# PE firms backing Martech (2026 list)

> 48 PE firms backing Martech, 94% active in the last 12 months. Led by Gaingels, Goldman Sachs, Citibank. Ranked by what they funded.

Source: https://millionrounds.com/lists/pe-firms-martech (Millionrounds; every figure on the page links to its filing or article)

[Investor Lists](https://millionrounds.com/lists)

# PE firms backing Martech

Updated 7 November 2026

PE firms we have observed in a martech round in the last two years.

[See all 48 *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fpe-firms-martech)The top 25

**48** investors on the list No change this week

**637** cheques in 12 months *+3%* against the market

**$45M** median round they joined *+464%* against the market median

**94%** wrote a cheque in 12 months

**48%** have led a round

## The Top 25

Ordered by cheques observed, never by anything anyone paid for

Deploying now (24)

- 1 [Gaingels](https://millionrounds.com/fund/gaingels) *Deploying now* Private equity · United States **1,010** **$8M** median round **Oct 2026** last seen
- 2 [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) *Deploying now* Private equity · United States **758** **$73M** median round **Oct 2026** last seen
- 3 [Citibank](https://millionrounds.com/fund/citi) *Deploying now* Growth equity · United States **566** **$20M** median round **Oct 2026** last seen
- 4 [General Atlantic](https://millionrounds.com/fund/general-atlantic) *Deploying now* Private equity · United States **273** **$127M** median round **Oct 2026** last seen
- 5 [HSBC](https://millionrounds.com/fund/hsbc) *Deploying now* Growth equity · United Kingdom **234** **$45M** median round **Oct 2026** last seen
- 6 [Fin Capital](https://millionrounds.com/fund/fin-capital) *Deploying now* Private equity · United States **120** **$15M** median round **Sept 2026** last seen
- 7 [JMI Equity](https://millionrounds.com/fund/jmi-equity) *Deploying now* Private equity · United States **116** **$50M** median round **Sept 2026** last seen
- 8 [L Catterton](https://millionrounds.com/fund/l-catterton) *Deploying now* Private equity · United States **110** **$34M** median round **Oct 2026** last seen
- 9 [Galaxy Digital](https://millionrounds.com/fund/galaxy-digital) *Deploying now* Private equity · United States **94** **$12M** median round **Sept 2026** last seen
- 10 [Iconiq Capital](https://millionrounds.com/fund/iconiq-capital-3) *Deploying now* Growth equity · Sri Lanka **87** **$75M** median round **Sept 2026** last seen
- 11 [National Bank of Canada](https://millionrounds.com/fund/national-bank-of-canada) *Deploying now* Private equity · Canada **77** **$74M** median round **Sept 2026** last seen
- 12 [YFM Equity Partners](https://millionrounds.com/fund/yfm-equity-partners) *Deploying now* Private equity · United Kingdom **66** **$6.2M** median round **Sept 2026** last seen
- 13 [Atlantic](https://millionrounds.com/fund/atlantic) *Deploying now* Private equity · Germany **53** **$35M** median round **Oct 2026** last seen
- 14 [Raptor Group](https://millionrounds.com/fund/raptor-group) *Deploying now* Private equity · United States **50** **$15M** median round **Sept 2026** last seen
- 15 [Goldman Sachs Alternatives](https://millionrounds.com/fund/goldman-sachs-alternatives) *Deploying now* Growth equity **24** **$110M** median round **Oct 2026** last seen
- 16 [Northwestern Mutual](https://millionrounds.com/fund/northwestern-mutual-future-ventures) *Deploying now* Private equity · United States **21** **$16M** median round **Oct 2026** last seen
- 17 [Silversmith Capital Partners](https://millionrounds.com/fund/silversmith-capital-partners) quiet Private equity · United States **15** **$64M** median round **Jul 2025** last seen
- 18 [Partners Group](https://millionrounds.com/fund/partners-group) *Deploying now* Private equity · Switzerland **14** **$140M** median round **Oct 2026** last seen
- 19 [Mobeus Equity Partners](https://millionrounds.com/fund/mobeus) *Deploying now* Private equity · United Kingdom **11** **$11M** median round **Jul 2026** last seen
- 20 [ChrysCapital](https://millionrounds.com/fund/chryscapital) *Deploying now* Private equity · United States **8** **$153M** median round **Dec 2025** last seen
- 21 [Ellerston Capital](https://millionrounds.com/fund/ellerston-capital) *Deploying now* Private equity · Australia **7** **$15M** median round **Dec 2025** last seen
- 22 [Iron Gate Capital](https://millionrounds.com/fund/iron-gate-capital) *Deploying now* Private equity · United States **6** **$10M** median round **Jan 2026** last seen
- 23 [Micron Ventures](https://millionrounds.com/fund/micron-ventures) *Deploying now* Growth equity · United States **6** **$28M** median round **Oct 2026** last seen
- 24 [TIAA Ventures](https://millionrounds.com/fund/tiaa-ventures) *Deploying now* Growth equity **6** **$78M** median round **Apr 2026** last seen
- 25 [Amex Ventures](https://millionrounds.com/fund/amex-ventures) *Deploying now* Growth equity · United States **5** **$120M** median round **Nov 2026** last seen

**23 more on this list**

All 48 are in the app, with filters for stage, sector and market. A free account shows 10 per search, Pro up to 1,000.

[See the whole list *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fpe-firms-martech)

## The Newest Cheques

Rounds this list's investors joined most recently

- **4** Nov **[Nooks](https://millionrounds.com/company/nooks)** Growth · $500M *Led by* [General Catalyst's Customer Value Fund (CVF)](https://millionrounds.com/fund/general-catalyst-s-customer-value-fund-cvf)
- **3** Nov **[Traversal](https://millionrounds.com/company/traversal)** Series B · $120M *With* [Amex Ventures](https://millionrounds.com/fund/amex-ventures)
- **30** Oct **[Neoen](https://millionrounds.com/company/neoen)** Debt · $1.3B *With* [HSBC](https://millionrounds.com/fund/hsbc)
- **29** Oct **[Solink](https://millionrounds.com/company/solink)** Growth · $100M *With* [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs)
- **27** Oct **[Kanahoma](https://millionrounds.com/company/kanahoma)** Round *Led by* [Virent Capital](https://millionrounds.com/fund/virent-capital)
- **26** Oct **[Glance](https://millionrounds.com/company/glance)** Other *Led by* [L Catterton](https://millionrounds.com/fund/l-catterton)

## Stages This Year

573 rounds

- Debt **22%**
- Venture **21%**
- Series A **11%**
- Growth **8%**
- Series B **8%**
- Other **30%**

## What They Backed

Sectors, last 12 months

- AI **173**
- Fintech **61**
- Financial Services **46**
- Aerospace & Space **42**
- Energy **31**
- Big Data & Analytics **29**

## Cheques by Quarter

Led Joined

148 Q1 25

161 Q2 25

164 Q3 25

209 Q4 25

222 Q1 26

188 Q2 26

119 Q3 26

30 Q4 26

The last bar is the quarter still running.

## Lists Like This

- [VC firms backing AI 4,329](https://millionrounds.com/lists/vc-firms-ai)
- [VC firms backing Fintech 1,856](https://millionrounds.com/lists/vc-firms-fintech)
- [VC firms backing Big Data & Analytics 1,248](https://millionrounds.com/lists/vc-firms-big-data)
- [VC firms backing Biotech 1,207](https://millionrounds.com/lists/vc-firms-biotech)
- [VC firms backing Robotics 1,098](https://millionrounds.com/lists/vc-firms-robotics)
- [VC firms backing Construction 1,025](https://millionrounds.com/lists/vc-firms-construction)
- [VC firms backing Energy 998](https://millionrounds.com/lists/vc-firms-energy)
- [PE firms backing AI 956](https://millionrounds.com/lists/pe-firms-ai)
- [VC firms backing Cybersecurity 950](https://millionrounds.com/lists/vc-firms-cybersecurity)

[All investor lists *→*](https://millionrounds.com/lists)

## Quick answers about PE firms backing Martech

### Who are the most active PE firms backing Martech?

By cheques observed, the most active are Gaingels, Goldman Sachs, Citibank, General Atlantic and HSBC.

### How many PE firms backing Martech are there?

48 are on record. 94% made an investment in the last 12 months and 48% have led a round.

### Which stages do PE firms backing Martech back?

Of the rounds with a named stage in the last 12 months, mostly Debt (33%) and Series A (16%).

### How big are the rounds PE firms backing Martech join?

The typical (median) round among the leading investors here is $35M.

### Which sectors do PE firms backing Martech back most?

In the last 12 months, mostly AI, Fintech and Financial Services.

### Which PE firms backing Martech lead the most rounds?

General Atlantic (32 led), Goldman Sachs (22 led) and Goldman Sachs Alternatives (13 led).

### Where are PE firms backing Martech based?

Among the most active, most are based in the United States (15), the United Kingdom (3) and Sri Lanka (1).

### What have PE firms backing Martech invested in recently?

Recent rounds include Nooks (Growth, Nov 2026, with General Catalyst's Customer Value Fund (CVF)), Traversal (Series B, Nov 2026, with Amex Ventures) and Neoen (Debt, Oct 2026, with HSBC).

Built from the rounds we watched, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections)
