# Where Sports Tech Startups Are Based: 2026 Map of 494 Companies

> Map of where 494 sports tech startups worldwide are based, city by city: New York, London, United Kingdom and San Francisco lead. $9.8B raised between them.

Source: https://millionrounds.com/geo-maps/where-sports-tech-startups-are-based (Millionrounds; every figure on the page links to its filing or article)

Each circle is a city, sized by how many startups are based there. Countries are shaded by their count.

## Leading cities

- New York 35 $1.9B
- London, United Kingdom 32 $327M
- San Francisco 12 $163M
- Paris, France 8 $54M
- Los Angeles 7 $49M
- Toronto 7 $31M
- Chicago 6 $22M
- Boston 5 $2.7B
- Boulder 4 $65M
- San Diego 4 $22M
- Melbourne 4 $17M
- Portland 4 $6.5M
- Las Vegas 4 $3.4M
- Arlington 3 $325M
- Berlin 3 $119M

## By country

- United States 257 $7.4B
- United Kingdom 67 $906M
- Canada 15 $35M
- France 13 $379M
- India 11 $81M
- China 10 $105M
- Germany 9 $248M
- Ireland 8 $32M
- Australia 8 $28M
- Spain 7 $197M
- Japan 6 $20M
- Italy 6 $15M

## Best-funded

- [**DraftKings** United States · $1.5B](https://millionrounds.com/company/draftkings)
- [**Peloton** United States · $1.4B](https://millionrounds.com/company/peloton)
- [**WHOOP** United States · $1.3B](https://millionrounds.com/company/whoop)
- [**Envision Healthcare** United States · $781M](https://millionrounds.com/company/envision-healthcare)
- [**[solidcore]** United States · $325M](https://millionrounds.com/company/solidcore)
- [**Fitness Park** France · $313M](https://millionrounds.com/company/fitness-park)
- [**Eight Sleep** United States · $190M](https://millionrounds.com/company/eight-sleep)
- [**FitXR** United Kingdom · $179M](https://millionrounds.com/company/fitxr)
- [**PureGym** United Kingdom · $165M](https://millionrounds.com/company/puregym)
- [**Basic-Fit** Netherlands · $142M](https://millionrounds.com/company/basic-fit)
- [**Upstream Health** United Kingdom · $140M](https://millionrounds.com/company/upstream-health)
- [**Barça Vision** Spain · $132M](https://millionrounds.com/company/barca-vision)

**How this map is made.** Every startup here has raised money in rounds we track. Each is placed at the city we hold for it, matched to that city's position in GeoNames (cities of 15,000 people or more; geonames.org, CC BY 4.0); startups without a city on record count in the totals but not on the map. Rebuilt nightly; updated 15 November 2026.

## More geo maps

[All geo maps](https://millionrounds.com/geo-maps)

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## Raising where these startups are?

Find the investors who back startups in these cities, with their cheques, rounds and partners, in the app with filters, lists and exports.

[Find investors](https://millionrounds.com/login?join=1&next=/app/investors)[Market maps](https://millionrounds.com/market-maps)