# San Francisco Equity Partners: portfolio, investments and team

> San Francisco Equity Partners is a private equity based in United States. 5 investments on record, latest Nov 2009. Portfolio, stages, co-investors and team.

Source: https://millionrounds.com/fund/san-francisco-equity-partners (Millionrounds; every figure on the page links to its filing or article)

United States · [Investor](https://millionrounds.com/investors)

# San Francisco Equity Partners

Filed with the SEC to raise a fund in Jul 2026. Last cheque observed Nov 2009.

Email

Private equity Quiet New fund, Jul 2026

Seed Series A Series B Content Video Audio

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Cheques on record

**0%** of best year **0** **cheques in 12 months**, 5 on record

Since the last cheque **6205** days **00** hrs **00** min **00** sec

Median round **$3.0M** Cheque size, as they say **$15M – $40M** Rounds led **0 of 5** Exits **1 from the portfolio** Mostly in **United States, 100%**

Pitch San Francisco Equity Partners

## San Francisco Equity Partners highlights

- 01 5 rounds on record
- 02 Mostly Series B and Series A: 60% of its rounds
- 03 1 exits from the portfolio

## What they do

> San Francisco Equity Partners is a private equity firm that invests in lower middle market businesses across the consumer sector value chain. From their own website

- **Type:** Private equity (from a list, unverified)
- **Cheque size:** $15M – $40M as they say
- **Stages:** Seed Series A Series B Growth
- **Sectors:** Content Video Audio
- **Based in:** San Francisco, United States
- **Cold pitches:** Not stated

## The record

Every round we can evidence, newest first **5 appearances**

- **2009** 1 round
- **Nov** **[Penguin Computing](https://millionrounds.com/company/penguin-computing)** Venture · US · deals.venturebeat.com **$1.5M** With 3 others
- **2007** 3 rounds
- **Oct** **[Penguin Computing](https://millionrounds.com/company/penguin-computing)** Series C · US · venturebeat.com **$3.1M** With 3 others
- **Mar** **[Penguin Computing](https://millionrounds.com/company/penguin-computing)** Series B · US · venturebeat.com **$9.0M** With 3 others
- **Feb** **[The Guild](https://millionrounds.com/company/the-guild)** Series B · US **$3.0M** With 1 other
- **2006** 1 round
- **Feb** **[Penguin Computing](https://millionrounds.com/company/penguin-computing)** Series A · US · hosting.mansellgroup.net **$1.7M** With 2 others

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

## The team

Named by the firm itself, on a filing, its Form ADV or its company registration **3 named**

DL **Danielle Laura Iovino** Chief Financial Officer and Chief Compliance Officer i Form ADV

DM **David Mannix** Manager i Filing they signed

SP **Scott Potter** Managing Member of General Partner i Filing they signed

We also hold **7** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## What the register says

From the firm's own filings with the SEC, which it must file accurately by law

**$556M** assets it manages Oct 2026

**Registered** investment adviser full reporting to the SEC

- **Legal name:** SF Equity Partners Management, LLC
- **SEC number:** CRD 162396

Funds on its Form ADV

**7** private funds, **$628M** in gross assets · filed Mar 2024

- SF Equity Partners, L.P. *Private equity* 13 investors $396M
- SF Equity Partners II, L.P. *Private equity* 18 investors $113M
- BF Holding Partners, L.P. *Private equity* 6 investors $30M
- SF Equity Partners Coinvest IC, L.P. *Private equity* 7 investors $28M
- SF Equity Partners Coinvest DGS, L.P. *Private equity* 10 investors $25M
- SF Equity Partners Coinvest RB, L.P. *Private equity* 9 investors $24M
- SFEP GEM, L.P. *Private equity* 2 investors $11M

## What they claim to have backed

From their own portfolio page (on their website)

**1** of 13 we have independently watched raise

[Yesto](https://millionrounds.com/company/yes-to) Agilityretail Brazibites Brumate Formulacorp Icueyewear Janeiredale Japonesque Methodhome Redmonkeyfoods Rusticbakery Svlabs Xceedfoodservicegroup

Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.

## Exits from the portfolio

Companies it backed that were later bought or listed **1 in all**

**[Penguin Computing](https://millionrounds.com/company/penguin-computing)** Bought by Asetek **Undisclosed** Oct 2015

An exit counts when it came after the firm's first round in the company. From historical deal records.

## Companies it bought

Acquisitions by the firm itself

**Japonesque** **Undisclosed** Mar 2015

New fund on file

**Raised**

a new fund in Jul 2026

From its SEC filing, not a journalist: a firm that has just raised has money to deploy.

## The cheque

Seed Series A Series B

Median round joined **$3.0M** the round, not its cheque

Led 0 of 5 rounds **0%**

- **Said size:** $15M – $40M
- **Sole investor:** Never alone
- **Last cheque:** Nov 2009
- **Exits:** 1 from the portfolio

Rounds by stage said on their site

- Series B said *2*
- Series A said *1*
- Series C *1*
- Venture *1*
- Seed said *-*
- Growth said *-*

Cheques by year Led Joined

2006 2009

Often in the room with

- [Convergence Partners](https://millionrounds.com/fund/convergence-partners-2) 4
- [Weber Capital](https://millionrounds.com/fund/weber-capital) 4
- [vSpring Capital](https://millionrounds.com/fund/vspring-capital) 3

**Pitching San Francisco Equity Partners?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque.

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## Who they invest alongside

The investors most often in the same rounds as San Francisco Equity Partners. A count of rooms they were both in, not a relationship either has claimed.

[**Convergence Partners** Private equity **4** rounds together](https://millionrounds.com/fund/convergence-partners-2)[**Weber Capital** VC firm **4** rounds together](https://millionrounds.com/fund/weber-capital)[**vSpring Capital** VC firm **3** rounds together](https://millionrounds.com/fund/vspring-capital)

## Quick answers about San Francisco Equity Partners

### What does San Francisco Equity Partners invest in?

San Francisco Equity Partners invests most often at Series B and Series A (60% of the rounds on record), in sectors such as Content, Video and Audio.

### How active is San Francisco Equity Partners?

5 investments on record, 0 of them in the last 12 months. The most recent was in Nov 2009.

### How big are San Francisco Equity Partners's cheques?

The median round it joins is $3.0M. It says it writes cheques of $15M to $40M.

### Does San Francisco Equity Partners lead rounds?

Rarely, if at all: none of its 5 investments on record names it as the lead.

### Where does San Francisco Equity Partners invest?

Most of the companies it backs are in the United States (100%).

### Is San Francisco Equity Partners investing now?

No investments in the last 12 months; the latest was in Nov 2009.

### Who does San Francisco Equity Partners invest alongside?

Most often Convergence Partners (4 rounds together), Weber Capital (4 rounds together) and vSpring Capital (3 rounds together).

### What kind of investor is San Francisco Equity Partners?

San Francisco Equity Partners is a private equity firm based in San Francisco, United States.

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