# Corporate VCs backing Martech (2026 list)

> 18 corporate VCs backing Martech, 94% active in the last 12 months. Led by Google Ventures, Salesforce Ventures, Coinbase Ventures. Ranked by what they funded.

Source: https://millionrounds.com/lists/corporate-vcs-martech (Millionrounds; every figure on the page links to its filing or article)

[Investor Lists](https://millionrounds.com/lists)

# Corporate VCs backing Martech

Updated 7 November 2026

Corporate VCs we have observed in a martech round in the last two years.

[See all 18 *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fcorporate-vcs-martech)The top 18

**18** investors on the list *-2* this week

**474** cheques in 12 months *-8%* against the market

**$18M** median round they joined *+124%* against the market median

**94%** wrote a cheque in 12 months

**39%** have led a round

## The Top 18

Ordered by cheques observed, never by anything anyone paid for

Deploying now (17)

- 1 [Google Ventures](https://millionrounds.com/fund/gv) *Deploying now* Corporate VC · United States **884** **$38M** median round **Oct 2026** last seen
- 2 [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) *Deploying now* Corporate VC · United States **649** **$26M** median round **Nov 2026** last seen
- 3 [Coinbase Ventures](https://millionrounds.com/fund/coinbase) *Deploying now* Corporate VC · United States **465** **$9.8M** median round **Nov 2026** last seen
- 4 [Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst) *Deploying now* Corporate VC · United States **318** **$30M** median round **Oct 2026** last seen
- 5 [Z Venture Capital](https://millionrounds.com/fund/z-venture-capital) *Deploying now* Corporate VC · Japan **200** **$10M** median round **Oct 2026** last seen
- 6 [M Ventures](https://millionrounds.com/fund/m-ventures) *Deploying now* Corporate VC · Switzerland **143** **$15M** median round **Sept 2026** last seen
- 7 [Advantage Capital](https://millionrounds.com/fund/advantage-capital) *Deploying now* Corporate VC · United States **142** **$4.1M** median round **Sept 2026** last seen
- 8 [BDMI](https://millionrounds.com/fund/1745-ventures) quiet Corporate VC · United States **120** **$7M** median round **Oct 2025** last seen
- 9 [SE Ventures](https://millionrounds.com/fund/se-ventures) *Deploying now* Corporate VC · United States **112** **$16M** median round **Oct 2026** last seen
- 10 [Endeavor](https://millionrounds.com/fund/endeavor) *Deploying now* Corporate VC · United States **106** **$25M** median round **Sept 2026** last seen
- 11 [Second Century Ventures](https://millionrounds.com/fund/second-century-ventures) *Deploying now* Corporate VC · United States **103** **$4.4M** median round **Jul 2026** last seen
- 12 [Colopl Next](https://millionrounds.com/fund/colopl-next) *Deploying now* Corporate VC · Japan **69** **$2.8M** median round **Sept 2026** last seen
- 13 [HubSpot Ventures](https://millionrounds.com/fund/hubspot-ventures) *Deploying now* Corporate VC · United States **64** **$25M** median round **Nov 2026** last seen
- 14 [Access Industries](https://millionrounds.com/fund/access-industries) *Deploying now* Corporate VC · United States **53** **$50M** median round **Oct 2026** last seen
- 15 [CapitalG](https://millionrounds.com/fund/capitalg) *Deploying now* Corporate VC · Canada **51** **$213M** median round **Oct 2026** last seen
- 16 [NetEase](https://millionrounds.com/fund/netease) *Deploying now* Corporate VC · Japan **33** **$30M** median round **Oct 2026** last seen
- 17 [Meta](https://millionrounds.com/fund/meta) *Deploying now* Corporate VC · United States **28** **$11M** median round **Oct 2026** last seen
- 18 [Simplex Ventures](https://millionrounds.com/fund/simplex-ventures) *Deploying now* Corporate VC **2** **$20M** median round **Apr 2026** last seen

## The Newest Cheques

Rounds this list's investors joined most recently

- **5** Nov **[Soter Insure](https://millionrounds.com/company/soter-insure)** Series B *With* [Coinbase Ventures](https://millionrounds.com/fund/coinbase)
- **5** Nov **[Zipline](https://millionrounds.com/company/zipline)** Growth · $1.5B *With* [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures)
- **3** Nov **[Applied Compute](https://millionrounds.com/company/applied-compute)** Other · $350M *With* [HubSpot Ventures](https://millionrounds.com/fund/hubspot-ventures)
- **29** Oct **[Upwind](https://millionrounds.com/company/upwind)** Series C · $400M *With* [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures)
- **28** Oct **[Foundry Robotics](https://millionrounds.com/company/foundry-robotics)** Series A · $100M *With* [SE Ventures](https://millionrounds.com/fund/se-ventures)
- **27** Oct **[General Compute](https://millionrounds.com/company/general-compute)** Series A · $100M *With* [Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst)

## Stages This Year

441 rounds

- Series A **22%**
- Seed **15%**
- Series B **13%**
- Venture **13%**
- Series C **10%**
- Other **27%**

## What They Backed

Sectors, last 12 months

- AI **188**
- Fintech **63**
- Web3 & Crypto **43**
- Big Data & Analytics **34**
- Financial Services **24**
- Construction **22**

## Cheques by Quarter

Led Joined

135 Q1 25

125 Q2 25

143 Q3 25

151 Q4 25

143 Q1 26

133 Q2 26

116 Q3 26

27 Q4 26

The last bar is the quarter still running.

## Lists Like This

- [VC firms backing AI 4,329](https://millionrounds.com/lists/vc-firms-ai)
- [VC firms backing Fintech 1,856](https://millionrounds.com/lists/vc-firms-fintech)
- [VC firms backing Big Data & Analytics 1,248](https://millionrounds.com/lists/vc-firms-big-data)
- [VC firms backing Biotech 1,207](https://millionrounds.com/lists/vc-firms-biotech)
- [VC firms backing Robotics 1,098](https://millionrounds.com/lists/vc-firms-robotics)
- [VC firms backing Construction 1,025](https://millionrounds.com/lists/vc-firms-construction)
- [VC firms backing Energy 998](https://millionrounds.com/lists/vc-firms-energy)
- [PE firms backing AI 956](https://millionrounds.com/lists/pe-firms-ai)
- [VC firms backing Cybersecurity 950](https://millionrounds.com/lists/vc-firms-cybersecurity)

[All investor lists *→*](https://millionrounds.com/lists)

## Quick answers about corporate VCs backing Martech

### Who are the most active corporate VCs backing Martech?

By cheques observed, the most active are Google Ventures, Salesforce Ventures, Coinbase Ventures, Endeavor Catalyst and Z Venture Capital.

### How many corporate VCs backing Martech are there?

18 are on record. 94% made an investment in the last 12 months and 39% have led a round.

### Which stages do corporate VCs backing Martech back?

Of the rounds with a named stage in the last 12 months, mostly Series A (28%) and Seed (20%).

### How big are the rounds corporate VCs backing Martech join?

The typical (median) round among the leading investors here is $20M.

### Which sectors do corporate VCs backing Martech back most?

In the last 12 months, mostly AI, Fintech and Web3 & Crypto.

### Which corporate VCs backing Martech lead the most rounds?

Google Ventures (33 led), CapitalG (20 led) and Salesforce Ventures (12 led).

### Where are corporate VCs backing Martech based?

Among the most active, most are based in the United States (12), Japan (3) and Switzerland (1).

### What have corporate VCs backing Martech invested in recently?

Recent rounds include Soter Insure (Series B, Nov 2026, with Coinbase Ventures), Zipline (Growth, Nov 2026, with Salesforce Ventures) and Applied Compute (Other, Nov 2026, with HubSpot Ventures).

Built from the rounds we watched, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections)
