# Serena Ventures: portfolio, investments and team

> Serena Ventures is a vc firm based in United States. 4 investments on record, 1 in the last 12 months, latest Oct 2026.

Source: https://millionrounds.com/fund/serena-ventures (Millionrounds; every figure on the page links to its filing or article)

United States · [Investor](https://millionrounds.com/investors)

# Serena Ventures

Last cheque observed Oct 2026; 4 cheques on record.

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Deploying now New fund, Feb 2022 VC firm

Pre-seed Seed Series A Consumer Enterprise Fintech

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Deploying now

**100%** of best year **1** **cheques in 12 months**, 4 on record

Since the last cheque **12** days **00** hrs **00** min **00** sec

Median round **$11M** Cheque size, as they say **$100K – $5.0M** Rounds led **1 of 4**

Pitch Serena Ventures

## Serena Ventures highlights

- 01 1 cheques in the last 12 months
- 02 Mostly Seed and Series B: 100% of its rounds
- 03 Led 1 rounds

## What they do

> Early-Stage VC Firm Founded by Serena Williams From their own website

- **Type:** VC firm (from a list, unverified)
- **Cheque size:** $100K – $5.0M as they say
- **Stages:** Pre-seed Seed Series A Series B Growth
- **Sectors:** Consumer Enterprise Fintech
- **Based in:** San Francisco, United States
- **Cold pitches:** Not accepted

## The record

Every round we can evidence, newest first **4 appearances**

- **2026** 1 round
- **Oct** **[Town](https://millionrounds.com/company/town)** Series B · US · Menlo Ventures **$108M** With 15 others
- **2025** 1 round
- **Jan** **[Teal Health](https://millionrounds.com/company/teal-health)** Seed · US · TechCrunch **$10M** With 3 others
- **2019** 2 rounds
- **Oct** **[Flockjay](https://millionrounds.com/company/flockjay)** US · Fastcompany **$3.0M** *Led*
- **Sept** **[Neighborhood Goods](https://millionrounds.com/company/neighborhood-goods)** US · TechCrunch **$11M** With 5 others

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

## The team

Named by the firm itself, on a filing, its Form ADV or its company registration **3 named**

AL **Amy Linnay Berliner** Part-Time CFO i Form ADV

EM **Elizabeth Marie Ferreira** Operating Partner i Form ADV

SJ **Serena Jameka Williams** Founding Partner and Sole Member i Form ADV

We also hold **9** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## What the register says

From the firm's own filings with the SEC, which it must file accurately by law

**$80M** gross assets of its funds Oct 2026

**Exempt** reporting adviser venture or small private funds

- **Legal name:** SJW Investments, LLC
- **SEC number:** CRD 321155

## What they claim to have backed

From their own portfolio page (on their website)

**22** of 41 we have independently watched raise

[Acmomento](https://millionrounds.com/company/ac-momento)[Bitski](https://millionrounds.com/company/bitski)[Bossbeauties](https://millionrounds.com/company/boss-beauties)[Calico](https://millionrounds.com/company/calico)[Esusu](https://millionrounds.com/company/esusu)[Fiveable](https://millionrounds.com/company/fiveable)[Freeingreturns](https://millionrounds.com/company/freeing-returns)[Getteal](https://millionrounds.com/company/teal-health)[Halp](https://millionrounds.com/company/halp)[Infiniteobjects](https://millionrounds.com/company/infinite-objects)[Khloudfoods](https://millionrounds.com/company/khloud)[Limber](https://millionrounds.com/company/limber)[Lolli](https://millionrounds.com/company/lolli)[Nestcoin](https://millionrounds.com/company/nestcoin)[Opensponsorship](https://millionrounds.com/company/opensponsorship)[Oursprivacy](https://millionrounds.com/company/ours-privacy)[Pachama](https://millionrounds.com/company/pachama)[Shoppinggives](https://millionrounds.com/company/shoppinggives)[Solofunds](https://millionrounds.com/company/solo-funds)[Wondermind](https://millionrounds.com/company/wondermind)[Zigazoo](https://millionrounds.com/company/zigazoo)[Zitti](https://millionrounds.com/company/zitti) Addtrace Archiveco Beremarkable Bighead Collectivei Formulary Fromrebel Goodcash Hapiko Joinfoody Joinkliq Joinluminous Joinmidi Juno Mini Myparfait Stears Tracfloapp Wilewomen

Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.

New fund on file

**Raised**

a new fund in Feb 2022

From its SEC filing, not a journalist: a firm that has just raised has money to deploy.

## The cheque

Pre-seed Seed Series A

Median round joined **$11M** the round, not its cheque

Led 1 of 4 rounds **25%**

- **Said size:** $100K – $5.0M
- **Sole investor:** Never alone
- **Last cheque:** Oct 2026

Rounds by stage said on their site

- Seed said *1*
- Series B said *1*
- Pre-seed said *-*
- Series A said *-*
- Growth said *-*

Cheques by month Led Joined

Nov 2023 Oct 2026

Often in the room with

- [Forerunner Ventures](https://millionrounds.com/fund/forerunner-ventures) 3

**Pitching Serena Ventures?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque.

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## Who they invest alongside

The investors most often in the same rounds as Serena Ventures. A count of rooms they were both in, not a relationship either has claimed.

[**Forerunner Ventures** VC firm **3** rounds together](https://millionrounds.com/fund/forerunner-ventures)

## Recently backed

The latest companies Serena Ventures put money into.

[**Town** $108M · Oct 2026](https://millionrounds.com/company/town)[**Teal Health** $10M · Jan 2025](https://millionrounds.com/company/teal-health)[**Flockjay** $3.0M · Oct 2019](https://millionrounds.com/company/flockjay)[**Neighborhood Goods** $11M · Sept 2019](https://millionrounds.com/company/neighborhood-goods)

## Mentioned on podcasts

Episodes that name Serena Ventures in their description, not their title.

- [The Deal](https://millionrounds.com/podcasts/the-deal) 3 Sept 2026 · 48 min Re-Run: Serena Williams Wants to Conquer Wall Street Mentions [Serena](https://millionrounds.com/fund/serena)[Serena Williams](https://millionrounds.com/fund/serena-williams)[Serena Ventures](https://millionrounds.com/fund/serena-ventures) Apple PodcastsShow page
- [Masters of Scale](https://millionrounds.com/podcasts/masters-of-scale) 28 Jul 2026 · 26 min Serena Williams on winning in business Mentions [Serena](https://millionrounds.com/fund/serena)[Serena Williams](https://millionrounds.com/fund/serena-williams)[Serena Ventures](https://millionrounds.com/fund/serena-ventures) Apple Podcasts
- [The Deal](https://millionrounds.com/podcasts/the-deal) 2 May 2024 · 50 min Serena Williams Wants to Conquer Wall Street Mentions [Serena](https://millionrounds.com/fund/serena)[Serena Williams](https://millionrounds.com/fund/serena-williams)[Serena Ventures](https://millionrounds.com/fund/serena-ventures) Apple PodcastsShow page
- [How I Invest](https://millionrounds.com/podcasts/how-i-invest) 11 Apr 2024 · 28 min E58: Claude Grunitzky on Democratizing Access to Venture Capital Mentions [Serena](https://millionrounds.com/fund/serena)[Serena Ventures](https://millionrounds.com/fund/serena-ventures) Apple PodcastsShow page
- [This Week in Startups](https://millionrounds.com/podcasts/this-week-in-startups) 17 Jan 2020 · 1h 8m E1019: Mahmee CEO & Co-Founder Melissa Hanna is helping new moms navigate thru postpartum care, shares insights on getting Serena Williams & Mark Cuban to invest, improving the experience for mothers of color & adding structure to a fragmented industry With [Melissa Hanna](https://millionrounds.com/person/melissa-hanna) Mentions [Mark Cuban](https://millionrounds.com/fund/mark-cuban)[Serena](https://millionrounds.com/fund/serena)[Serena Williams](https://millionrounds.com/fund/serena-williams) *+2* Apple PodcastsShow page

## Quick answers about Serena Ventures

### What does Serena Ventures invest in?

Serena Ventures invests most often at Seed and Series B (100% of the rounds on record), in sectors such as Consumer, Enterprise and Fintech.

### How active is Serena Ventures?

4 investments on record, 1 of them in the last 12 months, and it led 1. The most recent was in Oct 2026.

### What has Serena Ventures invested in recently?

Its most recent investments on record: Town (Series B, Oct 2026), Teal Health (Seed, Jan 2025) and Flockjay (Undisclosed round, Oct 2019).

### How big are Serena Ventures's cheques?

The median round it joins is $11M. It says it writes cheques of $100K to $5.0M.

### Is Serena Ventures investing now?

Yes: it is actively investing, with 1 investments in the last 12 months.

### Who does Serena Ventures invest alongside?

Most often Forerunner Ventures (3 rounds together).

### What kind of investor is Serena Ventures?

Serena Ventures is a VC firm based in San Francisco, United States.

### How much does Serena Ventures manage?

About $80M, as gross assets of its private funds (Oct 2026).

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Built from the rounds we watched, its filings and its own website, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections?slug=serena-ventures) · [Is this your firm? Claim it](https://millionrounds.com/claim?org=serena-ventures)
