# TSG Consumer Partners: portfolio, investments and team > TSG Consumer Partners is a private equity based in United States. 3 investments on record, latest Apr 2017. Portfolio, stages, co-investors and team. Source: https://millionrounds.com/fund/tsg-consumer-partners (Millionrounds; every figure on the page links to its filing or article) United States · [Investor](https://millionrounds.com/investors) # TSG Consumer Partners Last cheque observed Apr 2017. Silence since then is not evidence of inactivity: our sources miss unannounced rounds. Email Private equity Quiet Last fund $3.4B, Nov 2022 Seed Series A Growth B2C B-to-c B2b2c Follow TSG Consumer Partners and see its new cheques in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Ffund%2Ftsg-consumer-partners) Cheques on record **0%** of best year **0** **cheques in 12 months**, 3 on record Since the last cheque **3508** days **00** hrs **00** min **00** sec Median round **$124M** Rounds led **0 of 3** Sole investor **3 rounds** Pitch TSG Consumer Partners ## TSG Consumer Partners highlights - 01 3 rounds on record - 02 Mostly Venture: 100% of its rounds - 03 Sole investor in 3 rounds, median $124M ## What they do > TSG is a global consumer private equity leader with 40 years of experience investing in consumer brands. From their own website - **Type:** Private equity (from a list, unverified) - **Cheque size:** Not stated - **Stages:** Seed Series A Growth Pre-IPO - **Sectors:** B2C B-to-c B2b2c - **Based in:** Larkspur, United States - **Cold pitches:** Not stated ## The record Every round we can evidence, newest first **3 appearances** - **2017** 1 round - **Apr** **[BrewDog](https://millionrounds.com/company/brewdog)** GB · Dailybusinessgroup **$124M** Sole investor - **2012** 1 round - **Jan** **[Alexis Bittar](https://millionrounds.com/company/alexis-bittar)** US · finsmes.com **Undisclosed** Sole investor - **2003** 1 round - **Apr** **[Glaceau](https://millionrounds.com/company/glaceau)** Venture · US **Undisclosed** Sole investor An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor. ## The team Named by the firm itself, on a filing, its Form ADV or its company registration **20 named** AS **Andrew Steven Weilbacher** Chief Compliance Officer i Form ADV BD **Beth Dan Pickens** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed CH **Charles Howard Esserman** DIRECTOR OF THE GENERAL PARTNER OF THE GENERAL PARTNER OF THE GENERAL PARTNER i Filing they signed CS **Colin Samuel Arthur Welch** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed DD **Drew Dan Weilbacher** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed ED **Edward Dan Wong** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed ED **Erik Dan Johnson** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed FB **F. Blythe Jack** MANAGING DIRECTOR OF THE GENERAL PARTNER OF THE GENERAL PARTNER i Filing they signed FB **Frances Blythe Jack** MANAGING MEMBER OF THE GENERAL PARTNER. i Filing they signed ID **Irena Dan Blind** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed JL **James Lewis O'Hara** DIRECTOR OF THE GENERAL PARTNER OF THE GENERAL PARTNER OF THE GENERAL PARTNER i Filing they signed JB **Jennifer Baxter Moser** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed JB **Jessica Baxter Duran** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed JM **John Michael Layman** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed MH **M. Hadley Mullin** DIRECTOR OF THE GENERAL PARTNER OF THE GENERAL PARTNER OF THE GENERAL PARTNER i Filing they signed MD **Margo Dan Hays** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed MH **Mary Hadley Mullin** Senior Managing Partner i Form ADV PD **Peter Dan Costello** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed PH **Pierre Hadley Lecomte** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed WD **William Dan Cooling** Managing Director of the General Partner of the General Partner of the General Partner i Filing they signed We also hold **60** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them. ## What the register says From the firm's own filings with the SEC, which it must file accurately by law **$14B** assets it manages Oct 2026 **Registered** investment adviser full reporting to the SEC - **Legal name:** TSG Consumer Partners LP - **SEC number:** CRD 160826 Funds on its Form ADV **21** private funds, **$16B** in gross assets · filed Mar 2024 - TSG9 L.P. *Private equity* 74 investors $3.5B - TSG7A L.P. *Private equity* 64 investors $2.9B - TSG9 Parallel L.P. *Private equity* 34 investors $2.7B - TSG8 L.P. *Private equity* 52 investors $2.2B - TSG8 Parallel L.P. *Private equity* 33 investors $1.5B - JEDI Coinvestor 1 L.P. *Private equity* 36 investors $921M - Jupiter Coinvestor L.P. *Private equity* 16 investors $603M - TSG7B, L.P. *Private equity* 63 investors $574M - TSG6 L.P. *Private equity* 62 investors $302M - Braves Coinvestor Holdings 1 L.P. and Affiliate *Private equity* 12 investors $230M And 11 more on the filing. Who backs their funds ## 2 LPs on record in TSG Consumer Partners's funds - **Committed:** $325M - **Funds:** 2 - **Vintages:** 2018 to 2022 The institutions that put money into its funds, which the firm then invests in companies. Source: the pension's own report, latest Sept 2025. - [**Oregon Public Employees Retirement Fund** 1 fund *$250M*](https://millionrounds.com/fund/oregon-public-employees) Fund Vintage Committed TSG Consumer Partners 9 2022 $250M - [**Regents of the University of California** 1 fund *$75M*](https://millionrounds.com/fund/regents-of-the-university-of-california) Fund Vintage Committed TSG8 2018 $75M ## What they claim to have backed From their own portfolio page (on their website) **7** of 60 we have independently watched raise [Corepoweryoga](https://millionrounds.com/company/corepower-yoga)[Phlur](https://millionrounds.com/company/phlur)[Popchips](https://millionrounds.com/company/popchips)[Revolve](https://millionrounds.com/company/revolve)[Robinhood](https://millionrounds.com/company/robinhood)[Scopely](https://millionrounds.com/company/scopely)[Wrenchgroup](https://millionrounds.com/company/wrench-group) Alexiafoods Alternahaircare Arrowheadmills Atirestoration Backcountry Cadogantate Canyon Chemicalguys Chloraseptic Coca-cola Cometcleaner Compoundw Crumblcookies Debolespasta Dentek Dogswell Donmiguel Drinkneuro Duckhorn Dudewipes Dutchbros Elfbeauty Eosfitness Famousamos Gardein Gardenofeatin Gerbercollision Harrysfresh Hempz Investor Portal Islandoasis Itcosmetics Kenraprofessional Legacy Lostacos1 Maunaloa Mavis Meguiars Musclemilk Newskinproducts Nuunlife Pabstblueribbon Paige Perriconemd Petsafe Pevonia Planetfitness Powerstop Puravidamiami Pureology Roughcountry Salsas Saltair and 14 more Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded. ## Companies it bought Acquisitions by the firm itself **Backcountry.com** **Undisclosed** Jul 2015 Latest fund on file **$3.4B** raised in Nov 2022 From its SEC filing. Nothing newer is on file yet. ## The cheque Seed Series A Growth Median round joined **$124M** the round, not its cheque Alone, median **$124M** Led 0 of 3 rounds **0%** - **Sole investor:** 3 rounds - **Last cheque:** Apr 2017 Rounds by stage said on their site - Venture *1* - Seed said *-* - Series A said *-* - Growth said *-* - Pre-IPO said *-* Cheques by year Led Joined 2003 2017 **Pitching TSG Consumer Partners?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque. Add to your CRM *→* ## Recently backed The latest companies TSG Consumer Partners put money into. [**BrewDog** $124M · Apr 2017](https://millionrounds.com/company/brewdog) ## Mentioned on podcasts Episodes that name TSG Consumer Partners in their description, not their title. - [The Twenty Minute VC](https://millionrounds.com/podcasts/20vc) 2 Nov 2018 · 35 min 20VC: Ryan Caldbeck on Why The Business Model of VC is Broken, Who is To Blame, How The Best Funds Will Use Data Intelligently Moving Forward & Whether We Are In A Consumer Bubble Or Not? With [Ryan Caldbeck](https://millionrounds.com/person/ryan-caldbeck) Mentions [Canaan](https://millionrounds.com/fund/canaan-partners)[Collaborative Fund](https://millionrounds.com/fund/collaborative-fund)[TSG Consumer Partners](https://millionrounds.com/fund/tsg-consumer-partners) Apple PodcastsShow page - [The Twenty Minute VC](https://millionrounds.com/podcasts/20vc) 12 Feb 2016 · 25 min 20VC FF 035: Why Crowdfunding Is Not Right For Tech Startups with Ryan Caldbeck @ CircleUp With [Ryan Caldbeck](https://millionrounds.com/person/ryan-caldbeck) Mentions [Canaan](https://millionrounds.com/fund/canaan-partners)[TSG Consumer Partners](https://millionrounds.com/fund/tsg-consumer-partners) Apple PodcastsShow page ## Quick answers about TSG Consumer Partners ### What does TSG Consumer Partners invest in? TSG Consumer Partners invests most often at Venture (100% of the rounds on record), in sectors such as B2C, B-to-c and B2b2c. ### How active is TSG Consumer Partners? 3 investments on record, 0 of them in the last 12 months. The most recent was in Apr 2017. ### What has TSG Consumer Partners invested in recently? Its most recent investments on record: BrewDog (Undisclosed round, Apr 2017). ### How big are TSG Consumer Partners's cheques? The median round it joins is $124M. ### Is TSG Consumer Partners investing now? No investments in the last 12 months; the latest was in Apr 2017. ### What kind of investor is TSG Consumer Partners? TSG Consumer Partners is a private equity firm based in Larkspur, United States. ### How much does TSG Consumer Partners manage? About $14B, as regulatory assets under management (Oct 2026). ### Has TSG Consumer Partners raised a new fund? Its latest fund filing with the SEC was in Nov 2022, reporting $3.4B raised. ## Raising now? 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