# Smedvig Capital: portfolio, investments and team

> Smedvig Capital is a vc firm based in United Kingdom. 44 investments on record, latest Jul 2015. Portfolio, stages, co-investors and team.

Source: https://millionrounds.com/fund/smedvig-capital (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Investor](https://millionrounds.com/investors)

# Smedvig Capital

Last cheque observed Jul 2015. Silence since then is not evidence of inactivity: our sources miss unannounced rounds.

Quiet VC firm

Series A Series B Growth Advertising Finance Venture Capital & Private Equity

Cheques on record

**0%** of best year **0** **cheques in 12 months**, 44 on record

Since the last cheque **4135** days **00** hrs **00** min **00** sec

Median round **$5.0M** Cheque size, as they say **$3.0M – $20M** Rounds led **0 of 44** Sole investor **39 rounds** Exits **13 from the portfolio** Mostly in **United Kingdom, 69%**

Pitch Smedvig Capital

## Smedvig Capital highlights

- 01 44 rounds on record
- 02 Mostly Series A and Series B: 75% of its rounds
- 03 Sole investor in 39 rounds, median $4.5M
- 04 13 exits from the portfolio

## What they do

- **Type:** VC firm (from a list, unverified)
- **Cheque size:** $3.0M – $20M as they say
- **Stages:** Series A Series B Growth
- **Sectors:** Advertising Finance Venture Capital & Private Equity
- **Based in:** London, United Kingdom
- **Cold pitches:** Not stated

## The record

Every round we can evidence, newest first **44 appearances**

- **2015** 4 rounds
- **Jul** **[Your.MD](https://millionrounds.com/company/your-md)** Seed · NO **$5.0M** Sole investor
- **Jun** **[Captify](https://millionrounds.com/company/captify)** Series B · GB **$13M** Sole investor
- **Mar** **[Profile Financial Solutions](https://millionrounds.com/company/profile-financial-solutions)** Series A · GB **$2.0M** Sole investor
- **Feb** **[TrialReach](https://millionrounds.com/company/trialreach)** Series B · GB **$14M** With 2 others
- **2014** 3 rounds
- **Sept** **[Mediamorph](https://millionrounds.com/company/mediamorph)** Series B · US **$10M** With 1 other
- **May** **[Vive Unique](https://millionrounds.com/company/vive-unique)** Venture · GB **$5.9M** Sole investor
- **Mar** **[Quill Content](https://millionrounds.com/company/quill-content)** Venture · GB **$7.6M** With 2 others
- **2012** 2 rounds
- **Feb** **[Mediamorph](https://millionrounds.com/company/mediamorph)** Series A · US · finsmes.com **$8.0M** With 1 other
- **Feb** **[SelStor](https://millionrounds.com/company/selstor)** Series C · SE **$3.4M** Sole investor
- **2011** 2 rounds
- **Sept** **[Smart Cube](https://millionrounds.com/company/smart-cube)** Series A · GB **$6.4M** Sole investor
- **Feb** **[SelStor](https://millionrounds.com/company/selstor)** Series B · SE **$7.2M** Sole investor
- **2010** 2 rounds
- **Aug** **[Picture Production Company](https://millionrounds.com/company/picture-production-company)** Series A · GB **Undisclosed** Sole investor
- **Mar** **[myhomemove](https://millionrounds.com/company/myhomemove)** Series C · GB **$3.2M** Sole investor
- **2009** 1 round
- **Mar** **[Streetcar](https://millionrounds.com/company/streetcar)** Series C · GB **$1.8M** Sole investor
- **2008** 5 rounds
- **Sept** **[Streetcar](https://millionrounds.com/company/streetcar)** Series B · GB **$1.9M** Sole investor
- **Sept** **[myhomemove](https://millionrounds.com/company/myhomemove)** Series B · GB **$3.9M** Sole investor
- **May** **[Ocean Outdoor](https://millionrounds.com/company/ocean-outdoor)** Series A · GB · growthbusiness.co.uk **$12M** Sole investor
- **May** **[SelStor](https://millionrounds.com/company/selstor)** Series A · SE · dealipedia.com **$29M** Sole investor
- **Feb** **[Almondy](https://millionrounds.com/company/almondy)** Series C · GB **$4.6M** Sole investor
- **2007** 4 rounds
- **Aug** **[Suso](https://millionrounds.com/company/suso)** Series A · GB · pehub.com **$7.3M** Sole investor
- **Aug** **[ITIS Holdings](https://millionrounds.com/company/itis-holdings)** Series C · US **$2.5M** Sole investor
- **Jul** **[Lovejuice](https://millionrounds.com/company/lovejuice)** Series B **$5.4M** Sole investor
- **Mar** **[Streetcar](https://millionrounds.com/company/streetcar)** Series A · GB · telegraph.co.uk **$12M** Sole investor
- **2006** 2 rounds
- **Jun** **[Blueheath Holdings](https://millionrounds.com/company/blueheath-holdings)** Series C · GB **$4.7M** Sole investor
- **May** **[Lovejuice](https://millionrounds.com/company/lovejuice)** Series A **$3.5M** Sole investor
- **2005** 2 rounds
- **Nov** **[myhomemove](https://millionrounds.com/company/myhomemove)** Series A · GB **$4.3M** Sole investor
- **Mar** **[Almondy](https://millionrounds.com/company/almondy)** Series B · GB **$5.4M** Sole investor
- **2004** 2 rounds
- **Dec** **[ITIS Holdings](https://millionrounds.com/company/itis-holdings)** Series B · US **$2.7M** Sole investor
- **Apr** **[PROTEGO](https://millionrounds.com/company/protego)** Series A · GB **Undisclosed** Sole investor
- **2003** 3 rounds
- **Oct** **[Exchange Group](https://millionrounds.com/company/exchange-group)** Series A · GB **Undisclosed** Sole investor
- **Mar** **[Blueheath Holdings](https://millionrounds.com/company/blueheath-holdings)** Series B · GB **$4.1M** Sole investor
- **Mar** Series B **Undisclosed** Sole investor
- **2002** 1 round
- **Mar** **[PDV](https://millionrounds.com/company/pdv)** Series B · GB **$2.0M** Sole investor
- **2001** 2 rounds
- **Sept** Series A · telegraph.co.uk **$7.3M** With 1 other
- **Jan** **[Blueheath Holdings](https://millionrounds.com/company/blueheath-holdings)** Series A · GB **$6.7M** Sole investor
- **2000** 2 rounds
- **May** **[PDV](https://millionrounds.com/company/pdv)** Series A · GB **$4.3M** Sole investor
- **Feb** **[TreFoil Energy](https://millionrounds.com/company/trefoil-energy)** Series D · AR **$16M** Sole investor
- **1999** 2 rounds
- **Sept** **[ITIS Holdings](https://millionrounds.com/company/itis-holdings)** Series A · US **$5.7M** Sole investor
- **Feb** **[TreFoil Energy](https://millionrounds.com/company/trefoil-energy)** Series C · AR **$1.5M** Sole investor
- **1998** 2 rounds
- **Sept** **[City Invoice Finance](https://millionrounds.com/company/city-invoice-finance)** Series A · GB **Undisclosed** Sole investor

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

## The team

Named by the firm itself, on a filing, its Form ADV or its company registration **16 named**

AB **Alistair Benedict Cairns** secretary i Company register since 2004

BO **Bernt Olav Ovstebo** director i Company register since 2024

CC **Cristian Cornelius Young** secretary i Company register since 2011

JC **John Clinton Hewett** director i Company register since 1997

KD **Klaus De Vibe** director i Company register since 2024

MS **Marit Solte** director i Company register since 2026

AB **Alistrair Benedict Cairnes** director i Company register since 2007

AM **Anna Margaret Smedvig** director i Company register since 2017

EM **Emma Mary Russell Denham** secretary i Company register since 1997

IC **Instant Companies Limited** corporate-nominee-director i Company register since 1995

MR **Mark Richard David Summerhayes** director i Company register since 2000

MJ **Melanie Janet Sharp** secretary i Company register since 1995

OT **Odd Torland** director i Company register since 2017

PT **Peter Thomas Smedvig** director i Company register since 1995

RP **Robert Peter Toms** director i Company register since 2005

SI **Swift Incorporations Limited** corporate-nominee-secretary i Company register since 1995

We also hold **19** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## What the register says

From the firm's own filings with the UK company register, which it must file accurately by law

- **Companies House:** 03121131, since 1995

## Exits from the portfolio

Companies it backed that were later bought or listed **13 in all**

**[SelStor](https://millionrounds.com/company/selstor)** Bought by Pelican Self Storage **Undisclosed** Jun 2013

**[SelStor](https://millionrounds.com/company/selstor)** Bought by Pelican Self Storage **Undisclosed** Dec 2012

**[Ocean Outdoor](https://millionrounds.com/company/ocean-outdoor)** Bought by Lloyds Development Capital **Undisclosed** May 2012

**[Suso](https://millionrounds.com/company/suso)** Bought by Cott Beverages **Undisclosed** Jan 2012

**[ITIS Holdings](https://millionrounds.com/company/itis-holdings)** Bought by INRIX **Undisclosed** Aug 2011

**[TreFoil Energy](https://millionrounds.com/company/trefoil-energy)** Bought by Mercuria Energy Group **Undisclosed** Jan 2011

**[Streetcar](https://millionrounds.com/company/streetcar)** Bought by [Zipcar](https://millionrounds.com/fund/zipcar) **Undisclosed** Apr 2010

**[PROTEGO](https://millionrounds.com/company/protego)** Bought by Cornerstone Real Estate Advisers **Undisclosed** Nov 2009

**[PDV](https://millionrounds.com/company/pdv)** Bought by DM plc **Undisclosed** Jan 2009

**[Almondy](https://millionrounds.com/company/almondy)** Bought by [Segulah](https://millionrounds.com/fund/segulah) **Undisclosed** Jun 2008

**[Lovejuice](https://millionrounds.com/company/lovejuice)** Bought by Revive Juice Bars **Undisclosed** Jan 2008

**[Blueheath Holdings](https://millionrounds.com/company/blueheath-holdings)** Bought by Giant Topco **Undisclosed** Jun 2007

**[City Invoice Finance](https://millionrounds.com/company/city-invoice-finance)** Bought by ABN AMRO Commercial Finance **Undisclosed** Aug 2006

An exit counts when it came after the firm's first round in the company. From historical deal records.

## The cheque

Series A Series B Growth

Median round joined **$5.0M** the round, not its cheque Alone, median **$4.5M**

Led 0 of 44 rounds **0%**

- **Said size:** $3.0M – $20M
- **Sole investor:** 39 rounds
- **Last cheque:** Jul 2015
- **Exits:** 13 from the portfolio

Rounds by stage said on their site

- Series A said *20*
- Series B said *13*
- Series C *7*
- Venture *2*
- Seed *1*
- Series D *1*
- Growth said *-*

Cheques by year Led Joined

1996 2015

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## On podcasts

1 episode naming Smedvig Capital in the title, and 1 more that mention it.

- [Angel Insights](https://millionrounds.com/podcasts/angel-insights) 23 Aug 2016 · 19 min How To Harness An Early Angel Ecosystem with Jon Lerner, Managing Director @ Smedvig Capital With [Jon Lerner](https://millionrounds.com/person/jon-lerner) Mentions [Smedvig Capital](https://millionrounds.com/fund/smedvig-capital)[Sheryl Sandberg](https://millionrounds.com/fund/sheryl-sandberg) Apple PodcastsShow page

### Mentioned in

- [Angel Insights](https://millionrounds.com/podcasts/angel-insights) 4 May 2016 · 20 min The Importance Of Founder/Market Fit with Avin Rabheru, Founder & CEO @ HouseKeep Apple PodcastsShow page

## Quick answers about Smedvig Capital

### What does Smedvig Capital invest in?

Smedvig Capital invests most often at Series A and Series B (75% of the rounds on record), in sectors such as Advertising, Finance and Venture Capital & Private Equity.

### How active is Smedvig Capital?

44 investments on record, 0 of them in the last 12 months. The most recent was in Jul 2015.

### How big are Smedvig Capital's cheques?

The median round it joins is $5.0M. It says it writes cheques of $3.0M to $20M.

### Does Smedvig Capital lead rounds?

Rarely, if at all: none of its 44 investments on record names it as the lead.

### Where does Smedvig Capital invest?

Most of the companies it backs are in the United Kingdom (69%), the United States (14%) and Sweden (8%).

### Is Smedvig Capital investing now?

No investments in the last 12 months; the latest was in Jul 2015.

### What kind of investor is Smedvig Capital?

Smedvig Capital is a VC firm based in London, United Kingdom.

### When was Smedvig Capital founded?

Smedvig Capital was founded in 1996.

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