aug 2026** last seen
- 20 [Amador Capital](https://millionrounds.com/fund/amador-capital) *Deploying now* Private equity · United States **1** **$1.8M** median round **Sept 2026** last seen
- 21 [CP Overture](https://millionrounds.com/fund/cp-overture) *Deploying now* Private equity · United States **1** **$25M** median round **Aug 2026** last seen
- 22 [Oakley Capital](https://millionrounds.com/fund/oakley-capital) *Deploying now* Private equity · United Kingdom **1** **$583M** median round **Dec 2025** last seen
- 23 [Spectra Investimentos](https://millionrounds.com/fund/spectra-investimentos) *Deploying now* Private equity · Brazil **1** **$1.8M** median round **Sept 2026** last seen
- 24 [Fukuoka Bank](https://millionrounds.com/fund/fukuoka-bank) *Deploying now* Growth equity **1** **-** median round **Oct 2026** last seen
- 25 [Mitsubishi UFJ Bank](https://millionrounds.com/fund/mitsubishi-ufj-bank) *Deploying now* Growth equity **1** **-** median round **Oct 2026** last seen

**1 more on this list**

All 26 are in the app, with filters for stage, sector and market. A free account shows 10 per search, Pro up to 1,000.

[See the whole list *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fpe-firms-salestech)

## The Newest Cheques

Rounds this list's investors joined most recently

- **5** Nov **[Nyquis](https://millionrounds.com/company/nyquis)** Seed · $6.3M *With* [Pioneer Fund](https://millionrounds.com/fund/pioneer-fund-2)
- **4** Nov **[Nooks](https://millionrounds.com/company/nooks)** Growth · $500M *Led by* [General Catalyst's Customer Value Fund (CVF)](https://millionrounds.com/fund/general-catalyst-s-customer-value-fund-cvf)
- **2** Nov **[Northwood Space](https://millionrounds.com/company/northwood-space)** Series C · $375M *With* [StepStone](https://millionrounds.com/fund/stepstone)
- **29** Oct **[Upwind](https://millionrounds.com/company/upwind)** Series C · $400M *With* [TCV](https://millionrounds.com/fund/tcv)
- **28** Oct **[Wealthsimple](https://millionrounds.com/company/wealthsimple)** Growth · $425M *Led by* [GIC](https://millionrounds.com/fund/gic)
- **28** Oct **[Wealthsimple](https://millionrounds.com/company/wealthsimple)** $302M *Led by* [GIC](https://millionrounds.com/fund/gic)

## Stages This Year

538 rounds

- Venture **24%**
- Seed **13%**
- Series A **13%**
- Series B **9%**
- Debt **8%**
- Other **34%**

## What They Backed

Sectors, last 12 months

- AI **234**
- Fintech **49**
- Aerospace & Space **41**
- Biotech **27**
- Big Data & Analytics **24**
- Financial Services **23**

## Cheques by Quarter

Led Joined

157 Q1 25

123 Q2 25

185 Q3 25

194 Q4 25

181 Q1 26

161 Q2 26

119 Q3 26

32 Q4 26

The last bar is the quarter still running.

## Lists Like This

- [VC firms backing AI 4,329](https://millionrounds.com/lists/vc-firms-ai)
- [VC firms backing Fintech 1,856](https://millionrounds.com/lists/vc-firms-fintech)
- [VC firms backing Big Data & Analytics 1,248](https://millionrounds.com/lists/vc-firms-big-data)
- [VC firms backing Biotech 1,207](https://millionrounds.com/lists/vc-firms-biotech)
- [VC firms backing Robotics 1,098](https://millionrounds.com/lists/vc-firms-robotics)
- [VC firms backing Construction 1,025](https://millionrounds.com/lists/vc-firms-construction)
- [VC firms backing Energy 998](https://millionrounds.com/lists/vc-firms-energy)
- [PE firms backing AI 956](https://millionrounds.com/lists/pe-firms-ai)
- [VC firms backing Cybersecurity 950](https://millionrounds.com/lists/vc-firms-cybersecurity)

[All investor lists *→*](https://millionrounds.com/lists)

## Quick answers about PE firms backing Salestech

### Who are the most active PE firms backing Salestech?

By cheques observed, the most active are Gaingels, Pioneer Fund, Morgan Stanley Investment Management, General Atlantic and TCV.

### How many PE firms backing Salestech are there?

26 are on record. 96% made an investment in the last 12 months and 46% have led a round.

### Which stages do PE firms backing Salestech back?

Of the rounds with a named stage in the last 12 months, mostly Seed (20%) and Series A (19%).

### How big are the rounds PE firms backing Salestech join?

The typical (median) round among the leading investors here is $35M.

### Which sectors do PE firms backing Salestech back most?

In the last 12 months, mostly AI, Fintech and Aerospace & Space.

### Which PE firms backing Salestech lead the most rounds?

General Atlantic (32 led), TCV (17 led) and GIC (17 led).

### Where are PE firms backing Salestech based?

Among the most active, most are based in the United States (16), the United Kingdom (2) and Singapore (1).

### What have PE firms backing Salestech invested in recently?

Recent rounds include Nyquis (Seed, Nov 2026, with Pioneer Fund), Nooks (Growth, Nov 2026, with General Catalyst's Customer Value Fund (CVF)) and Northwood Space (Series C, Nov 2026, with StepStone).

Built from the rounds we watched, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections)