# WPP: portfolio, investments and team

> WPP is a growth equity based in United Kingdom. 38 investments on record, latest Apr 2015. Portfolio, stages, co-investors and team.

Source: https://millionrounds.com/fund/wpp (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Investor](https://millionrounds.com/investors)

# WPP

Last cheque observed Apr 2015. Silence since then is not evidence of inactivity: our sources miss unannounced rounds.

Quiet Growth equity

Series C Series B Venture Big Data Consumer Goods Electric Vehicle

Cheques on record

**0%** of best year **0** **cheques in 12 months**, 38 on record

Since the last cheque **4200** days **00** hrs **00** min **00** sec

Median round **$12M** Rounds led **0 of 38** Sole investor **9 rounds** Exits **11 from the portfolio** Mostly in **United States, 89%**

Pitch WPP

## WPP highlights

- 01 38 rounds on record
- 02 Mostly Series C and Series B: 51% of its rounds
- 03 Sole investor in 9 rounds, median $3.5M
- 04 11 exits from the portfolio

## What they do

- **Type:** Growth equity (from a list, unverified)
- **Cheque size:** Not stated
- **Sectors:** Big Data Consumer Goods Electric Vehicle
- **Based in:** London, United Kingdom
- **Cold pitches:** Not stated

## The record

Every round we can evidence, newest first **38 appearances**

- **2015** 1 round
- **Apr** **[Refinery29](https://millionrounds.com/company/refinery29)** Series D · US **$50M** With 1 other
- **2014** 3 rounds
- **Sept** **[AppNexus](https://millionrounds.com/company/appnexus)** Series E · US **$110M** Sole investor
- **Mar** **[Percolate](https://millionrounds.com/company/percolate)** Series B · US **$24M** With 6 others
- **Feb** **[OrderDynamics](https://millionrounds.com/company/orderdynamics)** Series C · GB **$41M** With 5 others
- **2013** 2 rounds
- **Jun** **[Fullscreen](https://millionrounds.com/company/fullscreen)** Series A · US · techcrunch.com **$30M** With 4 others
- **Apr** **[Beijing second hand information company](https://millionrounds.com/company/beijing-second-hand-information-company)** Series C · CN · finsmes.com **$10M** With 5 others
- **2012** 5 rounds
- **Aug** **[Affectiva](https://millionrounds.com/company/affectiva)** Series C · US · finsmes.com **$12M** With 3 others
- **Jul** **[SAY Media](https://millionrounds.com/company/say-media)** Venture · US · techcrunch.com **$27M** With 7 others
- **Jul** **[Jumptap](https://millionrounds.com/company/jumptap)** Venture · US · techcrunch.com **$28M** With 5 others
- **May** **[Ace Metrix](https://millionrounds.com/company/ace-metrix)** Series C · US · techcrunch.com **$8.0M** With 3 others
- **Apr** **[mySupermarket](https://millionrounds.com/company/mysupermarket)** Series D · US · techcrunch.com **$10M** With 3 others
- **2011** 6 rounds
- **Nov** **[Lumi Technologies](https://millionrounds.com/company/lumi-technologies)** Series A · GB · wpp.com **$1.2M** Sole investor
- **Oct** **[Beijing second hand information company](https://millionrounds.com/company/beijing-second-hand-information-company)** Venture · CN · techcrunch.com **$20M** With 3 others
- **May** **[Domo](https://millionrounds.com/company/domo)** Seed · US · techrockies.com **$10M** With 15 others
- **May** **[nPario](https://millionrounds.com/company/npario)** Venture · US · wpp.com **$5.0M** Sole investor
- **Apr** **[Jumptap](https://millionrounds.com/company/jumptap)** Venture · US · masshightech.com **$20M** With 5 others
- **Mar** **[Visible Technologies](https://millionrounds.com/company/visible-technologies)** Series C · US · techcrunch.com **$6.0M** With 4 others
- **2010** 4 rounds
- **Oct** **[Salesforce Buddy Media](https://millionrounds.com/company/salesforce-buddy-media)** Venture · US · paidcontent.org **$5.0M** Sole investor
- **Jun** **[Ace Metrix](https://millionrounds.com/company/ace-metrix)** Series C · US · thealarmclock.com **$2.2M** With 1 other
- **May** **[TRA](https://millionrounds.com/company/tra)** Series C · US · techcrunch.com **$18M** With 2 others
- **Jan** **[Visible Technologies](https://millionrounds.com/company/visible-technologies)** Series C · US · techcrunch.com **$22M** With 4 others
- **2009** 3 rounds
- **May** **[Visible Technologies](https://millionrounds.com/company/visible-technologies)** Series C · US · venturebeat.com **$6.0M** With 1 other
- **May** **[TRA](https://millionrounds.com/company/tra)** Series B · US **$14M** With 2 others
- **Jan** **[Omniture](https://millionrounds.com/company/omniture)** Venture · US · paidcontent.org **$25M** Sole investor
- **2008** 6 rounds
- **Sept** **[Proclivity Media](https://millionrounds.com/company/proclivity-media)** Series B · US · alleyinsider.com **$5.2M** With 2 others
- **Aug** **[Jumptap](https://millionrounds.com/company/jumptap)** Series D · US · jumptap.com **$26M** With 5 others
- **Jun** **[Yield Software](https://millionrounds.com/company/yield-software)** Series B · US · yieldsoftware.com **$6.0M** With 1 other
- **Apr** **[Chunnel.TV](https://millionrounds.com/company/chunnel-tv)** Seed **$500K** Sole investor
- **Feb** **[NuConomy](https://millionrounds.com/company/nuconomy)** Series A · US · techcrunch.com **$3.0M** Sole investor
- **Jan** **[Integrated Media Measurement (IMMI)](https://millionrounds.com/company/integrated-media-measurement-immi)** Series C · US · paidcontent.org **$25M** With 2 others
- **2007** 3 rounds
- **Sept** **[Visible Technologies](https://millionrounds.com/company/visible-technologies)** Series B · US · techcrunch.com **$12M** With 1 other
- **Sept** **[SAY Media](https://millionrounds.com/company/say-media)** Series D · US · techcrunch.com **$15M** With 4 others
- **May** **[SAY Media](https://millionrounds.com/company/say-media)** Series C · US · videoegg.com **$3.5M** Sole investor
- **2006** 3 rounds
- **Oct** **[Spot Runner](https://millionrounds.com/company/spot-runner)** Series B · US · spotrunner.com **$40M** With 9 others
- **Aug** **[Visible Technologies](https://millionrounds.com/company/visible-technologies)** Series A · US · secinfo.com **$3.5M** Sole investor
- **Jan** **[WildTangent](https://millionrounds.com/company/wildtangent)** Venture · US · sev.prnewswire.com **$13M** With 6 others
- **2005** 1 round
- **Oct** **[M:Metrics](https://millionrounds.com/company/m-metrics)** Series B · US · moconews.net **$7.0M** With 2 others
- **2003** 1 round
- **Nov** **[Visible World](https://millionrounds.com/company/visible-world)** Series B · US · allbusiness.com **$8.0M** With 7 others

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

## The team

We hold **21** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## Exits from the portfolio

Companies it backed that were later bought or listed **11 in all**

**[Visible World](https://millionrounds.com/company/visible-world)** Bought by [Comcast](https://millionrounds.com/fund/comcast) **Undisclosed** Jun 2015

**[Fullscreen](https://millionrounds.com/company/fullscreen)** Bought by [Otter Media](https://millionrounds.com/fund/otter-media) **Undisclosed** Sept 2014

**[Visible Technologies](https://millionrounds.com/company/visible-technologies)** Bought by Cision **Undisclosed** Sept 2014

**[Jumptap](https://millionrounds.com/company/jumptap)** Bought by Millennial Media **$225M** Aug 2013

**[TRA](https://millionrounds.com/company/tra)** Bought by [TiVo](https://millionrounds.com/fund/tivo) **$20M** Jul 2012

**[Salesforce Buddy Media](https://millionrounds.com/company/salesforce-buddy-media)** Bought by Salesforce **$689M** Jun 2012

**[Yield Software](https://millionrounds.com/company/yield-software)** Bought by Autonomy Corporation **Undisclosed** Sept 2011

**[Integrated Media Measurement (IMMI)](https://millionrounds.com/company/integrated-media-measurement-immi)** Bought by [Arbitron](https://millionrounds.com/fund/arbitron) **Undisclosed** Jun 2010

**[NuConomy](https://millionrounds.com/company/nuconomy)** Bought by [LivePerson](https://millionrounds.com/fund/liveperson) **$3.0M** Jan 2010

**[Omniture](https://millionrounds.com/company/omniture)** Bought by [Adobe Systems](https://millionrounds.com/fund/adobe-systems) **$1.8B** Sept 2009

**[M:Metrics](https://millionrounds.com/company/m-metrics)** Bought by [comScore](https://millionrounds.com/fund/comscore) **$44M** May 2008

An exit counts when it came after the firm's first round in the company. From historical deal records.

## Companies it bought

Acquisitions by the firm itself

**Ootworld** **Undisclosed** Jan 2015

**Twist Image** **Undisclosed** May 2014

**VML** **Undisclosed** Oct 2013

**Blue State Digital** **Undisclosed** Dec 2010

**Taxi** **Undisclosed** Nov 2010

**[H-art (WPP)](https://millionrounds.com/company/h-art-wpp)** **Undisclosed** Feb 2009

**24/7 Real Media** **$649M** May 2008

**[Real Media](https://millionrounds.com/company/real-media)** **Undisclosed** May 2007

**24/7 Real Media** **$649M** May 2007

## The cheque

Series C Series B Venture

Median round joined **$12M** the round, not its cheque Alone, median **$3.5M**

Led 0 of 38 rounds **0%**

- **Sole investor:** 9 rounds
- **Last cheque:** Apr 2015
- **Exits:** 11 from the portfolio

Rounds by stage said on their site

- Series C *11*
- Series B *8*
- Venture *8*
- Series A *4*
- Series D *4*
- Seed *2*

Cheques by year Led Joined

2003 2015

Often in the room with

- [Redpoint](https://millionrounds.com/fund/redpoint) 5
- [General Catalyst](https://millionrounds.com/fund/general-catalyst) 4
- [Ignition Partners](https://millionrounds.com/fund/ignition-partners) 4
- [First Round Capital](https://millionrounds.com/fund/first-round-capital) 3
- [Hummer Winblad Venture Partners](https://millionrounds.com/fund/hummer-winblad-venture-partners) 3
- [Kleiner Perkins Caufield & Byers](https://millionrounds.com/fund/kleiner-perkins-caufield-and-byers) 3

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## Who they invest alongside

The investors most often in the same rounds as WPP. A count of rooms they were both in, not a relationship either has claimed.

[**Redpoint** VC firm **5** rounds together](https://millionrounds.com/fund/redpoint)[**General Catalyst** VC firm **4** rounds together](https://millionrounds.com/fund/general-catalyst)[**Ignition Partners** VC firm **4** rounds together](https://millionrounds.com/fund/ignition-partners)[**First Round Capital** VC firm **3** rounds together](https://millionrounds.com/fund/first-round-capital)[**Hummer Winblad Venture Partners** VC firm **3** rounds together](https://millionrounds.com/fund/hummer-winblad-venture-partners)[**Kleiner Perkins Caufield & Byers** VC firm **3** rounds together](https://millionrounds.com/fund/kleiner-perkins-caufield-and-byers)[**Summerhill Venture Partners** Growth equity **3** rounds together](https://millionrounds.com/fund/summerhill-venture-partners)[**Valhalla Partners** VC firm **3** rounds together](https://millionrounds.com/fund/valhalla-partners)[**Advanced Technology Ventures** VC firm **2** rounds together](https://millionrounds.com/fund/advanced-technology-ventures)[**AllianceBernstein** VC firm **2** rounds together](https://millionrounds.com/fund/alliancebernstein)[**Arbitron Investment Arm** Growth equity **2** rounds together](https://millionrounds.com/fund/arbitron-investment-arm)[**August Capital** VC firm **2** rounds together](https://millionrounds.com/fund/august-capital)

## Quick answers about WPP

### What does WPP invest in?

WPP invests most often at Series C and Series B (51% of the rounds on record), in sectors such as Big Data, Consumer Goods and Electric Vehicle.

### How active is WPP?

38 investments on record, 0 of them in the last 12 months. The most recent was in Apr 2015.

### How big are WPP's cheques?

The median round it joins is $12M.

### Does WPP lead rounds?

Rarely, if at all: none of its 38 investments on record names it as the lead.

### Where does WPP invest?

Most of the companies it backs are in the United States (89%), the United Kingdom (5%) and China (5%).

### Is WPP investing now?

No investments in the last 12 months; the latest was in Apr 2015.

### Who does WPP invest alongside?

Most often Redpoint (5 rounds together), General Catalyst (4 rounds together) and Ignition Partners (4 rounds together).

### What kind of investor is WPP?

WPP is a growth equity firm based in London, United Kingdom.

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