# Corporate VCs backing Marketplaces (2026 list) > 20 corporate VCs backing Marketplaces, 95% active in the last 12 months. Led by Google Ventures, Coinbase Ventures, Endeavor Catalyst. Source: https://millionrounds.com/lists/corporate-vcs-marketplace (Millionrounds; every figure on the page links to its filing or article) [Investor Lists](https://millionrounds.com/lists) # Corporate VCs backing Marketplaces Updated 7 November 2026 Corporate VCs we have observed in a marketplaces round in the last two years. [See all 20 *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fcorporate-vcs-marketplace)The top 20 **20** investors on the list No change this week **403** cheques in 12 months *-3%* against the market **$18M** median round they joined *+121%* against the market median **95%** wrote a cheque in 12 months **50%** have led a round ## The Top 20 Ordered by cheques observed, never by anything anyone paid for Deploying now (19) - 1 [Google Ventures](https://millionrounds.com/fund/gv) *Deploying now* Corporate VC · United States **884** **$38M** median round **Oct 2026** last seen - 2 [Coinbase Ventures](https://millionrounds.com/fund/coinbase) *Deploying now* Corporate VC · United States **465** **$9.8M** median round **Nov 2026** last seen - 3 [Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst) *Deploying now* Corporate VC · United States **318** **$30M** median round **Oct 2026** last seen - 4 [SoftBank BB Corp](https://millionrounds.com/fund/softbank) *Deploying now* Corporate VC · Japan **158** **$159M** median round **Oct 2026** last seen - 5 [Eli Lilly](https://millionrounds.com/fund/eli-lilly) *Deploying now* Corporate VC · United States **137** **$56M** median round **Nov 2026** last seen - 6 [Rabobank](https://millionrounds.com/fund/rabobank) *Deploying now* Corporate VC · Netherlands **122** **$3.2M** median round **Nov 2026** last seen - 7 [SE Ventures](https://millionrounds.com/fund/se-ventures) *Deploying now* Corporate VC · United States **112** **$16M** median round **Oct 2026** last seen - 8 [Endeavor](https://millionrounds.com/fund/endeavor) *Deploying now* Corporate VC · United States **106** **$25M** median round **Sept 2026** last seen - 9 [Hitachi Ventures](https://millionrounds.com/fund/hitachi-ventures) *Deploying now* Corporate VC · Germany **59** **$31M** median round **Oct 2026** last seen - 10 [CapitalG](https://millionrounds.com/fund/capitalg) *Deploying now* Corporate VC · Canada **51** **$213M** median round **Oct 2026** last seen - 11 [Motley Fool Ventures](https://millionrounds.com/fund/motley-fool-ventures) *Deploying now* Corporate VC · United States **45** **$9.2M** median round **Sept 2026** last seen - 12 [eBay](https://millionrounds.com/fund/ebay) *Deploying now* Corporate VC · United States **32** **$25M** median round **Jul 2026** last seen - 13 [Bertelsmann India Investments](https://millionrounds.com/fund/bertelsmann-india-investments) *Deploying now* Corporate VC · India **17** **$27M** median round **Oct 2026** last seen - 14 [Burda Principal Investments](https://millionrounds.com/fund/burda-principal-investments) *Deploying now* Corporate VC · Germany **8** **$20M** median round **Jul 2026** last seen - 15 [Henkel Ventures](https://millionrounds.com/fund/henkel-ventures) *Deploying now* Corporate VC · Germany **6** **$13M** median round **Oct 2026** last seen - 16 [iHeartMedia](https://millionrounds.com/fund/iheartmedia) *Deploying now* Corporate VC · United States **3** **$6.5M** median round **Nov 2025** last seen - 17 [Borusan Ventures](https://millionrounds.com/fund/borusan-ventures) *Deploying now* Corporate VC · United States **2** **$15M** median round **Oct 2026** last seen - 18 [Catalyst by Wellstar](https://millionrounds.com/fund/catalyst-by-wellstar) *Deploying now* Corporate VC · United States **2** **$14M** median round **Oct 2026** last seen - 19 [AECI](https://millionrounds.com/fund/aeci) quiet Corporate VC · South Africa **1** **$6.8M** median round **Mar 2025** last seen - 20 [H&M Group Ventures (Prev. H&M CO:LAB)](https://millionrounds.com/fund/h-and-m-group-ventures-prev-h-and-m-co-lab) *Deploying now* Corporate VC · Sweden **1** **$4.6M** median round **Nov 2025** last seen ## The Newest Cheques Rounds this list's investors joined most recently - **5** Nov **[T-Therapeutics](https://millionrounds.com/company/t-therapeutics)** Series B · $133M *With* [Eli Lilly](https://millionrounds.com/fund/eli-lilly) - **5** Nov **[Soter Insure](https://millionrounds.com/company/soter-insure)** Series B *With* [Coinbase Ventures](https://millionrounds.com/fund/coinbase) - **5** Nov **[Return](https://millionrounds.com/company/return)** Debt · $936M *With* [Rabobank](https://millionrounds.com/fund/rabobank) - **2** Nov **[General Medicine](https://millionrounds.com/company/general-medicine)** Series B · $120M *With* [Eli Lilly](https://millionrounds.com/fund/eli-lilly) - **31** Oct **[OpenAI](https://millionrounds.com/company/openai)** Other · $20B *With* [SoftBank BB Corp](https://millionrounds.com/fund/softbank) - **31** Oct **[OpenAI](https://millionrounds.com/company/openai)** Other · $11B *With* [SoftBank BB Corp](https://millionrounds.com/fund/softbank) ## Stages This Year 376 rounds - Series A **19%** - Venture **15%** - Series B **13%** - Seed **13%** - Series C **10%** - Other **30%** ## What They Backed Sectors, last 12 months - AI **129** - Fintech **58** - Web3 & Crypto **42** - Biotech **38** - Energy **23** - Big Data & Analytics **20** ## Cheques by Quarter Led Joined 111 Q1 25 104 Q2 25 106 Q3 25 123 Q4 25 128 Q1 26 97 Q2 26 106 Q3 26 33 Q4 26 The last bar is the quarter still running. ## Lists Like This - [VC firms backing AI 4,329](https://millionrounds.com/lists/vc-firms-ai) - [VC firms backing Fintech 1,856](https://millionrounds.com/lists/vc-firms-fintech) - [VC firms backing Big Data & Analytics 1,248](https://millionrounds.com/lists/vc-firms-big-data) - [VC firms backing Biotech 1,207](https://millionrounds.com/lists/vc-firms-biotech) - [VC firms backing Robotics 1,098](https://millionrounds.com/lists/vc-firms-robotics) - [VC firms backing Construction 1,025](https://millionrounds.com/lists/vc-firms-construction) - [VC firms backing Energy 998](https://millionrounds.com/lists/vc-firms-energy) - [PE firms backing AI 956](https://millionrounds.com/lists/pe-firms-ai) - [VC firms backing Cybersecurity 950](https://millionrounds.com/lists/vc-firms-cybersecurity) [All investor lists *→*](https://millionrounds.com/lists) ## Reading for founders in marketplace or platform - The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power – The Essential Economics and Management Guide for Tech Entrepreneurs Michael A. Cusumano · 2019 3.87 from 389 ratings on Goodreads Marketplace or platform About the book A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two… On AmazonListen on Audible - Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna Mike Michalowicz · 2016 4.13 from 209 ratings on Goodreads Marketplace or platform About the book To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place… On AmazonListen on Audible - Trailblazer: The Power of Business as the Greatest Platform for Change [Marc Benioff](https://millionrounds.com/person/marc-benioff) · 2019 3.81 from 2,358 ratings on Goodreads Marketplace or platform About the book NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future, in which changing the world is everyone’s business.“An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in… On AmazonListen on Audible - Sams Teach Yourself SQL™ in 10 Minutes Ben Forta · 1999 4.09 from 1,187 ratings on Goodreads Marketplace or platform About the book Sams Teach Yourself SQL in 10 Minutes has established itself as the gold standard for introductory SQL books, offering a fast-paced accessible tutorial to the major themes and techniques involved in applying the SQL language. Forta¿s examples are clear and his writing style is… On AmazonListen on Audible More books for founders and investors on the [Reading List](https://millionrounds.com/reading-list?role=founder&model=marketplace). As an Amazon Associate we earn from qualifying purchases. ## Quick answers about corporate VCs backing Marketplaces ### Who are the most active corporate VCs backing Marketplaces? By cheques observed, the most active are Google Ventures, Coinbase Ventures, Endeavor Catalyst, SoftBank BB Corp and Eli Lilly. ### How many corporate VCs backing Marketplaces are there? 20 are on record. 95% made an investment in the last 12 months and 50% have led a round. ### Which stages do corporate VCs backing Marketplaces back? Of the rounds with a named stage in the last 12 months, mostly Series A (26%) and Series B (19%). ### How big are the rounds corporate VCs backing Marketplaces join? The typical (median) round among the leading investors here is $20M. ### Which sectors do corporate VCs backing Marketplaces back most? In the last 12 months, mostly AI, Fintech and Web3 & Crypto. ### Which corporate VCs backing Marketplaces lead the most rounds? Google Ventures (33 led), SoftBank BB Corp (23 led) and CapitalG (20 led). ### Where are corporate VCs backing Marketplaces based? Among the most active, most are based in the United States (11), Germany (3) and Japan (1). ### What have corporate VCs backing Marketplaces invested in recently? Recent rounds include T-Therapeutics (Series B, Nov 2026, with Eli Lilly), Soter Insure (Series B, Nov 2026, with Coinbase Ventures) and Return (Debt, Nov 2026, with Rabobank). Built from the rounds we watched, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections)