# Sugar Capital: portfolio, investments and team

> Sugar Capital is a vc firm based in United States. Portfolio, stages, co-investors and team.

Source: https://millionrounds.com/fund/sugar-capital (Millionrounds; every figure on the page links to its filing or article)

United States · [Investor](https://millionrounds.com/investors)

# Sugar Capital

No observed cheques in the sources we track. That is a limit of our coverage, not a finding about this organisation.

Email

Unknown New fund $41M, Jul 2026 VC firm

Pre-seed Seed Series A Commerce Consumer Software

Follow Sugar Capital and see its new cheques in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Ffund%2Fsugar-capital)

Cheques on record

**No rounds observed yet** A limit of the sources we read, not a finding about the firm.

Cheque size, as they say **$500K – $1.5M**

Pitch Sugar Capital

## What they do

> Sugar Capital invests in early stage companies across the commerce ecosystem. From their own website

- **Type:** VC firm (from a list, unverified)
- **Cheque size:** $500K – $1.5M as they say
- **Stages:** Pre-seed Seed Series A
- **Sectors:** Commerce Consumer Software
- **Based in:** San Francisco, United States
- **Cold pitches:** Accepted

## The record

No rounds observed yet. That is a limit of the sources we read, not a finding about the firm. If it has invested, a round will put it here. [Know a round it was in? Tell us](https://millionrounds.com/corrections?slug=sugar-capital).

## The team

Named by the firm itself, on a filing, its Form ADV or its company registration **4 named**

BJ **Brian Jason Sugar** Managing Member of the General Partner i Filing they signed

KW **Krista Wiles Moatz** Managing Member of the General Partner i Filing they signed

LJ **Lisa Jill Sugar** Managing Member of the General Partner i Filing they signed

WD **William Daniel Hawthorne** Managing Member of the General Partner i Filing they signed

We also hold **4** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## What the register says

From the firm's own filings with the SEC, which it must file accurately by law

**$170M** gross assets of its funds Oct 2026

**Exempt** reporting adviser venture or small private funds

- **Legal name:** Sugar Capital Management, LLC
- **SEC number:** CRD 311347

## What they claim to have backed

From their own portfolio page (on their website)

**23** of 58 we have independently watched raise

[Afterpay](https://millionrounds.com/company/afterpay)[AirRobe](https://millionrounds.com/company/airrobe)[Argent](https://millionrounds.com/company/argent)[Bounty](https://millionrounds.com/company/bounty)[Caraway](https://millionrounds.com/company/caraway)[EcoCart](https://millionrounds.com/company/ecocart)[Everlane](https://millionrounds.com/company/everlane)[Feastables](https://millionrounds.com/company/feastables)[Fondue](https://millionrounds.com/company/fondue)[Jurni](https://millionrounds.com/company/jurni)[Lolli](https://millionrounds.com/company/lolli)[Luum](https://millionrounds.com/company/luum)[Omsom](https://millionrounds.com/company/omsom)[Optimizely](https://millionrounds.com/company/optimizely)[POPSUGAR](https://millionrounds.com/company/popsugar)[Roadster](https://millionrounds.com/company/roadster)[Shopping Gives](https://millionrounds.com/company/shoppinggives)[Small Door Vet](https://millionrounds.com/company/small-door)[Split](https://millionrounds.com/company/split)[Starface](https://millionrounds.com/company/starface)[Tracksmith](https://millionrounds.com/company/tracksmith)[True Botanicals](https://millionrounds.com/company/true-botanicals)[chptr](https://millionrounds.com/company/chptr) Airsugar Archive BlackWolf Bonsai Brightland Builder Cake Circ Bites Disco Exponent FEEL Peptides Fluffle Grüns Jolly Jupiter Kin Kinship Leap Liquid+ Livble Lucky F*ck Magna Motion Nostra Novel Olive & June Orita Remark ShopStyle Snif Tech Style Group Tribe Dynamics Ultra Violet Webeyez

Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.

New fund on file

**$41M**

raised in Jul 2026

From its SEC filing, not a journalist: a firm that has just raised has money to deploy.

**Pitching Sugar Capital?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque.

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## Quick answers about Sugar Capital

### What does Sugar Capital invest in?

Sugar Capital says it invests in Commerce, Consumer and Software.

### How big are Sugar Capital's cheques?

It says it writes cheques of $500K to $1.5M.

### Is Sugar Capital investing now?

No investments in the last 12 months.

### What kind of investor is Sugar Capital?

Sugar Capital is a VC firm based in San Francisco, United States.

### How much does Sugar Capital manage?

About $170M, as gross assets of its private funds (Oct 2026).

### Has Sugar Capital raised a new fund?

Its latest fund filing with the SEC was in Jul 2026, reporting $41M raised.

### Does Sugar Capital take cold pitches?

Yes: its own website says it reads unsolicited pitches.

### Where does this information on Sugar Capital come from?

From public registers and its own website, checked and rebuilt every night.

## Raising now?

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Built from the rounds we watched, its filings and its own website, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections?slug=sugar-capital) · [Is this your firm? Claim it](https://millionrounds.com/claim?org=sugar-capital)