# Corporate VCs backing E-commerce (2026 list)

> 39 corporate VCs backing E-commerce, 90% active in the last 12 months. Led by Wayra, Google Ventures, Salesforce Ventures. Ranked by what they funded.

Source: https://millionrounds.com/lists/corporate-vcs-ecommerce (Millionrounds; every figure on the page links to its filing or article)

[Investor Lists](https://millionrounds.com/lists)

# Corporate VCs backing E-commerce

Updated 7 November 2026

Corporate VCs we have observed in an E-commerce round in the last two years.

[See all 39 *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fcorporate-vcs-ecommerce)The top 25

**39** investors on the list *+2* this week

**676** cheques in 12 months *-13%* against the market

**$12M** median round they joined *+50%* against the market median

**90%** wrote a cheque in 12 months

**46%** have led a round

## The Top 25

Ordered by cheques observed, never by anything anyone paid for

Deploying now (25)

- 1 [Wayra](https://millionrounds.com/fund/wayra) *Deploying now* Corporate VC · Germany **1,160** **$2M** median round **Sept 2026** last seen
- 2 [Google Ventures](https://millionrounds.com/fund/gv) *Deploying now* Corporate VC · United States **884** **$38M** median round **Oct 2026** last seen
- 3 [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) *Deploying now* Corporate VC · United States **649** **$26M** median round **Nov 2026** last seen
- 4 [Coinbase Ventures](https://millionrounds.com/fund/coinbase) *Deploying now* Corporate VC · United States **465** **$9.8M** median round **Nov 2026** last seen
- 5 [Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst) *Deploying now* Corporate VC · United States **318** **$30M** median round **Oct 2026** last seen
- 6 [Samsung Next](https://millionrounds.com/fund/samsung-next) *Deploying now* Corporate VC · United States **311** **$15M** median round **Nov 2026** last seen
- 7 [Qualcomm Ventures](https://millionrounds.com/fund/qualcomm-ventures) *Deploying now* Corporate VC · United States **228** **$20M** median round **Oct 2026** last seen
- 8 [Z Venture Capital](https://millionrounds.com/fund/z-venture-capital) *Deploying now* Corporate VC · Japan **200** **$10M** median round **Oct 2026** last seen
- 9 [Deutsche Bank](https://millionrounds.com/fund/deutsche-bank) *Deploying now* Corporate VC · Germany **144** **$175M** median round **Nov 2026** last seen
- 10 [M Ventures](https://millionrounds.com/fund/m-ventures) *Deploying now* Corporate VC · Switzerland **143** **$15M** median round **Sept 2026** last seen
- 11 [Advantage Capital](https://millionrounds.com/fund/advantage-capital) *Deploying now* Corporate VC · United States **142** **$4.1M** median round **Sept 2026** last seen
- 12 [Barclays Ventures](https://millionrounds.com/fund/barclays-ventures) *Deploying now* Corporate VC · United Kingdom **128** **$23M** median round **Oct 2026** last seen
- 13 [Visa](https://millionrounds.com/fund/visa) *Deploying now* Corporate VC · United States **123** **$7.5M** median round **Oct 2026** last seen
- 14 [SE Ventures](https://millionrounds.com/fund/se-ventures) *Deploying now* Corporate VC · United States **112** **$16M** median round **Oct 2026** last seen
- 15 [Endeavor](https://millionrounds.com/fund/endeavor) *Deploying now* Corporate VC · United States **106** **$25M** median round **Sept 2026** last seen
- 16 [MasterCard](https://millionrounds.com/fund/mastercard) *Deploying now* Corporate VC · United States **101** **$3.9M** median round **Nov 2026** last seen
- 17 [Nippon Venture Capital](https://millionrounds.com/fund/nippon-venture-capital) *Deploying now* Corporate VC · Japan **95** **$2.9M** median round **Jul 2026** last seen
- 18 [Dell Technologies Capital](https://millionrounds.com/fund/dell-technologies-capital) *Deploying now* Corporate VC · United States **77** **$18M** median round **Oct 2026** last seen
- 19 [Bosch Ventures](https://millionrounds.com/fund/bosch-ventures) *Deploying now* Corporate VC · Germany **75** **$35M** median round **Oct 2026** last seen
- 20 [Axon Partners Group](https://millionrounds.com/fund/axon-partners-group) *Deploying now* Corporate VC · Spain **72** **$5M** median round **Jul 2026** last seen
- 21 [Colopl Next](https://millionrounds.com/fund/colopl-next) *Deploying now* Corporate VC · Japan **69** **$2.8M** median round **Sept 2026** last seen
- 22 [ICF Capital](https://millionrounds.com/fund/icf-capital) *Deploying now* Corporate VC · Spain **58** **$1.4M** median round **Oct 2026** last seen
- 23 [Access Industries](https://millionrounds.com/fund/access-industries) *Deploying now* Corporate VC · United States **53** **$50M** median round **Oct 2026** last seen
- 24 [Orange Ventures](https://millionrounds.com/fund/orange-ventures) *Deploying now* Corporate VC · France **53** **$11M** median round **Sept 2026** last seen
- 25 [CapitalG](https://millionrounds.com/fund/capitalg) *Deploying now* Corporate VC · Canada **51** **$213M** median round **Oct 2026** last seen

**14 more on this list**

All 39 are in the app, with filters for stage, sector and market. A free account shows 10 per search, Pro up to 1,000.

[See the whole list *→*](https://millionrounds.com/login?join=1&next=%2Fapp%2Finvestor-lists%2Fcorporate-vcs-ecommerce)

## The Newest Cheques

Rounds this list's investors joined most recently

- **5** Nov **[Soter Insure](https://millionrounds.com/company/soter-insure)** Series B *With* [Coinbase Ventures](https://millionrounds.com/fund/coinbase)
- **5** Nov **[firmly](https://millionrounds.com/company/firmly)** Series A · $15M *With* [Samsung Next](https://millionrounds.com/fund/samsung-next)
- **5** Nov **[Return](https://millionrounds.com/company/return)** Debt · $936M *With* [Deutsche Bank](https://millionrounds.com/fund/deutsche-bank)
- **5** Nov **[Zipline](https://millionrounds.com/company/zipline)** Growth · $1.5B *With* [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures)
- **4** Nov **[Blitz](https://millionrounds.com/company/blitz)** Pre-seed · $3M *With* [ICMG Group](https://millionrounds.com/fund/icmg-group)
- **29** Oct **[ALLOX](https://millionrounds.com/company/allox)** Seed · $11M *With* [ICF Capital](https://millionrounds.com/fund/icf-capital)

## Stages This Year

628 rounds

- Series A **21%**
- Venture **15%**
- Seed **13%**
- Series B **12%**
- Debt **9%**
- Other **30%**

## What They Backed

Sectors, last 12 months

- AI **264**
- Fintech **72**
- Big Data & Analytics **46**
- Web3 & Crypto **45**
- Financial Services **35**
- Robotics **33**

## Cheques by Quarter

Led Joined

204 Q1 25

194 Q2 25

207 Q3 25

222 Q4 25

216 Q1 26

191 Q2 26

148 Q3 26

47 Q4 26

The last bar is the quarter still running.

## Lists Like This

- [VC firms backing AI 4,329](https://millionrounds.com/lists/vc-firms-ai)
- [VC firms backing Fintech 1,856](https://millionrounds.com/lists/vc-firms-fintech)
- [VC firms backing Big Data & Analytics 1,248](https://millionrounds.com/lists/vc-firms-big-data)
- [VC firms backing Biotech 1,207](https://millionrounds.com/lists/vc-firms-biotech)
- [VC firms backing Robotics 1,098](https://millionrounds.com/lists/vc-firms-robotics)
- [VC firms backing Construction 1,025](https://millionrounds.com/lists/vc-firms-construction)
- [VC firms backing Energy 998](https://millionrounds.com/lists/vc-firms-energy)
- [PE firms backing AI 956](https://millionrounds.com/lists/pe-firms-ai)
- [VC firms backing Cybersecurity 950](https://millionrounds.com/lists/vc-firms-cybersecurity)

[All investor lists *→*](https://millionrounds.com/lists)

## Reading for founders in e-commerce and consumer brands

- Product Research 101: Find Winning Products to Sell on Amazon and Beyond Renae Clark · 2015 4.20 from 304 ratings on Goodreads E-commerce and consumer brands About the book Just getting started with product research and sourcing? Stuck trying to find ideas or find that “perfect” winning product? Want to find good selling products that others are ignoring? Interested in wholesale or private label products? If you answered yes, then this book is for… On AmazonListen on Audible
- You Must Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert Honoree Corder · 2016 4.21 from 280 ratings on Goodreads E-commerce and consumer brands About the book Honorée Corder is the author of dozens of books, she does all sorts of other magical things, and her badassery is legendary. She is Hal Elrod's business partner and co-creator of The Miracle Morning book series, and she coaches high profile professionals, guiding them into some… On AmazonListen on Audible
- The Everything Store: Jeff Bezos and the Age of Amazon Brad Stone · 2013 4.13 from 78,706 ratings on Goodreads E-commerce and consumer brands About the book The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He… On AmazonListen on Audible
- The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power Dana Mattioli · 2024 4.12 from 1,461 ratings on Goodreads E-commerce and consumer brands About the book From veteran Amazon reporter for The Wall Street Journal, and finalist for the Pulitzer Prize in investigative reporting, Dana Mattioli's The Everything War is the shocking, explosive, and untold exposé of Amazon's endless strategic greed, from destroying Main Street to remaking… On AmazonListen on Audible

More books for founders and investors on the [Reading List](https://millionrounds.com/reading-list?role=founder&model=ecommerce).

As an Amazon Associate we earn from qualifying purchases.

## Quick answers about corporate VCs backing E-commerce

### Who are the most active corporate VCs backing E-commerce?

By cheques observed, the most active are Wayra, Google Ventures, Salesforce Ventures, Coinbase Ventures and Endeavor Catalyst.

### How many corporate VCs backing E-commerce are there?

39 are on record. 90% made an investment in the last 12 months and 46% have led a round.

### Which stages do corporate VCs backing E-commerce back?

Of the rounds with a named stage in the last 12 months, mostly Series A (27%) and Seed (17%).

### How big are the rounds corporate VCs backing E-commerce join?

The typical (median) round among the leading investors here is $15M.

### Which sectors do corporate VCs backing E-commerce back most?

In the last 12 months, mostly AI, Fintech and Big Data & Analytics.

### Which corporate VCs backing E-commerce lead the most rounds?

Google Ventures (33 led), CapitalG (20 led) and Salesforce Ventures (12 led).

### Where are corporate VCs backing E-commerce based?

Among the most active, most are based in the United States (13), Germany (3) and Japan (3).

### What have corporate VCs backing E-commerce invested in recently?

Recent rounds include Soter Insure (Series B, Nov 2026, with Coinbase Ventures), firmly (Series A, Nov 2026, with Samsung Next) and Return (Debt, Nov 2026, with Deutsche Bank).

Built from the rounds we watched, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections)