# Growth consumer Goods investors (2026 list)

> 29 growth consumer Goods investors, 100% active in the last 12 months. Led by Techstars, Google Ventures, Insight Partners. Ranked by what they funded.

Source: https://millionrounds.com/lists/growth-cpg-investors (Millionrounds; every figure on the page links to its filing or article)

[Investor Lists](https://millionrounds.com/lists)

# Growth consumer Goods investors

Updated 7 November 2026

Firms we have watched take part in a growth round raised by a consumer Goods company in the last two years. Both the stage and the sector are what they did, not what their website says.

[See all 29 *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fgrowth-cpg-investors)The top 25

**29** investors on the list No change this week

**642** cheques in 12 months *-33%* against the market

**$8.8M** median round they joined *+9%* against the market median

**100%** wrote a cheque in 12 months

**62%** have led a round

## The Top 25

Ordered by cheques observed, never by anything anyone paid for

Deploying now (25)

- 1 [Techstars](https://millionrounds.com/fund/techstars) *Deploying now* VC firm · United States **2,989** **$1.2M** median round **Nov 2026** last seen
- 2 [Google Ventures](https://millionrounds.com/fund/gv) *Deploying now* Corporate VC · United States **884** **$38M** median round **Oct 2026** last seen
- 3 [Insight Partners](https://millionrounds.com/fund/insight-venture-partners) *Deploying now* VC firm · United States **765** **$40M** median round **Oct 2026** last seen
- 4 [Bossa Invest](https://millionrounds.com/fund/bossa-invest) *Deploying now* VC firm · Brazil **657** **$6.7M** median round **Oct 2026** last seen
- 5 [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) *Deploying now* VC firm · United States **338** **$10M** median round **Oct 2026** last seen
- 6 [Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst) *Deploying now* Corporate VC · United States **318** **$30M** median round **Oct 2026** last seen
- 7 [Warburg Pincus](https://millionrounds.com/fund/warburg-pincus) *Deploying now* Private equity · United States **260** **$124M** median round **Oct 2026** last seen
- 8 [645 Ventures](https://millionrounds.com/fund/645-ventures) *Deploying now* VC firm · United States **120** **$10M** median round **Oct 2026** last seen
- 9 [Beringea](https://millionrounds.com/fund/beringea) *Deploying now* Private equity · United States **116** **$8.8M** median round **Sept 2026** last seen
- 10 [Matchstick Ventures](https://millionrounds.com/fund/matchstick-ventures) *Deploying now* VC firm · United States **96** **$3.3M** median round **Sept 2026** last seen
- 11 [Change Ventures](https://millionrounds.com/fund/change-ventures) *Deploying now* VC firm · Estonia **89** **$4.4M** median round **Sept 2026** last seen
- 12 [Alteria Capital](https://millionrounds.com/fund/alteria-capital) *Deploying now* Venture debt · India **81** **$11M** median round **Oct 2026** last seen
- 13 [Innovestor](https://millionrounds.com/fund/innovestor) *Deploying now* Angel network · Finland **58** **$2.5M** median round **Oct 2026** last seen
- 14 [Shilling VC](https://millionrounds.com/fund/shilling) *Deploying now* VC firm · Portugal **56** **$4.4M** median round **Sept 2026** last seen
- 15 [Flashpoint](https://millionrounds.com/fund/flashpoint-2) *Deploying now* Growth equity · United Kingdom **50** **$7M** median round **May 2026** last seen
- 16 [Coinvest Capital](https://millionrounds.com/fund/coinvest-capital) *Deploying now* VC firm · Lithuania **44** **$1.3M** median round **Oct 2026** last seen
- 17 [Volition Capital](https://millionrounds.com/fund/volition-capital) *Deploying now* VC firm · United States **37** **$22M** median round **Oct 2026** last seen
- 18 [FIRSTPICK](https://millionrounds.com/fund/firstpick) *Deploying now* VC firm · Lithuania **33** **$625K** median round **Sept 2026** last seen
- 19 [Fireside Ventures](https://millionrounds.com/fund/fireside-ventures) *Deploying now* VC firm · India **33** **$6M** median round **Oct 2026** last seen
- 20 [Puma Growth Partners](https://millionrounds.com/fund/puma-growth-partners) *Deploying now* Growth equity · United Kingdom **5** **$11M** median round **Oct 2026** last seen
- 21 [ProVen VCTs](https://millionrounds.com/fund/proven-vcts) *Deploying now* Growth equity **5** **$7M** median round **Jul 2026** last seen
- 22 [Black Peak Capital](https://millionrounds.com/fund/blackpeak-capital) *Deploying now* Private equity · Bulgaria **4** **$29M** median round **Apr 2026** last seen
- 23 [Guinness Ventures](https://millionrounds.com/fund/guinness-ventures) *Deploying now* VC firm · United Kingdom **4** **$12M** median round **Jul 2026** last seen
- 24 [Rianta Capital](https://millionrounds.com/fund/rianta-capital) *Deploying now* VC firm · Switzerland **4** **$15M** median round **Jul 2026** last seen
- 25 [Venture Guides](https://millionrounds.com/fund/venture-guides) *Deploying now* VC firm · United States **3** **$12M** median round **Aug 2026** last seen

**4 more on this list**

All 29 are in the app, with filters for stage, sector and market. A free account shows 10 per search, Pro up to 1,000.

[See the whole list *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fgrowth-cpg-investors)

## The Newest Cheques

Rounds this list's investors joined most recently

- **4** Nov **[Lazarus AI](https://millionrounds.com/company/lazarus-ai)** $43M *With* [Techstars](https://millionrounds.com/fund/techstars)
- **30** Oct **[Ace Blend](https://millionrounds.com/company/ace-blend)** Series A · $9.9M *With* [Fireside Ventures](https://millionrounds.com/fund/fireside-ventures)
- **27** Oct **[General Compute](https://millionrounds.com/company/general-compute)** Series A · $100M *With* [Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst)
- **27** Oct **[Troovy](https://millionrounds.com/company/troovy)** Series B · $12M *Led by* [Fireside Ventures](https://millionrounds.com/fund/fireside-ventures)
- **26** Oct **[Amaha](https://millionrounds.com/company/amaha)** Other · $11M *With* [Fireside Ventures](https://millionrounds.com/fund/fireside-ventures)
- **25** Oct **[Freedom](https://millionrounds.com/company/freedom)** Round *Led by* [Bossa Invest](https://millionrounds.com/fund/bossa-invest)

## Stages This Year

603 rounds

- Series A **21%**
- Venture **21%**
- Seed **16%**
- Series B **9%**
- Growth **6%**
- Other **28%**

## What They Backed

Sectors, last 12 months

- AI **202**
- Fintech **40**
- IT Services **40**
- Healthcare **38**
- Biotech **32**
- Big Data & Analytics **32**

## Cheques by Quarter

Led Joined

262 Q1 25

248 Q2 25

270 Q3 25

240 Q4 25

228 Q1 26

153 Q2 26

147 Q3 26

38 Q4 26

The last bar is the quarter still running.

## Lists Like This

- [Seed AI investors 2,922](https://millionrounds.com/lists/seed-ai-investors)
- [Series A AI investors 2,490](https://millionrounds.com/lists/series-a-ai-investors)
- [Series B AI investors 1,557](https://millionrounds.com/lists/series-b-ai-investors)
- [Pre-seed AI investors 1,286](https://millionrounds.com/lists/pre-seed-ai-investors)
- [Growth AI investors 1,186](https://millionrounds.com/lists/growth-ai-investors)
- [Series A fintech investors 950](https://millionrounds.com/lists/series-a-fintech-investors)
- [Series C AI investors 930](https://millionrounds.com/lists/series-c-ai-investors)
- [Seed fintech investors 925](https://millionrounds.com/lists/seed-fintech-investors)
- [Series A biotech investors 650](https://millionrounds.com/lists/series-a-biotech-investors)

[All investor lists *→*](https://millionrounds.com/lists)

## Reading for founders at Series B and scaling

- Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Reid Hoffman · 2018 3.95 from 7,118 ratings on Goodreads Scaling and operations Leading and managing Moats and competition About the book Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or… On AmazonListen on Audible
- One Page Talent Management: Eliminating Complexity, Adding Value Marc Effron · 2010 4.00 from 311 ratings on Goodreads Leading and managing Hiring and culture Scaling and operations About the book A Revolutionary Approach to Talent Management You know that winning in today’s marketplace requires top quality talent. You also know what it takes to build that talent, and you spend significant financial and human resources to make it happen. Yet somehow, your company’s… On AmazonListen on Audible
- The Culture Code: The Secrets of Highly Successful Groups Daniel Coyle · 2017 4.24 from 37,412 ratings on Goodreads Hiring and culture Leading and managing About the book What do Pixar, Google and the San Antonio Spurs basketball team have in common?The answer is that they all owe their extraordinary success to their team-building skills. In The Culture Code, Daniel Coyle goes inside some of the most effective organisations in the world and… On AmazonListen on Audible
- Scaling Up: How a Few Companies Make It...and Why the Rest Don't Verne Harnish · 2014 4.16 from 6,229 ratings on Goodreads Scaling and operations Leading and managing About the book Winner of the 2015 International Book Awards for General Business Winner of the 2015 National Indie Excellence Award for General Business Winner of the 2015 Readers' Favorite International Book Award Gold Medal for Non-Fiction Business Winner of the 2015 Paris Book… On AmazonListen on Audible

More books for founders and investors on the [Reading List](https://millionrounds.com/reading-list?role=founder&stage=scaling).

As an Amazon Associate we earn from qualifying purchases.

## Quick answers about growth consumer Goods investors

### Who are the most active growth consumer Goods investors?

By cheques observed, the most active are Techstars, Google Ventures, Insight Partners, Bossa Invest and Upfront Ventures.

### How many growth consumer Goods investors are there?

29 are on record. 100% made an investment in the last 12 months and 62% have led a round.

### Which stages do growth consumer Goods investors back?

Of the rounds with a named stage in the last 12 months, mostly Series A (30%) and Seed (23%).

### How big are the rounds growth consumer Goods investors join?

The typical (median) round among the leading investors here is $10M.

### Which sectors do growth consumer Goods investors back most?

In the last 12 months, mostly AI, Fintech and IT Services.

### Which growth consumer Goods investors lead the most rounds?

Insight Partners (43 led), Google Ventures (33 led) and Warburg Pincus (9 led).

### Where are growth consumer Goods investors based?

Among the most active, most are based in the United States (11), the United Kingdom (3) and India (2).

### What have growth consumer Goods investors invested in recently?

Recent rounds include Lazarus AI (Nov 2026, with Techstars), Ace Blend (Series A, Oct 2026, with Fireside Ventures) and General Compute (Series A, Oct 2026, with Endeavor Catalyst).

Built from the rounds we watched, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections)